Senior Account Executive – UK & Ireland

About SugarAI UK Limited

SugarAI is redefining CRM for the age of AI. We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritised action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next. More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference. Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done. If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.

The Account Executive (AE) will manage an assigned UK territory to drive revenue growth through direct sales to small and medium-sized enterprises (SMEs). This hybrid role combines office-based collaboration with remote working and is ideal for an experienced sales professional who can independently manage a territory while building strong internal and customer relationships. The AE will own the full sales cycle, from outbound prospecting through to close and handover, with a focus on securing high-margin, long-term customers and increasing market share. This role reports directly to the Manager of New Business Sales and offers the opportunity to continue developing sales skills within a supportive, learning-driven organisation.

Key Responsibilities:

• Consistently meet and exceed individual sales targets, quotas, and activity metrics
• Identify and target accounts through outbound prospecting to generate self-sourced pipeline
• Own and progress direct sales opportunities, collaborating with internal teams to win new business
• Partner effectively with a Business Development Representative (BDR) to build and convert pipeline
• Develop and execute a structured territory plan aligned to business objectives
• Maintain accurate pipeline management, forecasting, and reporting within the CRM

Skills & Experience:

• Minimum of 5+ years’ experience in a quota-carrying SaaS or B2B sales role
• Proven track record of exceeding sales targets
• Demonstrated success generating and closing self-sourced pipeline
• Experience selling CRM or SaaS solutions (e.g. SugarCRM, Salesforce, Microsoft Dynamics, HubSpot) preferred
• Strong forecasting discipline with the ability to manage to quarterly targets
• Excellent written, verbal, and presentation skills
• Fluent English speaker

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we’re dedicated to adding new perspectives to the team.

Benefits and Perks:

• UK Pension Scheme
• Private medical and dental insurance
• Health & Wellness Reimbursement Program
• Unpaid sabbatical leave
• Educational Resources - Career & Personal Development Program
• Various discount programs (i.e. travel, virtual exercise classes, etc.)

We are a merit-based company with many opportunities to learn, excel and grow your career!