Senior Account Executive – UK & Ireland in London
Senior Account Executive – UK & Ireland

Senior Account Executive – UK & Ireland in London

London Full-Time 50000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive revenue growth through direct sales to SMEs in the UK.
  • Company: Join SugarAI, a leader in AI-driven CRM solutions.
  • Benefits: Enjoy a competitive salary, health perks, and career development opportunities.
  • Other info: Flexible hybrid role with strong support for personal and professional growth.
  • Why this job: Shape the future of CRM while making a real impact in a dynamic environment.
  • Qualifications: 5+ years in SaaS or B2B sales with a proven track record.

The predicted salary is between 50000 - 60000 £ per year.

About SugarAI UK Limited. SugarAI is redefining CRM for the age of AI. We are delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritised action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next. More than two decades after our founding, we are entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We are focused on solving complex, real-world challenges where relationships, context, and precision make all the difference. Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done. If you are excited to help shape what is next in AI-driven CRM—and build technology that drives real outcomes—we would love to meet you.

The Account Executive (AE) will manage an assigned UK territory to drive revenue growth through direct sales to small and medium-sized enterprises (SMEs). This hybrid role combines office-based collaboration with remote working and is ideal for an experienced sales professional who can independently manage a territory while building strong internal and customer relationships.

The AE will own the full sales cycle, from outbound prospecting through to close and handover, with a focus on securing high-margin, long-term customers and increasing market share. This role reports directly to the Manager of New Business Sales and offers the opportunity to continue developing sales skills within a supportive, learning-driven organisation.

Key Responsibilities:
  • Consistently meet and exceed individual sales targets, quotas, and activity metrics
  • Identify and target accounts through outbound prospecting to generate self-sourced pipeline
  • Own and progress direct sales opportunities, collaborating with internal teams to win new business
  • Partner effectively with a Business Development Representative (BDR) to build and convert pipeline
  • Develop and execute a structured territory plan aligned to business objectives
  • Maintain accurate pipeline management, forecasting, and reporting within the CRM
Skills & Experience:
  • Minimum of 5+ years' experience in a quota-carrying SaaS or B2B sales role
  • Proven track record of exceeding sales targets
  • Demonstrated success generating and closing self-sourced pipeline
  • Experience selling CRM or SaaS solutions (e.g. SugarCRM, Salesforce, Microsoft Dynamics, HubSpot) preferred
  • Strong forecasting discipline with the ability to manage to quarterly targets
  • Excellent written, verbal, and presentation skills
  • Fluent English speaker

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we are looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we are dedicated to adding new perspectives to the team.

Benefits and Perks:
  • UK Pension Scheme
  • Private medical and dental insurance
  • Health & Wellness Reimbursement Program
  • Unpaid sabbatical leave
  • Educational Resources - Career & Personal Development Program
  • Various discount programs (i.e. travel, virtual exercise classes, etc.)

We are a merit-based company with many opportunities to learn, excel and grow your career!

Senior Account Executive – UK & Ireland in London employer: SugarAI

At SugarAI UK Limited, we pride ourselves on being an exceptional employer that fosters a culture of impact, ownership, and continuous growth. Our hybrid work model allows for flexibility while collaborating with a global team dedicated to innovation in AI-driven CRM solutions. With a strong focus on employee development, competitive benefits including private medical insurance and wellness programs, and a commitment to diversity, we provide a rewarding environment for sales professionals eager to make a difference.
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Contact Detail:

SugarAI Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Account Executive – UK & Ireland in London

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. Building relationships can open doors that a CV just can’t.

Tip Number 2

Practice your pitch! You never know when you’ll get a chance to talk about your skills and experience. Have a clear, concise summary of what you bring to the table, especially how it relates to driving revenue growth in a sales role.

Tip Number 3

Research the company inside out. Understand their products, culture, and recent news. This knowledge will help you tailor your conversations and show that you’re genuinely interested in being part of their team.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really keen on joining SugarAI. Let’s make it happen!

We think you need these skills to ace Senior Account Executive – UK & Ireland in London

Sales Skills
Account Management
Outbound Prospecting
Pipeline Management
CRM Software Knowledge
SaaS Sales Experience
B2B Sales Experience
Forecasting Discipline
Presentation Skills
Verbal Communication Skills
Written Communication Skills
Collaboration Skills
Territory Planning
Customer Relationship Building

Some tips for your application 🫡

Show Your Sales Savvy: When you're writing your application, make sure to highlight your sales achievements. We want to see those numbers that prove you can exceed targets and drive revenue growth. Don’t just tell us you’re great at sales—show us!

Tailor Your Application: Take a moment to customise your application for the Senior Account Executive role. Mention how your experience aligns with our mission of redefining CRM and how you can contribute to our goals. A personal touch goes a long way!

Be Clear and Concise: We appreciate clarity! Make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon unless it’s relevant. We want to understand your skills and experiences without wading through fluff.

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at SugarAI!

How to prepare for a job interview at SugarAI

Know Your CRM Inside Out

Before the interview, make sure you’re well-versed in CRM solutions, especially those mentioned in the job description like SugarCRM and Salesforce. Be ready to discuss how these tools can drive sales and improve customer relationships, as this will show your understanding of the industry.

Showcase Your Sales Success

Prepare specific examples of how you've consistently met or exceeded sales targets in previous roles. Use metrics to quantify your achievements, such as percentage growth in sales or number of new clients acquired, to demonstrate your impact and effectiveness.

Demonstrate Territory Management Skills

Think about how you would approach managing a territory effectively. Be ready to discuss your strategies for outbound prospecting and pipeline management, and how you would collaborate with a Business Development Representative to maximise opportunities.

Emphasise Adaptability and Learning

SugarAI values continuous growth and adaptability. Share examples of how you've thrived in dynamic environments and learned new skills quickly. This will resonate well with their focus on flexibility and innovation in the workplace.

Senior Account Executive – UK & Ireland in London
SugarAI
Location: London

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