At a Glance
- Tasks: Lead the creation of exclusive apparel and footwear ranges for key retail partners.
- Company: Join Reebok Europe, a leading name in sportswear with a dynamic culture.
- Benefits: Competitive salary, career growth opportunities, and a chance to shape iconic products.
- Other info: Collaborative environment focused on creativity and commercial success.
- Why this job: Make a real impact by driving product innovation and strengthening retail partnerships.
- Qualifications: 7–10+ years in product management or related fields, with a passion for sportswear.
The predicted salary is between 65000 - 75000 € per year.
Reebok Europe is looking for a commercially driven Product Line Manager to lead SMUs - Special Make-Ups across apparel and footwear. This is a high-impact role for someone who can turn account opportunities, consumer insight, and brand direction into product that sells. You’ll own the SMU process end to end — from spotting opportunities and writing product briefs through to development, sell-in, launch, and performance analysis. Working across merchandising, sales, marketing, product creation, and global design, you’ll build account-specific ranges that deliver commercially and strengthen key retail partnerships.
What you’ll own:
- Seasonal SMU strategy across footwear and apparel.
- Account-specific product ranges for key partners and markets.
- Product briefs covering consumer, pricing, margin, volume, and timelines.
- Critical path management from concept to launch.
- Sell-in support, product storytelling, and account presentations.
- Performance tracking, market insight, and future range recommendations.
What you’ll bring:
You’ll likely have 7–10+ years’ experience in product management, merchandising, category management, line planning, or product development within sportswear, footwear, apparel, fashion, lifestyle, or wholesale retail. You’ll understand wholesale, key accounts, product creation, pricing, margin, sell-in, PLM tools, and seasonal range planning. Just as importantly, you’ll combine strong commercial judgement with a sharp eye for product.
Why Apply?
This is a chance to shape commercially important product for one of the most recognisable names in sportswear — creating exclusive ranges that drive revenue, brand energy, and retail partner growth.
Focus: SMUs, apparel, footwear, wholesale, key accounts, product creation, GTM
Product Line Manager in City of London employer: Success Talent
Reebok Europe is an exceptional employer, offering a dynamic work environment in London where creativity and commercial acumen thrive. With a strong focus on employee growth, you will have the opportunity to lead impactful product lines while collaborating with diverse teams across merchandising, sales, and design. The company fosters a culture of innovation and inclusivity, making it an ideal place for those looking to make a meaningful contribution in the sportswear industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Line Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Reebok or similar companies. A friendly chat can open doors and give you insights that might just land you that Product Line Manager role.
✨Tip Number 2
Show off your passion for SMUs! When you get the chance to speak with hiring managers, share your ideas on how you’d approach seasonal strategies and account-specific ranges. This will demonstrate your understanding of the role and your enthusiasm for the brand.
✨Tip Number 3
Prepare for interviews by diving deep into Reebok’s product lines and recent launches. Be ready to discuss what worked, what didn’t, and how you would improve them. This shows you’re not just a fan but someone who can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Product Line Manager in City of London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Line Manager role. Highlight your experience in product management and how it aligns with our needs at Reebok Europe. We want to see how you can turn insights into action!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you've driven product development or improved sales in previous roles. We love seeing numbers and results that demonstrate your impact.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free from jargon. This will help us quickly understand your qualifications and fit for the role.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details directly and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Success Talent
✨Know Your Product Inside Out
Before the interview, dive deep into Reebok's product lines, especially the SMUs in apparel and footwear. Familiarise yourself with their recent launches, key accounts, and market positioning. This will not only show your passion but also help you discuss how your experience aligns with their needs.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to demonstrate your problem-solving skills and commercial judgement. Think of specific examples from your past roles where you've successfully managed product lines or turned insights into actionable strategies. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Showcase Your Cross-Functional Experience
This role requires collaboration across various teams like merchandising, sales, and marketing. Be ready to share examples of how you've worked with different departments to achieve a common goal. Highlight any experience you have with critical path management and how it contributed to successful product launches.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the role and the company. Inquire about their future product strategies, how they measure success for SMUs, or what challenges they foresee in the upcoming seasons. This demonstrates your proactive mindset and genuine interest in contributing to their success.
