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- Tasks: Lead digital fundraising strategies and engage supporters through innovative campaigns.
- Company: Join Sue Ryder, a charity dedicated to supporting those facing end-of-life challenges.
- Benefits: Enjoy 27 days holiday, enhanced pay, and a supportive work environment.
- Why this job: Make a real difference in people's lives while developing your digital marketing skills.
- Qualifications: Experience in digital fundraising, project management, and strong communication skills required.
- Other info: Diverse workplace with opportunities for growth and learning.
The predicted salary is between 30000 - 50000 £ per year.
About the role: Lead the planning and delivering of our digital fundraising and engagement activity and practice rapid and continuous test, learn and optimisation. With the support of the Head of Supporter Engagement and Supporter Engagement Senior IG Manager, an essential aspect is supporting the development of a holistic organisation-wide approach to audience data collection and supporter engagement to grow the supporter base.
About you:
- Strong communication, relationship, negotiating and influencing skills.
- Experience working with CMS (Wagtail preferable) and a good understanding of donations platforms (iRaiser and Access preferable).
- Knowledge of budgets and experience in reporting financial/KPI performance against targets.
- Proven research and analytical skills, with the ability to manipulate data and present data in both statistical and written formats.
- Experience of managing and working with agencies setting up and monitoring SLA’s and experience in staff management duties.
- Ability to assess skill needs and train colleagues in digital fundraising best practice.
Essential Criteria:
- Project and stakeholder management. Experience in managing parallel workstreams, multiple priorities, and complex stakeholder relationships.
- Demonstrable experience of developing digital fundraising strategies and implementation plans to meet targets and KPIs in a role with substantial responsibility for driving supporter growth using a variety of digital channels.
- A proven track record of planning and delivering multichannel digital fundraising campaigns within the charity or not-for-profit sector, including but not limited, to activity across paid social media (Meta, TikTok), email, PPC, display and emerging channels. Experience using GA4 and Google Tag Manager, as well as other native platform analytical tools for tracking, reporting and assisting optimisation.
- Proven knowledge and use of digital marketing tools, including email marketing and automation platforms (DotDigital would be advantageous).
- Demonstratable experience of developing paid social media campaign tracking and an understanding of the changing landscape in social media i.e. current Meta restrictions.
Sue Ryder is here to make sure everyone approaching the end of their life or living with grief can access the support they need. There is no one size fits all when it comes to how we cope and the help we need, but with our support, no one has to face dying or grief alone.
Benefits:
- Company pension scheme
- 27 days holiday - rising to 33 with length of service plus bank holidays
- Enhanced maternity and paternity pay
- Enhanced sick pay
- Employee Networks - LGBTQ+, Ethnic Diversity and Equality, People with Disabilities, and Women and Non Binary Individuals
- Staff discount of 10% on new goods online
- Structured induction programme and learning and development opportunities.
We actively encourage applications from people from all backgrounds to help us to provide the best possible experience for the people who use our services and continue to make Sue Ryder a great place to work, and attract and recruit the best, most diverse workforce possible. We are particularly interested in increasing applications from the global majority, LGBTQIA+ and people with disabilities as they are currently underrepresented in our organisation. If you want more than just a job, we want you. Join the team and be there when it matters.
Digital Fundraising Manager in London employer: Sue Ryder
Contact Detail:
Sue Ryder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Fundraising Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the digital fundraising space, especially those who work at organisations you admire. A casual chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate your experience with digital channels and data analysis in a visually appealing way.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital fundraising strategies and stakeholder management. We recommend using the STAR method to structure your answers and highlight your achievements effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our mission.
We think you need these skills to ace Digital Fundraising Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital fundraising. Use keywords from the job description to show us you’re a perfect fit for the role!
Show Off Your Skills: Don’t hold back on showcasing your strong communication and analytical skills. We want to see how you’ve used these in past roles, especially when it comes to managing campaigns and engaging supporters.
Be Data-Driven: Since we’re all about optimising our strategies, include examples of how you’ve manipulated data and reported on performance. Show us your knack for turning numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Sue Ryder
✨Know Your Digital Fundraising Inside Out
Make sure you brush up on the latest trends in digital fundraising. Be ready to discuss your experience with various platforms like iRaiser and Access, and how you've used them to drive supporter engagement. Show that you understand the nuances of different channels, especially social media, and be prepared to share specific examples of successful campaigns you've led.
✨Data is Your Best Friend
Since this role involves a lot of data manipulation and reporting, come prepared with examples of how you've used data to inform your strategies. Familiarise yourself with GA4 and Google Tag Manager, and be ready to explain how you've tracked performance and optimised campaigns based on your findings. This will demonstrate your analytical skills and your ability to make data-driven decisions.
✨Show Off Your Communication Skills
Strong communication is key for this role, so think about how you can showcase your relationship-building and influencing skills during the interview. Prepare anecdotes that highlight your experience in managing stakeholders and working with agencies. This will help illustrate your ability to navigate complex relationships and ensure everyone is on the same page.
✨Be Ready to Discuss Training and Development
As part of the role, you'll need to assess skill needs and train colleagues. Think about your past experiences where you've successfully trained or mentored others in digital fundraising best practices. Be ready to share your approach to training and how you've helped others grow their skills, as this will show your leadership potential and commitment to team development.