At a Glance
- Tasks: Create engaging email and SMS campaigns that convert leads into loyal customers.
- Company: Join an innovative e-commerce and healthcare brand focused on real health care for those over 45.
- Benefits: Enjoy remote work, personal development budgets, and a culture you can help shape.
- Other info: Work with cutting-edge AI tools and collaborate with a dynamic, global team.
- Why this job: Be part of a fast-paced team driving real impact in the healthcare industry.
- Qualifications: 4+ years in email marketing with proven results in conversion and customer reactivation.
The predicted salary is between 36000 - 60000 € per year.
We are an innovative e‑comm and healthcare brand building something big and straightforward: the best place for those over 45 to get real health care that helps them feel strong, healthy, and happy as they get older. Separately, we also buy and grow businesses that are leaders in their niches.
Who We Are & How We Operate
We are a hard‑driving, fast‑paced team of continuous improvers—a team, not a family—hiring and developing stars (leaders) in every role. We live by six core beliefs that drive massive success:
- Remarkable: Go the extra mile to create jaw‑dropping experiences that turn first‑timers into repeat loyalists—we're in the reorder business. Develop unique superpowers; do what competitors won’t.
- Adaptable: Lifelong learners who grow or die—learn fast, fail fast, grab ideas anywhere, simplify everything, and proactively fix/improve everything around you.
- Accountable: Own your outcomes like it’s your company—be demanding yet supportive, 100% responsibility, share updates in Slack/Kustomer (our collective brain), own mistakes and fix them fast.
- Speed is King: Act now over perfection; good executed today beats perfect next week. Maniacal urgency, get things done measurably, predisposed to action and efficiency.
- Don’t Sugar Coat It: Tell the truth straight—tough talks help growth; uncomfortable conversations fuel progress; no avoidance, speak up respectfully.
- Humble: Think of the business first—admit gaps, share wins, own losses, pick what’s right over who’s right.
Role
We are looking for a sharp, creative, fast, AI‑First Email/SMS Copy Manager to join the team. This is a role for someone who loves email, understands how to develop and iterate on a brand, knows how to write copy that holds attention, and knows how to use AI as a co‑pilot—ideally in industries with email/SMS restrictions (gambling, healthcare, cannabis, etc.). You’ll own copywriting for one brand, creating high‑converting, brand‑aligned email campaigns and flows—averaging 30+ emails and 30+ SMS per month. From product warm‑up sequences to educational content, to lead nurture, to flows that touch the entire customer journey, you’ll create everything from scratch or refine AI‑generated drafts with exceptional taste. Native‑level English is a must. This role is available fully remote. No agencies.
Your KPIs
- Directly responsible for turning our 4,000+ new leads per month and thousands of prior customers into revenue.
- Lead → Sale Conversion
- Current: 11–15% purchasing main offer
- Goal: 30%+ conversion within 6–9 months
- Outcome: +400 new main offer signups per month (or equivalent revenue) tied to lifecycle programs.
- Reactivation
- Current: low single‑digit % of churned customers reactivating
- Goal: 10× reactivation volume via structured win‑back and comeback offers.
- Upsell / Cross‑sell Volume (per month)
- Goal: +1,000 orders per month across four add‑on products.
- Content & Brand Trust
- Ship 2+ high‑value nurture emails per week that deepen trust with women 45–64 (aesthetics, hormones, longevity, mindset). Turn those into a repeatable content calendar for IG/FB and SEO blog posts.
What You’ll Actually Do
- Own the numbers: directly accountable for conversion rate improvements across key funnels; track, forecast, and report revenue impact.
- Architect and run all email and compliant SMS campaigns and flows across the lifecycle: lead nurture, first conversion, onboarding, upsell, referral, and win‑back.
- Build segmented, behaviour‑based journeys that move our avatar from “curious” to “committed subscriber,” not just blast newsletters.
- Design and run constant A/B tests on hooks, offers, timing, and segmentation to beat control on opens, clicks, and revenue per recipient.
- Create quarterly reactivation and promo calendars that balance value‑first education with clear offers.
