At a Glance
- Tasks: Create engaging email and SMS campaigns that convert leads into loyal customers.
- Company: Innovative e-commerce and healthcare brand focused on empowering those over 45.
- Benefits: Fully remote work, personal development budget, and wellness support.
- Other info: Shape our early-stage culture while working with cutting-edge AI tools.
- Why this job: Join a fast-paced team and make a real impact in the health sector.
- Qualifications: 4+ years in email marketing with proven results in conversion and LTV.
The predicted salary is between 36000 - 60000 € per year.
We are an innovative e‑comm and healthcare brand building something big and straightforward: the best place for those over 45 to get real health care that helps them feel strong, healthy, and happy as they get older. We also buy and grow businesses that are leaders in their niches.
Who We Are & How We Operate
We are a hard‑driving, fast‑paced team of continuous improvers—a team, not a family—hiring and developing stars (leaders) in every role. We live by six core beliefs that drive massive success:
- Remarkable: Go the extra mile to create jaw‑dropping experiences that turn first‑timers into repeat loyalists—we're in the reorder business. Develop unique superpowers; do what competitors won’t.
- Adaptable: Lifelong learners who grow or die—learn fast, fail fast, grab ideas anywhere, simplify everything, and proactively fix/improve everything around you.
- Accountable: Own your outcomes like it’s your company—be demanding yet supportive, 100% responsibility, share updates in Slack/Kustomer (our collective brain), own mistakes and fix them fast.
- Speed is King: Act now over perfection; good executed today beats perfect next week. Maniacal urgency, get things done measurably, predisposed to action and efficiency.
- Don’t Sugar Coat It: Tell the truth straight—tough talks help growth; uncomfortable conversations fuel progress; no avoidance, speak up respectfully.
- Humble: Think of the business first—admit gaps, share wins, own losses, pick what’s right over who’s right.
Role
We are looking for a sharp, creative, fast, AI‑First Email/SMS Copy Manager to join the team. This is a role for someone who loves email, understands how to develop and iterate on a brand, knows how to write copy that holds attention, and knows how to use AI as a co‑pilot—ideally in industries with email/SMS restrictions (gambling, healthcare, cannabis, etc.).
You’ll own copywriting for one brand, creating high‑converting, brand‑aligned email campaigns and flows—averaging 30+ emails and 30+ SMS per month. From product warm‑up sequences to educational content, to lead nurture, to flows that touch the entire customer journey, you’ll create everything from scratch or refine AI‑generated drafts with exceptional taste. Native‑level English is a must. This role is available fully remote. No agencies.
Your KPIs
- Directly responsible for turning our 4,000+ new leads per month and thousands of prior customers into revenue.
- Lead → Sale Conversion
Current: 11–15% purchasing main offer
Goal: 30%+ conversion within 6–9 months
Outcome: +400 new main offer signups per month (or equivalent revenue) tied to lifecycle programs. - Reactivation
Current: low single‑digit % of churned customers reactivating
Goal: 10× reactivation volume via structured win‑back and comeback offers. - Upsell / Cross‑sell Volume (per month)
Goal: +1,000 orders per month across four add‑on products. - Content & Brand Trust
Ship 2+ high‑value nurture emails per week that deepen trust with women 45–64 (aesthetics, hormones, longevity, mindset). Turn those into a repeatable content calendar for IG/FB and SEO blog posts.
What You’ll Actually Do
- Own the numbers: directly accountable for conversion rate improvements across key funnels; track, forecast, and report revenue impact.
- Architect and run all email and compliant SMS campaigns and flows across the lifecycle: lead nurture, first conversion, onboarding, upsell, referral, and win‑back.
- Build segmented, behaviour-based journeys that move our avatar from “curious” to “committed subscriber,” not just blast newsletters.
- Design and run constant A/B tests on hooks, offers, timing, and segmentation to beat control on opens, clicks, and revenue per recipient.
- Create quarterly reactivation and promo calendars that balance value‑first education with clear offers.
- Optimize deliverability and build reporting dashboards; provide weekly/monthly performance readouts on key email KPIs (open rate, CTR, conversion rate, revenue attribution, churn impact).
