At a Glance
- Tasks: Lead digital initiatives to enhance brand visibility across major platforms.
- Company: Join Colgate-Palmolive, a global leader in consumer products.
- Benefits: Gain valuable experience with global brands and career development opportunities.
- Other info: Inclusive culture that values diverse perspectives and personal growth.
- Why this job: Be at the forefront of omnichannel demand generation and AI innovation.
- Qualifications: Passion for search marketing and experience in digital analytics.
The predicted salary is between 37800 - 46200 £ per year.
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Location: Woking, UK
Reporting to: Director, Digital Transformation, Northern Europe
Why Work For Colgate Palmolive
- The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.
- The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
- The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
- The Colgate Values: Caring, global teamwork and continuous improvement are integral to how we operate every day.
About the Role
Colgate-Palmolive is undergoing an exciting strategic pivot toward omnichannel demand generation. As our Omnichannel Search Specialist, you will be at the heart of this evolution. You’ll spearhead digital initiatives that accelerate brand expansion, reporting directly to the Director of Digital Transformation, Northern Europe.
Your work will be pivotal in maintaining high visibility and brand integrity across Amazon, Google, and retailer platforms. You will pioneer Generative Engine Optimization (GEO) strategies, ensuring our brands thrive in AI-driven search environments. You won’t just be analysing data; you’ll be telling the story behind it to influence our search mindset and culture across the Northern Europe Hub.
Key Responsibilities
- Strategy & Execution: Design and deliver omnichannel search campaigns that drive meaningful connections and conversions.
- AI Innovation: Monitor our presence across AI engines (e.g., Google AI Overviews, ChatGPT), identifying opportunities to optimize our messaging and authority.
- Data-Driven Insights: Translate complex marketing data into clear, actionable insights that help us reach our performance goals.
- Collaboration: Partner with eCommerce, Media, Data, and Marketing teams to implement AI-friendly content (like FAQs and clear summaries) and maintain consistent, high-quality messaging.
- Continuous Improvement: Execute A/B and customer experience testing throughout the customer journey—from ad creative to post-conversion loyalty.
What You Bring
- A passion for the evolving search landscape and a curious mind—especially regarding Generative Engine Optimization (GEO) and optimising for LLM-based platforms.
- The ability to bridge the gap between technical data and human behavior, looking beyond traditional clickstream metrics.
- Experience in search, digital analytics, or performance marketing (agency or client side).
- A "can-do" attitude! You’re a self-starter who enjoys working in a fast-paced environment, raising consensus, and inspiring colleagues at all levels.
- A collaborative spirit—you’re not afraid to roll up your sleeves and lead by example.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
Omnichannel Search Specialist in Surrey employer: SuccessFactors
At AIB, we pride ourselves on fostering a collaborative and inclusive work culture that empowers our employees to thrive. With a strong commitment to employee growth, we offer flexible working arrangements, a market-leading pension scheme, and opportunities to engage in high-profile projects that make a meaningful impact. Join us in Belfast or London, where you can leverage your skills in credit risk management while enjoying a supportive environment that values respect and accountability.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Search Specialist in Surrey
✨Show Your Creative Side
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We think you need these skills to ace Omnichannel Search Specialist in Surrey
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SuccessFactors. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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