- Optimize deliverability and build reporting dashboards; provide weekly/monthly performance readouts on key email KPIs (open rate, CTR, conversion rate, revenue attribution, churn impact).
Must‑Have Experience
- 4+ years owning email/lifecycle for DTC or subscription brands with hard revenue KPIs (conversion, LTV, reactivation).
- Proven wins taking a high‑volume list and doubling conversion or LTV with data‑driven testing—show before/after numbers.
- Comfort with regulated or sensitive niches (health, finance, etc.) and compliant email/SMS practices.
- Deep familiarity with at least one modern ESP and automation stack (Klaviyo, Customer.io, Braze, etc.) and basic analytics.
- AI‑first workflow: use tools like ChatGPT/Claude to move 3–5× faster, while editing to keep voice human.
- Maintain fast‑paced, high‑quality output within a repeatable, efficient process.
Nice to Have
- Prior work in telehealth, HRT, or supplements.
- Experience building reactivation and upsell “money models” where backend offers drive most of the profit.
- Ability to translate email angles into social content briefs for IG/FB and blog/SEO posts targeting women 45–64.
Tools You Might Use
- ChatGPT, Claude, Jasper.ai, Copy.ai (or similar)
- Braze, Klaviyo, Figma, Google Docs, Trello, Slack
Benefits
- Remote—fully distributed team across the world.
- Personal development: budget for books, courses, coaching.
- Personal wellness: budget for gym, health apps.
- Early‑stage culture: shape our culture.
How To Apply
Apply here on Ashby. Fill out the assessment at superhumanplan.com.
Email / SMS Copywriter (AI First) employer: SummaUp by Dr. Ryan M.D.
Join an innovative e-commerce and healthcare brand that prioritises the well-being of those over 45, offering a dynamic work environment where creativity and accountability thrive. As a fully remote team, we provide exceptional personal development opportunities, wellness budgets, and the chance to shape our early-stage culture while driving meaningful impact in the lives of our customers. If you're looking for a role that challenges you to grow and excel in a fast-paced setting, this is the perfect opportunity.
StudySmarter Expert Advice🤫
We think this is how you could land Email / SMS Copywriter (AI First)
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews like a pro! Research the company, understand their values, and think about how you can contribute to their goals. We want you to show them that you’re not just another candidate, but the perfect fit for their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a thank-you email to express your appreciation for the opportunity. It shows you’re genuinely interested and keeps you fresh in their minds. Plus, we love a little extra effort!
We think you need these skills to ace Email / SMS Copywriter (AI First)
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! We want to see how you can engage and hold attention with your writing, just like you would in the role. Use your unique voice to stand out from the crowd.
Be Data-Driven:Since we’re all about results, make sure to highlight any past successes with numbers. If you've improved conversion rates or reactivation volumes before, share those stats! It shows us you know how to own your outcomes.
Tailor Your Application:Don’t just send a generic application. Make it specific to our brand and the role. Show us you understand our mission and how your skills align with what we’re building for those over 45. Personal touches go a long way!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss any important steps in the process. Plus, it shows you’re proactive!
How to prepare for a job interview at SummaUp by Dr. Ryan M.D.
✨Know Your Audience
Before the interview, take some time to understand the brand's target audience, especially those over 45. Familiarise yourself with their needs and preferences, as this will help you tailor your responses and demonstrate that you can create copy that resonates with them.
✨Showcase Your Copy Skills
Prepare a portfolio of your best email and SMS copywriting samples, particularly those that have driven conversions. Be ready to discuss the strategies behind your work and how you used data to inform your decisions—this aligns perfectly with the role's focus on KPIs.
✨Emphasise Adaptability
Highlight your ability to learn quickly and adapt to new tools, especially AI technologies like ChatGPT. Share examples of how you've successfully integrated AI into your workflow to enhance your copywriting process, showing that you're aligned with the company's innovative spirit.
✨Prepare for Tough Questions
Expect direct questions about your past experiences and how you've handled challenges in previous roles. Be honest and straightforward in your answers, demonstrating accountability and a willingness to learn from mistakes—qualities that resonate with the company's core beliefs.
