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- Tasks: Drive customer experiences and create impactful retention strategies.
- Company: Join an iconic fashion group with a dynamic culture.
- Benefits: Competitive salary, hybrid working, and opportunities for growth.
- Why this job: Make a real impact in the fashion industry with your CRM expertise.
- Qualifications: Proven CRM experience and strong analytical skills.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
The predicted salary is between 35000 - 40000 £ per year.
London | Full-time | Hybrid working
£35,000 – £40,000
Drive omnichannel customer experiences that keep millions coming back. Are you a data-driven, creative CRM expert who loves turning customer behaviour into powerful lifecycle journeys? Do you get excited about building smart automations, unlocking retention opportunities, and making a real commercial impact? If so, this iconic fashion group is looking for you.
As Senior Retention CRM Executive, you will:
- Develop, launch and optimise full lifecycle journeys: onboarding, nurture, win-back, loyalty and more.
- Turn customer insights into impactful, measurable retention strategies that drive LTV.
- Build and manage trigger-based automations across email, SMS and direct mail.
- Own relationships with key partners (including Wunderkind) — maximising performance of abandon and catalogue campaigns.
- Champion personalisation — collaborating with creative teams to ensure journeys feel meaningful, seamless and brand-aligned.
- Oversee campaign logic, triggers and data feeds within our ESP (ideally Bloomreach).
What you’ll bring:
- Proven CRM experience in retail, fashion or a similar fast-moving sector.
- A strong track record building multi-channel lifecycle campaigns using ESP/CRM platforms (Bloomreach experience = big plus!).
- Confidence working with segmentation, customer insights and test-and-learn frameworks.
- A commercial mindset — understanding what drives £ per buyer, retention and purchase frequency.
- Ability to interpret data and turn it into clear, actionable strategies.
- Passion for CRM, personalisation, and staying on top of industry innovation.
Ready to make your mark? Apply now and play a pivotal role in shaping the future of CRM and retention at this business group of iconic fashion brands.
Digital & Marketing / Digital Marketing & CRM Senior Retention CRM Executive in London employer: Success Talent
Contact Detail:
Success Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & Marketing / Digital Marketing & CRM Senior Retention CRM Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful CRM campaigns. This will help you stand out and demonstrate your ability to drive retention and customer engagement.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and retention strategies. Be ready to discuss how you've used data to inform your decisions and the impact of your campaigns.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital & Marketing / Digital Marketing & CRM Senior Retention CRM Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your CRM expertise, especially in retail or fashion, and any experience with platforms like Bloomreach. We want to see how you can drive those omnichannel customer experiences!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your creative strategies have made a commercial impact in the past. Show us your personality and enthusiasm for the role – we love a bit of flair!
Showcase Your Data Skills: Since this role is all about turning data into actionable strategies, make sure to include examples of how you've used data insights to drive retention. We’re keen to see your analytical side and how you’ve interpreted data to create successful campaigns.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Success Talent
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM platforms, especially Bloomreach if you can. Brush up on your knowledge of customer lifecycle journeys and be ready to discuss how you've successfully implemented multi-channel campaigns in the past.
✨Showcase Your Data Skills
Prepare to talk about how you’ve used data to drive retention strategies. Bring examples of how you’ve interpreted customer insights and turned them into actionable plans that boosted LTV. Numbers speak volumes!
✨Be Creative with Personalisation
Think of innovative ways to personalise customer experiences. Be ready to share ideas on how you would collaborate with creative teams to ensure campaigns feel meaningful and brand-aligned. Show them your creative side!
✨Understand the Commercial Impact
Demonstrate your commercial mindset by discussing what drives retention and purchase frequency. Be prepared to explain how your strategies have positively impacted revenue in previous roles. They want to see your business acumen!
