At a Glance
- Tasks: Lead and innovate integrated Sales & Marketing strategies for a top travel specialist.
- Company: Join an award-winning travel company with a focus on growth and customer experience.
- Benefits: Competitive salary of £90k, 10% bonus, and excellent remote work benefits.
- Other info: Remote role with opportunities for international expansion and team development.
- Why this job: Shape the future of travel marketing while driving commercial success and brand growth.
- Qualifications: Proven leadership in Sales & Marketing within consumer-focused industries, especially travel.
We're seeking a strategic and highly experienced Sales and Marketing Director to join an award-winning travel specialist, where you'll play a key role in driving commercial growth and shaping the company's future success.
Reporting to the Managing Director, this is a broad commercial leadership role responsible for building an integrated Sales and Marketing function that combines brand, customer insight, digital capability, CRM, sales excellence and technology to deliver exceptional customer experiences and long-term commercial success.
Working closely with the Executive Leadership Team and Board, you’ll provide strategic leadership across customer acquisition, conversion, retention and customer lifetime value, ensuring Sales and Marketing operate as one commercial growth engine.
Our client is looking for an ambitious, commercially minded leader who combines strategic vision with a passion for building brands, developing high-performing teams and delivering sustainable business growth.
The successful candidate will have a proven track record of leading integrated Sales and Marketing functions within a customer-focused organisation and will be comfortable influencing at Executive and Board level.
They’ll bring the strategic capability to shape long-term direction whilst maintaining a strong commercial focus on execution and results.
On offer is a competitive salary circa £90k, plus 10% performance related bonus & other excellent benefits.
This is a remote role with weekly visits to our client’s West Midlands based head office.
If this role is of interest to you, please apply online.
Role of Sales & Marketing Director
- Develop and deliver an integrated Sales & Marketing strategy aligned to the Company's long term growth ambitions.
- Drive sustainable revenue growth, market share and profitability across both the UK and US markets.
- Lead the commercial development of the US business, creating a scalable growth model that can be replicated as the business expands internationally.
- Identify new commercial opportunities, strategic partnerships and routes to market.
- Lead annual commercial planning, budgeting and performance reporting.
- Lead the ongoing development of the brand, customer proposition and market positioning.
- Oversee content strategy, PR, communications, social media and brand storytelling.
- Develop integrated customer acquisition strategies across paid, owned and earned channels.
- Lead performance marketing, digital marketing, website optimisation and digital customer experience.
- Build strategic partnerships, affiliate programmes and referral initiatives that support scalable growth.
- Lead and develop a high-performing sales function focused on customer experience and commercial performance.
- Develop CRM and customer lifecycle strategies that increase engagement, retention and customer lifetime value.
- Develop a modern commercial capability that leverages customer data, marketing technology, automation and AI to improve effectiveness, productivity and customer experience.
- Lead the continued evolution of the Company's marketing technology roadmap, ensuring systems support scalable UK and US growth.
- Build, inspire and develop high-performing Sales and Marketing teams.
- Work closely with Product, Operations, Finance and Technology to deliver integrated business objectives.
Skills required for the role
- Significant senior leadership experience across Sales and Marketing within a consumer-facing business.
- Experience within travel, hospitality, leisure or another premium consumer-facing business.
- A proven track record of delivering profitable commercial growth through integrated sales and marketing strategies.
- Experience of building recognised consumer brands through data-led customer acquisition, retention and commercial optimisation.
- Experience leading insight-driven commercial functions that use experimentation, testing and optimisation to drive continuous improvement and measurable commercial performance.
- Proven ability to scale customer acquisition across multiple markets, translating customer insight into compelling propositions and sustainable growth opportunities.
- Strong understanding of brand strategy, performance marketing, CRM, customer lifecycle management, customer insight and analytics.
- Experience of leveraging Salesforce CRM, Marketing Cloud Account Engagement (Pardot) and marketing automation as strategic commercial platforms.
- Experience introducing automation, AI and technology-enabled ways of working to improve effectiveness, productivity and scalability.
- Experience across both digital and traditional marketing channels, including CRM, performance marketing, content, PR, partnerships and offline media.
If you’re interested in learning more about this Sales & Marketing Director opportunity, please press the apply online button now!
Not for you? Then please visit our website to view the other exciting roles we have available.
Succeed Recruitment Solutions - for the best Travel jobs, Multilingual jobs and Contact Centre jobs
Sales & Marketing Director in Manchester employer: Succeed Recruitment Solutions
Join a leading luxury travel organisation in Greater Manchester, where you will be part of a dynamic team dedicated to delivering exceptional travel experiences. With a strong focus on employee growth and development, the company offers competitive salaries, comprehensive benefits, and a supportive work culture that values collaboration and innovation. Experience the unique advantage of working in a vibrant city known for its rich cultural heritage and thriving hospitality sector.
Contact Details:
Succeed Recruitment Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Director in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Succeed Recruitment Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Succeed Recruitment Solutions are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Succeed Recruitment Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Succeed Recruitment Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sales & Marketing Director in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Succeed Recruitment Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Succeed Recruitment Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Succeed Recruitment Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Succeed Recruitment Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Succeed Recruitment Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Succeed Recruitment Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
