At a Glance
- Tasks: Manage and optimise our Shopify store while driving digital marketing strategies.
- Company: Join a luxury homeware brand known for timeless design and quality craftsmanship.
- Benefits: Collaborative environment, career growth opportunities, and direct access to senior management.
- Other info: Hands-on role with opportunities to make a real impact on the business.
- Why this job: Be part of a dynamic team shaping the future of luxury e-commerce.
- Qualifications: 4+ years in e-commerce, strong Shopify and CRM skills, and a passion for luxury brands.
The predicted salary is between 40000 - 50000 € per year.
This is a full-time, office-based vacancy within our digital team. It is an exciting opportunity for anyone who likes to use both sides of the brain, who can be analytical whilst also being creative, who is detail driven and who wants to immerse themselves in our luxury tableware brand. As we continue to grow our digital presence and capabilities, we are seeking a talented and commercially minded Digital (Ecommerce & Website) Manager to work alongside our current digital lead to develop, optimise, and scale our digital ecosystem across website, CRM, and performance marketing channels.
This role will involve you being hands on, and at times helping with every aspect of the business. You will be exposed to the full workings of running a thriving retail enterprise and have many opportunities to make a mark. This role is ideal for someone who is both strategic and hands-on, with strong experience in Shopify, CRM data analysis, paid social, and system integrations.
About the Brand: We are a growing luxury homeware brand known for timeless design, exceptional craftsmanship, and a strong commitment to quality. As our digital presence continues to expand globally, we are looking to invest further in ecommerce, customer insight, and digital marketing capabilities.
Role Overview: You will be instrumental in shaping and executing the next stage of our digital growth strategy, ensuring that every customer touchpoint reflects the premium standards of our brand. You will work alongside our current Digital Manager and together will be responsible for optimising and expanding our ecommerce platform, digital marketing channels, and customer data insights, whilst overseeing the integration of our digital ecosystem — from CRM and ERP through to social commerce platforms such as Meta and Pinterest. You will play a critical role in growing online revenue, improving website performance, and building deeper customer relationships through data-driven decision making.
Key Responsibilities:
- Ecommerce & Website Management: Manage and optimise our Shopify storefront, ensuring best-in-class user experience and performance, managing implementation with our digital agency. Oversee site merchandising by managing product listings, collections, content updates, and promotional mechanics with meticulous attention to detail. Lead ongoing website improvements, UX optimisation, and conversion rate optimisation (CRO). Collaborate with design, marketing, and product teams to ensure the website reflects the luxury brand experience. Utilise A/B testing to improve conversion rate and average order value. Collaborate with the creative and marketing team to maintain visual and editorial standards across the site. Manage third-party Shopify apps and plugins, evaluating new tools to enhance performance and functionality. Ensure site speed, accessibility, and technical SEO best practices are consistently upheld.
- Data & CRM Analysis: Analyse CRM and customer data to identify opportunities for growth, segmentation, and retention, to tailor our digital communication. Build dashboards and reporting around key CRM KPIs: acquisition channels, conversion rates, open rates and click throughs. Work with CRM tools to develop data-driven marketing campaigns and personalisation strategies. Work with the wider team to ensure GDPR compliance and best-in-class data management practices.
- Performance Marketing: Manage and optimise paid social campaigns, particularly across Meta and Pinterest with a clear focus on ROAS and brand positioning. Analyse campaign performance and implement testing strategies to improve ROAS. Collaborate with internal or external marketing teams to ensure consistent messaging and brand positioning. Develop audience strategies including prospecting, retargeting, and lookalike audiences tailored to our luxury customer profile. Oversee creative briefing and performance analysis for paid social assets, working closely with the brand and creative teams. Monitor spend, pacing, and performance daily, making data-led optimisation decisions. Stay ahead of platform developments and algorithm changes to ensure our approach remains best-in-class.
- Systems & Integrations: Work closely with partner providers to maintain and improve integrations, between: Shopify, ERP systems, CRM platforms, marketing and analytics tools. Ensure data flows correctly across platforms, enabling accurate reporting and operational efficiency. Identify and resolve integration issues proactively, working with third-party developers or internal teams as required. Identify opportunities to improve site conversion and support the development of the long-term digital growth strategy. Stay informed on new ecommerce technologies, tools, and best practices. Present performance reports and strategic recommendations to senior stakeholders on a regular basis. Identify emerging digital trends relevant to luxury ecommerce and champion new opportunities for the brand. Work in close partnership with the existing Digital Manager to build and grow the team's capabilities and digital maturity.
