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- Tasks: Lead digital fundraising strategies and engage supporters through innovative campaigns.
- Company: Join Sue Ryder, a charity dedicated to supporting those facing end-of-life challenges.
- Benefits: Enjoy 27 days holiday, enhanced pay, and a supportive work environment.
- Other info: Diverse workplace with opportunities for growth and learning.
- Why this job: Make a real difference in people's lives while developing your digital marketing skills.
- Qualifications: Experience in digital fundraising, project management, and strong communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
About the role:
Lead the planning and delivering of our digital fundraising and engagement activity and practice rapid and continuous test, learn and optimisation. With the support of the Head of Supporter Engagement and Supporter Engagement Senior IG Manager, an essential aspect is supporting the development of a holistic organisation-wide approach to audience data collection and supporter engagement to grow the supporter base.
About you:
- Strong communication, relationship, negotiating and influencing skills.
- Experience working with CMS (Wagtail preferable) and a good understanding of donations platforms (iRaiser and Access preferable).
- Knowledge of budgets and experience in reporting financial/KPI performance against targets.
- Proven research and analytical skills, with the ability to manipulate data and present data in both statistical and written formats.
- Experience of managing and working with agencies setting up and monitoring SLA’s and experience in staff management duties.
- Ability to assess skill needs and train colleagues in digital fundraising best practice.
Essential Criteria:
- Project and stakeholder management. Experience in managing parallel workstreams, multiple priorities, and complex stakeholder relationships.
- Demonstrable experience of developing digital fundraising strategies and implementation plans to meet targets and KPIs in a role with substantial responsibility for driving supporter growth using a variety of digital channels.
- A proven track record of planning and delivering multichannel digital fundraising campaigns within the charity or not-for-profit sector, including but not limited to activity across paid social media (Meta, TikTok), email, PPC, display and emerging channels. Experience using GA4 and Google Tag Manager, as well as other native platform analytical tools for tracking, reporting and assisting optimisation.
- Proven knowledge and use of digital marketing tools, including email marketing and automation platforms (DotDigital would be advantageous).
- Demonstratable experience of developing paid social media campaign tracking and an understanding of the changing landscape in social media i.e. current Meta restrictions.
Benefits:
- Company pension scheme
- 27 days holiday - rising to 33 with length of service plus bank holidays
- Enhanced maternity and paternity pay
- Enhanced sick pay
- Employee Networks - LGBTQ+, Ethnic Diversity and Equality, People with Disabilities, and Women and Non Binary Individuals
- Staff discount of 10% on new goods online
- Structured induction programme and learning and development opportunities.
We actively encourage applications from people from all backgrounds to help us to provide the best possible experience for the people who use our services and continue to make Sue Ryder a great place to work, and attract and recruit the best, most diverse workforce possible. We are particularly interested in increasing applications from the global majority, LGBTQIA+ and people with disabilities as they are currently underrepresented in our organisation.
Digital Fundraising Manager employer: Sue Ryder
Contact Detail:
Sue Ryder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Fundraising Manager
✨Tip Number 1
Network like a pro! Reach out to people in the digital fundraising space, especially those who work at organisations you admire. A casual chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate your experience with digital channels and data analysis in a visually appealing way.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital fundraising strategies and stakeholder management. We recommend using the STAR method to structure your answers – it helps you stay focused and relevant!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our mission.
We think you need these skills to ace Digital Fundraising Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital fundraising. Use keywords from the job description to show us you’re a perfect fit for the role!
Show Off Your Skills: Don’t hold back on showcasing your strong communication and analytical skills. We want to see how you’ve used these in past roles, especially when it comes to managing campaigns and engaging supporters.
Be Data-Driven: Since we’re all about optimising our strategies, include examples of how you’ve used data to drive decisions in your previous roles. This will help us see your analytical prowess in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Sue Ryder
✨Know Your Digital Fundraising Inside Out
Make sure you brush up on the latest trends in digital fundraising. Be ready to discuss your experience with various platforms like iRaiser and Access, and how you've used them to drive supporter growth. Show that you understand the nuances of different digital channels and can adapt strategies accordingly.
✨Showcase Your Analytical Skills
Prepare to talk about how you've manipulated data in past roles. Bring examples of how you've used tools like GA4 and Google Tag Manager to track performance and optimise campaigns. Being able to present data clearly will demonstrate your analytical prowess and help you stand out.
✨Demonstrate Strong Communication Skills
Since this role involves managing stakeholders and building relationships, practice articulating your thoughts clearly. Think of examples where you've successfully negotiated or influenced others, especially in a fundraising context. This will show that you can effectively engage with supporters and colleagues alike.
✨Be Ready to Discuss Campaign Management
Prepare to share your experiences in planning and delivering multichannel campaigns. Highlight specific projects where you managed multiple priorities and complex relationships. This will illustrate your project management skills and your ability to drive results in a fast-paced environment.