Social Media Marketing Executive

We are looking for a creative, data-savvy Social Media Marketing Executive to join our Brand & Communications team and help grow awareness of the Sumdog brand. This role will take ownership of our organic social media presence while also supporting the planning and execution of paid digital advertising campaigns. You’ll be responsible for creating engaging, on‑brand content across key social channels, using performance data and audience insights to continuously refine our approach.

Alongside social and paid activity, you’ll build and nurture relationships with teacher influencers, brand advocates, and education content creators who share our mission to make learning engaging and accessible for all. You’ll coordinate influencer activity end to end, from outreach and onboarding to content delivery, tracking, and evaluation. Working closely with the wider Brand & Communications team, you’ll ensure social, paid, and influencer activity aligns with our campaigns, values, and content strategy.

This is an exciting opportunity to shape how Sumdog shows up online, build meaningful connections with our community of teachers and parents, and contribute to marketing that supports real impact in education.

About You

You’re a creative storyteller with a strong grasp of social media and digital marketing, balanced by a data‑driven mindset. You enjoy experimenting with content formats, testing ideas, and using insights to improve performance and reach. Highly organised and proactive, you’re comfortable managing multiple campaigns at once – from organic social planning and paid advertising to influencer partnerships and reporting. You pay close attention to detail and take pride in delivering polished, consistent work that reflects brand values. You communicate clearly and confidently, both in writing and when collaborating with others. You enjoy engaging with online communities and understand the importance of building positive, authentic relationships with teachers, parents, and partners. You’re curious and always learning, keeping up to date with platform changes, emerging trends, and new creative approaches. You’re open to feedback, comfortable iterating quickly, and motivated by meaningful work that makes a difference. Above all, you’re passionate about education and inclusion, and you’re excited by the opportunity to help bring Sumdog’s mission to life through creative, thoughtful marketing.

Requirements

• 1–2 years’ experience in social media or digital marketing.
• Proven experience managing organic social media accounts for a brand or organisation.
• Experience planning or supporting paid advertising campaigns across social or digital platforms.
• Confidence using tools such as Meta Business Manager, Google Ads, and social scheduling platforms.
• Strong writing skills with an eye for visual storytelling and brand tone.
• Ability to analyse performance metrics and use insights to optimise content and campaigns.
• Strong organisational skills and ability to manage multiple campaigns and deadlines.
• Comfortable collaborating cross‑functionally within a marketing team.
• Experience working in EdTech, education, or purpose‑driven consumer brands.
• Understanding of audience targeting, creative testing, and campaign optimisation.
• Familiarity with content calendars and integrated marketing campaigns.
• Experience engaging communities of teachers, parents, or education professionals.

What we offer

• Meaningful work with real impact – Help grow a brand that supports teachers and inspires children to learn with confidence.
• Supportive, mission‑driven team – Work alongside people who care deeply about education and inclusion.
• Creative, collaborative environment – Share ideas, experiment, and learn as part of an open and supportive culture.
• Opportunities to grow – Develop your expertise and grow within a company that prioritises learning and development.
• Remote‑friendly working environment – Flexible, online collaboration supported by clear tools and processes.
• Competitive salary and benefits – Reflective of your experience and contribution.

About Sumdog

In 2010, our founder Andrew Hall set out to create an engaging platform that would support children from all backgrounds with their maths practice and create an even playing field amongst learners. Sumdog has now been used by millions of children worldwide. Providing numeracy and spelling practice for children aged 5‑14, it adapts to each individual using engaging game‑based learning to motivate and build confidence. Sumdog is guided by core values that have been designed in partnership with our team.

Driven by our mission. To narrow the attainment gap by helping every child reach their full potential. In tune with teachers, parents and children. To understand the needs of teachers, parents and children. Our solutions are born from these needs. Always learning. To ensure that our people are developed alongside our products. We experiment our way to success and value continuous personal development. Decisive. We make decisions at pace because the greatest risk is standing still. While making decisions, we encourage constructive feedback. We don’t fear failure because we work in a supportive environment. Collaborative. Together, we have the power to solve seemingly unsolvable problems. We do it all the time. Inclusive. We aim to serve children from all backgrounds. To do that, we seek to work within a diverse team who embrace differences.