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For Companies At a Glance
- Tasks: Manage and optimise Pardot for marketing campaigns and lead generation.
- Company: Join a fast-growing travel brand with ambitious goals.
- Benefits: Enjoy competitive salary, remote work, and excellent perks.
- Why this job: Be part of a dynamic team shaping marketing strategies in the travel industry.
- Qualifications: Bachelor's degree and proven experience with Pardot required; travel industry experience is a plus.
- Other info: Part-time role, fully remote, 3 days a week.
We have a brand new, fabulous opportunity for a Marketing professional to join an ambitious, fast-growing travel brand as a Marketing Automation Specialist on a part-time, fully remote basis, 3 days per week.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
This is a crucial role within the organisation and the successful candidate will be responsible for optimising and managing our client’s Pardot marketing automation platform. Your primary responsibility will be to ensure the effective implementation, configuration, and maintenance of Pardot to support our client’s marketing and lead generation efforts. You will collaborate with cross-functional teams, including marketing, sales, and IT, to create and execute automated campaigns, analyse performance metrics, and provide technical expertise to enhance their overall marketing strategy.
Proven experience within a similar role is essential for the position and travel industry experience would be an advantage. In return, our client can offer a competitive salary, plus excellent benefits.
If this role is of interest to you, please apply online.
Role of Marketing Automation Specialist:
* Lead the setup and configuration of Pardot instances, ensuring alignment with business objectives and marketing strategies.
* Customise Pardot forms, landing pages, and templates to meet branding and campaign requirements.
* Integrate Pardot with other systems such as Salesforce, ensuring seamless data flow and synchronisation.
* Manage and maintain data quality within Pardot, including segmentation and list management.
* Troubleshoot and resolve integration issues to ensure accurate and reliable data exchange.
* Collaborate with the Conversion and Retention Lead and Marketing Director to plan campaigns to support marketing objectives and achieve business targets.
* Design and execute complex, multi-touch automated campaigns, incorporating email, landing pages, and engagement programs.
* Monitor and optimise campaign performance, adjusting strategies based on key performance indicators (KPIs).
* Generate and analyse reports on key marketing metrics and contact/prospect engagement and conversion metrics, providing insights and recommendations for improvement.
* Provide training and support to marketing and sales teams on Pardot best practices, features, and functionality.
Skills required for the role:
* Bachelor\’s degree in Marketing, Business, Information Technology, or related field.
* Proven experience as a Pardot Specialist with a strong understanding of marketing automation principles in a B2C environment
* In-depth knowledge of Pardot functionality, configuration, and integration with Salesforce.
* Proficiency in HTML and CSS for template customisation.
* Strong analytical and problem-solving skills, with the ability to interpret data and make actionable recommendations.
* Excellent communication and collaboration skills to work effectively with cross-functional teams.
* Pardot certification(s) is a requirement. Salesforce certification(s) is a plus
* Experience in the Travel Industry an advantage.
If you’re interested in learning more about this Marketing Automation Specialist role, please press the apply online button now!
Not for you? Then please visit our website to view the other exciting roles we have available.
Succeed Recruitment Solutions – for the best Travel jobs, Multi-lingual jobs and Contact Centre jobs
Marketing Automation Specialist employer: Succeed Recruitment
Contact Detail:
Succeed Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Familiarise yourself with Pardot and its functionalities. Since this role heavily relies on Pardot, understanding its features and how to optimise them will give you a significant edge during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific metrics and outcomes from previous campaigns.
✨Tip Number 3
Network with professionals in the travel industry and marketing automation space. Engaging with others can provide insights into the latest trends and may even lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your experience with cross-functional collaboration. This role requires working closely with various teams, so having examples of successful teamwork will demonstrate your fit for the position.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Pardot and marketing automation. Include specific examples of campaigns you've managed and the results achieved, especially in a B2C environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the travel industry. Mention how your skills align with the responsibilities of the Marketing Automation Specialist role.
Highlight Relevant Skills: Emphasise your technical skills, particularly your proficiency in HTML and CSS, as well as your analytical abilities. Mention any certifications you hold, such as Pardot or Salesforce, to strengthen your application.
Showcase Collaboration Experience: Since the role involves working with cross-functional teams, provide examples of past collaborations. Highlight how you effectively communicated and contributed to team goals, particularly in marketing contexts.
How to prepare for a job interview at Succeed Recruitment
✨Showcase Your Pardot Expertise
Make sure to highlight your experience with Pardot during the interview. Be prepared to discuss specific instances where you've successfully implemented and configured Pardot for marketing campaigns, as this is a crucial aspect of the role.
✨Demonstrate Analytical Skills
Since the role involves monitoring and optimising campaign performance, be ready to share examples of how you've used data to drive decisions in past roles. Discuss key performance indicators (KPIs) you've tracked and how you adjusted strategies based on your findings.
✨Prepare for Technical Questions
Expect technical questions related to Pardot and its integration with Salesforce. Brush up on your knowledge of HTML and CSS, as well as any troubleshooting experiences you've had with marketing automation platforms.
✨Emphasise Collaboration Experience
This position requires working closely with cross-functional teams. Be prepared to discuss your experience collaborating with marketing, sales, and IT teams, and how you’ve contributed to successful campaigns through teamwork.