Must‑Have Experience
- 4+ years owning email/lifecycle for DTC or subscription brands with hard revenue KPIs (conversion, LTV, reactivation).
- Proven wins taking a high‑volume list and doubling conversion or LTV with data‑driven testing—show before/after numbers.
- Comfort with regulated or sensitive niches (health, finance, etc.) and compliant email/SMS practices.
- Deep familiarity with at least one modern ESP and automation stack (Klaviyo, Customer.io, Braze, etc.) and basic analytics.
- AI‑first workflow: use tools like ChatGPT/Claude to move 3–5× faster, while editing to keep voice human.
- Maintain fast‑paced, high‑quality output within a repeatable, efficient process.
Nice to Have
- Prior work in telehealth, HRT, or supplements.
- Experience building reactivation and upsell “money models” where backend offers drive most of the profit.
- Ability to translate email angles into social content briefs for IG/FB and blog/SEO posts targeting women 45–64.
Tools You Might Use
- ChatGPT, Claude, Jasper.ai, Copy.ai (or similar)
- Braze, Klaviyo, Figma, Google Docs, Trello, Slack
Benefits
- Remote—fully distributed team across the world.
- Personal development: budget for books, courses, coaching.
- Personal wellness: budget for gym, health apps.
- Early‑stage culture: shape our culture.
How To Apply
Apply here on Ashby. Fill out the assessment at superhumanplan.com.
Email / SMS Copywriter (AI First) in London employer: SummaUp by Dr. Ryan M.D.
Join an innovative e-commerce and healthcare brand that prioritises the well-being of those over 45, offering a dynamic work environment where creativity and accountability thrive. As a fully remote team, we provide exceptional personal development opportunities, wellness budgets, and the chance to shape our early-stage culture while driving impactful results in a fast-paced setting. If you're looking for a role that combines meaningful work with the freedom to innovate, this is the perfect opportunity for you.
StudySmarter Expert Advice🤫
We think this is how you could land Email / SMS Copywriter (AI First) in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Practice makes perfect! Before any interview, do a mock session with a friend or even in front of the mirror. This will help you nail down your pitch and feel more confident when it’s showtime. Remember, we want to see your personality shine through!
✨Tip Number 3
Research the company like a pro! Understand their values, mission, and recent projects. This will not only help you tailor your answers but also show that you’re genuinely interested in being part of the team. We love candidates who come prepared!
✨Tip Number 4
Don’t forget to follow up! After an interview, shoot a quick thank-you email to express your appreciation for the opportunity. It’s a simple gesture that can set you apart from other candidates. And hey, if you’re keen on joining us, let that enthusiasm shine through!
We think you need these skills to ace Email / SMS Copywriter (AI First) in London
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! We want to see how you can engage and hold attention with your writing. Think about how you can showcase your unique voice and style in your copy.
Tailor Your Application:Make sure to tailor your application specifically for us at StudySmarter. Highlight your experience with email and SMS campaigns, especially in regulated industries. Show us how your skills align with our mission to create remarkable customer experiences.
Be Data-Driven:We love numbers! Include any metrics or KPIs from your previous roles that demonstrate your impact on conversion rates or customer engagement. This will help us see how you can contribute to our goals right from the start.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our fast-paced team!
How to prepare for a job interview at SummaUp by Dr. Ryan M.D.
✨Know Your Audience
Before the interview, take some time to understand the brand's target audience, especially those over 45. Familiarise yourself with their needs and preferences, as this will help you tailor your responses and demonstrate how your copy can resonate with them.
✨Showcase Your Copy Skills
Prepare a portfolio of your best email and SMS copywriting samples, particularly those that have driven conversions. Be ready to discuss the strategies behind your writing and how you’ve used data to improve performance in previous roles.
✨Embrace AI as Your Co-Pilot
Since the role emphasises an AI-first approach, be prepared to discuss how you've successfully integrated AI tools into your workflow. Share specific examples of how these tools have enhanced your copywriting process and improved results.
✨Demonstrate Adaptability
Highlight your ability to learn quickly and adapt to new challenges. Discuss instances where you've had to pivot your strategy or approach based on feedback or changing circumstances, showcasing your commitment to continuous improvement.
