At a Glance
- Tasks: Manage and develop multiple alcohol brands through creative marketing campaigns and events.
- Company: Join a dynamic Scottish distillery with a passion for premium drinks.
- Benefits: Competitive salary, staff discounts, pension, and the chance to shape brand strategies.
- Other info: Opportunity to work closely with directors and influence brand direction.
- Why this job: Make an immediate impact in a fast-paced environment and grow your marketing skills.
- Qualifications: 3 years in brand management, creativity, and strong communication skills required.
The predicted salary is between 32000 - 34000 € per year.
Summerhall Distillery is looking for an experienced and highly motivated Brand Manager to join our team. This is a hands-on role for someone who understands the drinks industry, specifically the development of alcohol brands. We are looking for a true all-rounder who can manage multiple brands across the business portfolio, including social media, brand activations, PR support, events, email marketing, partnerships, and brand development activities, and who can drive campaign strategies that develop each brand story. You will play a key role in growing brand awareness through broader campaign strategies and consumer engagement across all communication channels, with real scope to shape the direction of our in-house brands. This position would suit someone creative, commercially aware, organised, and proactive - someone who enjoys taking ownership and delivering results in a fast-paced environment.
Key Responsibilities
- Support and manage all brand activity across the company portfolio.
- Develop and execute marketing campaigns across multiple alcohol brands alongside other marketing team members.
- Work closely with other departments such as sales, production, and the visitors centre to support commercial growth.
- Plan and occasionally execute tastings, launches, trade shows, festivals, and consumer events.
- Assist with PR outreach and media opportunities such as press, influencers, and industry contacts.
- Create and manage email marketing campaigns.
- Assist with product launches and packaging development.
- Identify opportunities for partnerships and brand growth.
- Monitor campaign performance and produce reports where required.
- Support website updates.
A minimum of 3 years demonstrable experience in brand development and product launches, preferably with spirits or wine brands. Experience in brand management and marketing strategy. Strong understanding of the drinks industry and consumer marketing. Excellent communication and organisational skills. Ability to manage multiple projects simultaneously. Creative mindset with strong attention to detail. Self-motivated and able to work independently. Comfortable attending and working at events and activations. Full UK driving licence preferred. Experience with photography or video editing. Experience using Meta Ad Centre, Klaviyo, Canva and Shopify. Existing industry contacts within hospitality, retail, or distribution. PR or influencer marketing experience.
What We Offer
- Work closely with Directors to shape and deliver marketing strategies, including export markets.
- Be part of a fast-paced environment where you can make an immediate impact.
- The autonomy to really make this role your own and make a difference in the business.
- Staff discounts + friends and family.
- Opportunity to work with an ambitious and growing Scottish distillery and help shape and grow multiple premium drinks brands.
- Company pension.
- Sick pay.
Ability to commute/relocate Edinburgh EH9 1PL: reliably commute or plan to relocate before starting work (required).
Experience Marketing: 3 years (required).
Work Location Job Types: Permanent, Full-time, On-site Pay £32,000.00-£34,000.00 per year.
Brand Manager employer: Summerhall Distillery
At Summerhall Distillery, we pride ourselves on being an exceptional employer that fosters creativity and innovation in the heart of Edinburgh. As a Brand Manager, you will enjoy a dynamic work culture that encourages autonomy and collaboration, with opportunities to shape marketing strategies for our premium drinks brands. With competitive benefits including staff discounts, a company pension, and the chance to make a tangible impact in a growing distillery, this role offers a rewarding career path for those passionate about the drinks industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Get to know the company inside out! Research Summerhall Distillery, their brands, and their marketing strategies. This will help you tailor your approach during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Attend industry events, connect with people on LinkedIn, and engage with influencers in the drinks sector. Building relationships can open doors and give you insights into potential opportunities.
✨Tip Number 3
Show off your creativity! Prepare a mini portfolio showcasing your past brand management successes, campaigns you've executed, or even ideas for Summerhall's brands. This will demonstrate your proactive attitude and ability to think outside the box.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and ready to dive into the fast-paced world of brand management.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion for the Drinks Industry:When writing your application, let us know why you're excited about the drinks industry! Share any relevant experiences or projects that highlight your enthusiasm for brand management and alcohol brands specifically.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience with brand development, marketing strategies, and any specific campaigns you've worked on that align with what we're looking for at Summerhall Distillery.
Be Creative and Organised:We love creativity, so don’t hesitate to showcase your unique approach to brand management in your application. At the same time, demonstrate your organisational skills by presenting your information clearly and concisely.
Apply Through Our Website:To make sure your application gets to us directly, please apply through our website. This way, we can easily track your application and get back to you as soon as possible!
How to prepare for a job interview at Summerhall Distillery
✨Know Your Brands Inside Out
Before the interview, make sure you research Summerhall Distillery and its brands thoroughly. Understand their unique selling points, target audience, and recent campaigns. This will not only show your genuine interest but also help you discuss how you can contribute to their brand development.
✨Showcase Your Creativity
As a Brand Manager, creativity is key! Prepare examples of past campaigns you've worked on, especially those that involved innovative strategies or unique brand activations. Be ready to share how you approached challenges and what creative solutions you implemented.
✨Demonstrate Your Organisational Skills
Given the fast-paced nature of the role, it's crucial to highlight your organisational abilities. Bring up specific instances where you successfully managed multiple projects simultaneously. Discuss your methods for prioritising tasks and ensuring deadlines are met without compromising quality.
✨Engage with Industry Knowledge
Stay updated on trends in the drinks industry, particularly around spirits and wine. During the interview, reference current market trends or successful campaigns from competitors. This will demonstrate your passion for the industry and your proactive approach to staying informed.
