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- Tasks: Join a dynamic team to optimise customer communications and drive engagement through innovative marketing strategies.
- Company: Fast-growing tour operator with a focus on transformation and growth.
- Benefits: Competitive salary of £30k plus excellent benefits and career development opportunities.
- Why this job: Make a real impact on customer loyalty and lifetime value in a vibrant industry.
- Qualifications: Experience in marketing automation and strong organisational skills are essential.
- Other info: Collaborative environment with opportunities to work cross-functionally and develop your skills.
The predicted salary is between 30000 - 30000 £ per year.
We’re looking for a Marketing Automation specialist to join a fast-growing and ambitious Tour Operator. This is an exciting opportunity to play a key role in developing and optimising our client’s customer lifecycle communications during a period of growth and transformation. Working closely with the Lifecycle & Automation CRM Manager and Senior CRM Manager, you will support the development and execution of their CRM and lifecycle marketing strategy.
You will help design, build and optimise automated and campaign-based communications across email and SMS. The role will focus on driving bookings, increasing customer loyalty and maximising customer lifetime value through effective segmentation, automation and performance analysis. Previous experience within a similar marketing automation role is essential for the position.
Role of Lifecycle & Automation Executive:
- Support the execution of the CRM and lifecycle marketing strategy to improve customer engagement, retention and loyalty.
- Plan, build and deploy email and SMS campaigns, including recurring and automated lifecycle journeys across the brands.
- Manage and maintain the CRM marketing calendar to ensure timely delivery of campaigns and communications.
- Develop and optimise automated workflows including customer onboarding, nurture programmes, post-booking journeys and re-engagement campaigns.
- Build and maintain audience segments to ensure communications are relevant and targeted.
- Identify new audience opportunities based on customer behaviour, lifecycle stage and travel interests.
- Support the implementation of personalisation strategies across CRM channels.
- Monitor and analyse campaign performance using reporting tools such as Google Analytics and CRM platform reporting.
- Evaluate key CRM metrics, including click-through rates, conversions, and engagement trends.
- Provide insights and recommendations to improve campaign effectiveness, automation journeys and overall lifecycle performance.
- Work closely with marketing, product and commercial teams to align CRM communications with wider marketing activity and promotions.
- Support the CRM Manager with day-to-day CRM operations and administrative tasks as required.
Skills required for the role:
- Proven experience with marketing automation.
- Experience with segmentation and workflow logic.
- Highly organised with strong workload management skills.
- Experience managing competing priorities.
- Collaborative mindset with the ability to work cross-functionally.
- Strong attention to detail.
- Logical thinker with analytical mindset.
- Experience with HubSpot or similar platform desirable (Emarsys, Salesforce or Klaviyo).
If you’re interested in learning more about this Lifecycle & Automation Executive opportunity, please press the apply online button now!
Lifecycle & Automation Executive employer: Succeed Recruitment
Contact Detail:
Succeed Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle & Automation Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous marketing automation projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and lifecycle marketing. Be ready to discuss your experience with segmentation and automation strategies, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’ve got loads of other exciting roles if this one isn’t quite right for you.
We think you need these skills to ace Lifecycle & Automation Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Lifecycle & Automation Executive role. Highlight your marketing automation experience and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your previous experiences align with our goals. Let us know what excites you about working with us at StudySmarter.
Showcase Your Analytical Skills: Since the role involves performance analysis, be sure to mention any tools you've used, like Google Analytics or CRM reporting. We love seeing candidates who can back up their claims with data-driven insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you can check out other exciting opportunities we have available!
How to prepare for a job interview at Succeed Recruitment
✨Know Your Automation Tools
Make sure you’re familiar with marketing automation platforms like HubSpot, Emarsys, or Salesforce. Brush up on how to create workflows and segment audiences, as this will likely come up in your interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you’ve monitored campaign performance and made recommendations based on metrics like click-through rates and conversions.
✨Demonstrate Your Organisational Skills
Since the role requires managing a CRM marketing calendar, think of ways to illustrate your organisational abilities. Share specific instances where you successfully juggled multiple campaigns or projects at once.
✨Collaborate and Communicate
Highlight your experience working cross-functionally with teams like marketing and product. Prepare to discuss how you’ve collaborated on projects and ensured alignment with wider marketing strategies.