Social Media Manager - Content

Sue Ryder is looking for a Social Media Manager to develop the strategic management and growth of Sue Ryder's busy social media channels with the support of the Senior Social Media Manager. In this role, you will lead on paid social media activity across Meta and other channels, managing ad accounts to support our income-generating activities, including fundraising and retail, promotion of our end-of-life care and grief support services, and supporting our brand awareness activities.

Reporting to the Senior Social Media Manager and line managing our Senior Social Media Officer, the role has close liaison with colleagues from across the whole organisation, particularly Fundraising. This is an exciting opportunity for an experienced Social Media Manager to make a real and lasting impact — helping Sue Ryder reach more people at the moments that matter most.

• Support the Senior Social Media Officer to develop and maintain our national, local, and retail social media channels by planning and creating high-quality and engaging content.
• Manage the daily moderation rota across the team, participating in tasks and sharing opportunities for engagement.
• Lead paid social activity across income-generation, guiding the Senior Social Media Officer with their projects and acting as key contact for others.
• Develop and implement a retail social media strategy, with support from the Senior Digital Manager, to enable teams to promote their activities and enhance our national channels.
• Manage our ongoing reporting across organic and paid social media to help us continually evaluate our strategy, ensuring our channels are regularly optimised and using data and insight to inform decisions.
• Deputise for the Senior Social Media Manager in relevant meetings and represent the social media team in agreed project groups.

Demonstrable experience and understanding of developing a social media communications strategy and delivery plans, including securing buy-in from colleagues across the organisation. Intermediate level skills in Canva, Photoshop, and Premiere Pro (or other image and video editing software). Confident using Meta Business Suite, listening tools (preferably Sprout Social), and all social media platforms. Experience working with PR and Brand & Marketing teams across integrated campaigns. Demonstrable experience in managing and reporting on a large and busy portfolio of social media accounts across multiple platforms, including excellent knowledge of GA4, Looker Studio, and native platform analytical tools. Digital fundraising experience. Wider understanding of digital marketing.

Sue Ryder is here to make sure everyone approaching the end of their life or living with grief can access the support they need. There is no one size fits all when it comes to how we cope and the help we need, but with our support, no one has to face dying or grief alone.

We actively encourage applications from people from all backgrounds to help us provide the best possible experience for the people who use our services and continue to make Sue Ryder a great place to work, and attract and recruit the best, most diverse workforce possible. We are particularly interested in increasing applications from the global majority, LGBTQIA+, and people with disabilities as they are currently underrepresented in our organisation. If you require support to complete an application or participate fully in the interview process, please let us know.