At a Glance
- Tasks: Lead creative email and SMS campaigns, driving engagement and conversions for a health-focused brand.
- Company: Innovative e-commerce and healthcare brand dedicated to improving lives for those over 45.
- Benefits: Fully remote work, personal development budget, and wellness support.
- Other info: Shape our early-stage culture while working with cutting-edge technology.
- Why this job: Join a fast-paced team and make a real impact in the health industry.
- Qualifications: 4+ years in email marketing with proven results; familiarity with AI tools is a plus.
The predicted salary is between 50000 - 70000 £ per year.
We're an innovative e‑comm and healthcare brand building something big and straightforward: the best place for those over 45 to get real health care that helps them feel strong, healthy, and happy as they get older. Separately, we also buy and grow businesses that are leaders in their niches.
Who We Are & How We Operate
We're a hard‑driving, fast‑paced team of continuous improvers—a team, not a family—hiring and developing stars (leaders) in every role. We live by six core beliefs that drive massive success:
- Remarkable: Go the extra mile to create jaw‑dropping experiences that turn first‑timers into repeat loyalists—we're in the reorder business. Develop unique superpowers; do what competitors won't.
- Adaptable: Lifelong learners who grow or die—learn fast, fail fast, grab ideas anywhere, simplify everything, and proactively fix/improve everything around you.
- Accountable: Own your outcomes like it's your company—be demanding yet supportive, 100% responsibility, share updates in Slack/Kustomer (our collective brain), own mistakes and fix them fast.
- Speed is King: Act now over perfection; good executed today beats perfect next week. Maniacal urgency, get things done measurably, predisposed to action and efficiency.
- Don’t Sugar Coat It: Tell the truth straight—tough talks help growth; uncomfortable conversations fuel progress; no avoidance, speak up respectfully.
- Humble: Think of the business first—admit gaps, share wins, own losses, pick what's right over who's right.
Role
We are looking for a sharp, creative, fast, AI‑First Email/SMS Copy Manager to join the team. This is a role for someone who loves email, understands how to develop and iterate on a brand, knows how to write copy that holds attention, and knows how to use AI as a co‑pilot—ideally in industries with email/SMS restrictions (gambling, healthcare, cannabis, etc.). You’ll own copywriting for one brand, creating high‑converting, brand‑aligned email campaigns and flows—averaging 30+ emails and 30+ SMS per month. From product warm‑up sequences to educational content, to lead nurture, to flows that touch the entire customer journey, you’ll create everything from scratch or refine AI‑generated drafts with exceptional taste. Native‑level English is a must. This role is available fully remote. No agencies.
Your KPIs
- Directly responsible for turning our 4,000+ new leads per month and thousands of prior customers into revenue.
- Lead → Sale Conversion: Current: 11–15% purchasing main offer; Goal: 30%+ conversion within 6–9 months; Outcome: +400 new main offer signups per month (or equivalent revenue) tied to lifecycle programs.
- Reactivation: Current: low single‑digit % of churned customers reactivating; Goal: 10× reactivation volume via structured win‑back and comeback offers.
- Upsell / Cross‑sell Volume (per month): Goal: +1,000 orders per month across four add‑on products.
- Content & Brand Trust: Ship 2+ high‑value nurture emails per week that deepen trust with women 45–64 (aesthetics, hormones, longevity, mindset). Turn those into a repeatable content calendar for IG/FB and SEO blog posts.
What You’ll Actually Do
- Own the numbers: directly accountable for conversion rate improvements across key funnels; track, forecast, and report revenue impact.
- Architect and run all email and compliant SMS campaigns and flows across the lifecycle: lead nurture, first conversion, onboarding, upsell, referral, and win‑back.
- Build segmented, behaviour‑based journeys that move our avatar from “curious” to “committed subscriber,” not just blast newsletters.
- Design and run constant A/B tests on hooks, offers, timing, and segmentation to beat control on opens, clicks, and revenue per recipient.
- Create quarterly reactivation and promo calendars that balance value‑first education with clear offers.
- Optimize deliverability and build reporting dashboards; provide weekly/monthly performance readouts on key email KPIs (open rate, CTR, conversion rate, revenue attribution, churn impact).
Must‑Have Experience
- 4+ years owning email/lifecycle for DTC or subscription brands with hard revenue KPIs (conversion, LTV, reactivation).
- Proven wins taking a high‑volume list and doubling conversion or LTV with data‑driven testing—show before/after numbers.
- Comfort with regulated or sensitive niches (health, finance, etc.) and compliant email/SMS practices.
- Deep familiarity with at least one modern ESP and automation stack (Klaviyo, Customer.io, Braze, etc.) and basic analytics.
- AI‑first workflow: use tools like ChatGPT/Claude to move 3–5× faster, while editing to keep voice human.
- Maintain fast‑paced, high‑quality output within a repeatable, efficient process.
Nice to Have
- Prior work in telehealth, HRT, or supplements.
- Experience building reactivation and upsell “money models” where backend offers drive most of the profit.
- Ability to translate email angles into social content briefs for IG/FB and blog/SEO posts targeting women 45–64.
Tools You Might Use
- ChatGPT, Claude, Jasper.ai, Copy.ai (or similar)
- Braze, Klaviyo, Figma, Google Docs, Trello, Slack
Benefits
- Remote—fully distributed team across the world.
- Personal development: budget for books, courses, coaching.
- Personal wellness: budget for gym, health apps.
- Early‑stage culture: shape our culture.
How To Apply
Apply here on Ashby.
A.I. First SMS/Email Lifecycle Marketing Lead employer: SummaUp by Dr. Ryan M.D.
Join an innovative e-commerce and healthcare brand that prioritises personal growth and accountability, offering a fully remote work environment. With a strong focus on continuous improvement and a culture that values honesty and adaptability, employees are empowered to develop their unique skills while contributing to meaningful health solutions for those over 45. Enjoy benefits like personal development budgets and wellness support, all while shaping the future of our dynamic team.
StudySmarter Expert Advice🤫
We think this is how you could land A.I. First SMS/Email Lifecycle Marketing Lead
✨Get to Know Your E-commerce Community
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
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We think you need these skills to ace A.I. First SMS/Email Lifecycle Marketing Lead
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at SummaUp by Dr. Ryan M.D., make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with SummaUp by Dr. Ryan M.D.'s goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
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How to prepare for a job interview at SummaUp by Dr. Ryan M.D.
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In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that SummaUp by Dr. Ryan M.D. uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at SummaUp by Dr. Ryan M.D.. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