Key Skills & Experience: 4+ years experience of hands-on ecommerce experience, ideally within a luxury, premium lifestyle, or high-end retail brand. Strong experience managing Shopify ecommerce platforms— including theme editing, Liquid, app management, and performance optimisation. Proven experience in CRM data analysis and customer insight. Hands-on experience managing Meta and Pinterest advertising, with a command of Meta Business Suite — campaign setup, optimisation, reporting, and creative strategy. Strong analytical skills and experience with performance reporting. Excellent understanding of UX, CRO, and ecommerce best practices. Basic Adobe or similar software knowledge. Commercially minded with strong analytical skills — confident working with data to drive decisions. Excellent project management skills with the ability to manage multiple priorities simultaneously. Experience working with ERP integrations such as Brightpearl, NetSuite, or similar and connected ecommerce systems. Experience in luxury, homeware, interiors, or premium retail brands. Familiarity with tools such as Mailchimp or Klaviyo, GA4, Shopify apps and integrations, reporting tools. Experience working with international ecommerce markets. Experience with AI software for image manipulation and enhancement.
Personal Attributes: A collaborative, team-first mindset— comfortable working alongside an existing manager with mutual respect and shared ownership. A desire to learn and grow within a creative company. Commercially minded with a data-driven approach. Strong attention to detail and brand sensitivity. Comfortable working in a fast-growing business environment. Passion for luxury brands, design, and interiors. High attention to detail and an understanding of how brand presentation elevates customer perception. Calm under pressure, with strong problem-solving abilities.
What We Offer: Opportunity to play a key role in scaling a luxury digital brand with direct access to the senior management. A collaborative environment working alongside our passionate team. Significant opportunity for career growth as the brand expands. A chance to see your work come to life and the effect you have on the business every day.
How to Apply: Please send your CV and a brief covering letter outlining your relevant experience and what excites you about this role to wholesale@summerillandbishop.com. We look forward to hearing from you.
E-commerce and Digital Manager employer: SUMMERILL & BISHOP LIMITED
At our luxury homeware brand, we pride ourselves on fostering a collaborative and innovative work culture that encourages creativity and analytical thinking. As an E-commerce and Digital Manager, you will have the unique opportunity to shape our digital growth strategy while working closely with passionate team members in a supportive environment. With significant career growth potential and direct access to senior management, this role offers a rewarding chance to make a meaningful impact in a thriving retail enterprise.
Contact Detail:
SUMMERILL & BISHOP LIMITED Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce and Digital Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work, especially if you've got experience with Shopify or digital marketing. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand values. Be ready to discuss how your experience aligns with their luxury ethos and how you can contribute to their digital growth strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace E-commerce and Digital Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your hands-on experience with Shopify, CRM data analysis, and performance marketing to show us you're the right fit for our luxury brand.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share what excites you about the role and how your background aligns with our digital growth strategy. We want to see your passion for luxury brands and your creative approach.
Showcase Your Analytical Skills:Since this role requires a mix of creativity and analytics, be sure to include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can balance both sides of the brain!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at SUMMERILL & BISHOP LIMITED
✨Know Your Stuff
Before the interview, dive deep into the company's digital presence and their luxury tableware brand. Familiarise yourself with their website, social media channels, and any recent campaigns. This will not only show your genuine interest but also help you discuss how your skills in Shopify and CRM can enhance their digital strategy.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data analysis to drive decisions in previous roles. Bring along metrics or reports that highlight your success in optimising e-commerce platforms or improving conversion rates. This will demonstrate your ability to make data-driven decisions, which is crucial for this role.
✨Be Creative and Strategic
Think of innovative ideas that could elevate their brand's online presence. Whether it's a unique marketing campaign or a fresh approach to customer engagement, be ready to share your thoughts. This shows that you can think outside the box while still being aligned with their luxury brand ethos.
✨Ask Insightful Questions
Prepare thoughtful questions about their current digital strategies and future goals. Inquire about their challenges in e-commerce or how they measure success in their digital marketing efforts. This not only shows your enthusiasm but also positions you as someone who is already thinking about contributing to their growth.
