At a Glance
- Tasks: Drive revenue growth through direct sales to SMEs in the UK and Ireland.
- Company: Join SugarAI, a leader in AI-driven CRM solutions.
- Benefits: Enjoy private medical insurance, wellness programs, and career development resources.
- Other info: Flexible hybrid role with opportunities for continuous learning and growth.
- Why this job: Shape the future of CRM while making a real impact in a dynamic environment.
- Qualifications: 5+ years in SaaS or B2B sales with a proven track record.
The predicted salary is between 50000 - 60000 £ per year.
SugarAI is redefining CRM for the age of AI. We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next. More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference. Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done. If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes we’d love to meet you.
The Account Executive (AE) will manage an assigned UK territory to drive revenue growth through direct sales to small and medium-sized enterprises (SMEs). This hybrid role combines office-based collaboration with remote working and is ideal for an experienced sales professional who can independently manage a territory while building strong internal and customer relationships. The AE will own the full sales cycle, from outbound prospecting through to close and handover, with a focus on securing high-margin, long-term customers and increasing market share. This role reports directly to the Manager of New Business Sales and offers the opportunity to continue developing sales skills within a supportive, learning-driven organisation.
Key Responsibilities- Cover all of the UK & Ireland
- Consistently meet and exceed individual sales targets, quotas, and activity metrics
- Identify and target accounts through outbound prospecting to generate self-sourced pipeline
- Own and progress direct sales opportunities, collaborating with internal teams to win new business
- Partner effectively with a Business Development Representative (BDR) to build and convert pipeline
- Develop and execute a structured territory plan aligned to business objectives
- Maintain accurate pipeline management, forecasting, and reporting within the CRM
- Minimum of 5+ years’ experience in a quota-carrying SaaS or B2B sales role
- Proven track record of exceeding sales targets
- Demonstrated success generating and closing self-sourced pipeline
- Experience selling CRM or SaaS solutions (e.g. SugarCRM, Salesforce, Microsoft Dynamics, HubSpot) preferred
- Strong forecasting discipline with the ability to manage to quarterly targets
- Excellent written, verbal, and presentation skills
We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.
Benefits and Perks- Private medical and dental insurance
- Health & Wellness Reimbursement Program
- Unpaid sabbatical leave
- Educational Resources - Career & Personal Development Program
- We are a merit-based company with many opportunities to learn, excel and grow your career!
Senior Account Executive employer: SugarAI
At SugarAI, we pride ourselves on being an exceptional employer that champions innovation and personal growth. Our hybrid work culture fosters collaboration while allowing flexibility, making it ideal for experienced sales professionals eager to make a significant impact in the AI-driven CRM space. With a strong focus on employee development, competitive benefits, and a commitment to diversity, we empower our team members to thrive and excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Executive
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Account Executive at SugarAI, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including SugarAI. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Account Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Account Executive
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for SugarAI:When writing your cover letter, make sure to tailor your message specifically for SugarAI. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at SugarAI
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show SugarAI that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show SugarAI that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with SugarAI’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
