At a Glance
- Tasks: Lead SEO strategy and drive organic growth for a leading travel group.
- Company: Join a dynamic travel company focused on innovation and digital discoverability.
- Benefits: Competitive salary up to £65k, plus excellent benefits and career development.
- Other info: Opportunity to lead a team and work with top brands in a collaborative environment.
- Why this job: Make a real impact in the travel industry with cutting-edge SEO strategies.
- Qualifications: Significant SEO experience, strong technical skills, and travel industry knowledge required.
We have a brand new, fabulous opportunity for a Group SEO & Discoverability Specialist to join a leading, specialist travel group. The successful candidate will be responsible for leading organic growth, search visibility and digital discoverability across the Group's portfolio of travel brands. Reporting directly to the CMO and based from either their Horsham or Chester office, the role will own the Group SEO strategy, ensuring that organic search remains a significant driver of customer acquisition, brand awareness and commercial performance. As search behaviour evolves, the role will also lead the Group's approach to AI-driven discoverability, ensuring that brands remain visible and authoritative across both traditional search engines and emerging generative search experiences. Working closely with Brand, Content, Commercial and Technology teams, the role will deliver both immediate SEO performance improvements and longer-term organic growth opportunities.
Significant SEO experience within a multi-brand digital business is essential for the role, ideally with working knowledge or a good understanding of the travel industry. In return, our client can offer a competitive salary up to £65k, plus excellent benefits.
Role of Group SEO & Discoverability Specialist:
- Own and deliver the Group SEO roadmap across all brands.
- Drive growth in qualified organic traffic, enquiries and revenue.
- Embed SEO insight into wider marketing and commercial planning.
- Lead the organic content strategy across the Group portfolio.
- Work with content, social and brand teams to improve content effectiveness.
- Develop the Group's approach to AI search optimisation and digital discoverability.
- Improve brand visibility within AI-generated search experiences and answer engines.
- Provide technical SEO guidance and recommendations across all brands.
- Support website teams on crawlability, indexation, site performance and structured data.
- Work alongside technology and commercial teams to prioritise technical improvements.
- Monitor and report on organic performance across the Group.
- Lead and develop two SEO team members.
- Manage external SEO agencies and specialist partners.
- Act as the Group subject matter expert for search and discoverability.
Skills required for the role:
- Significant SEO experience within a multi-brand digital business.
- Strong understanding of content-led SEO strategies.
- Sound technical SEO knowledge.
- Experience managing SEO agencies and external partners.
- Proven ability to deliver organic growth and commercial outcomes.
- Strong stakeholder management skills.
- Experience leading or mentoring team members.
- Travel industry experience.
- Knowledge of AI-driven search and generative search experiences.
If you’re interested in learning more about this Group SEO & Discoverability Specialist role please press the apply online button now!
Group SEO & Discoverability Specialist in Horsham employer: Succeed Recruitment Solutions
Join a leading specialist travel group that values innovation and collaboration, offering a dynamic work environment in either Horsham or Chester. As a Group SEO & Discoverability Specialist, you'll benefit from a competitive salary of up to £65k, excellent benefits, and the opportunity to lead a talented team while driving organic growth across a diverse portfolio of travel brands. With a strong focus on employee development and a culture that embraces creativity and forward-thinking strategies, this is an exceptional place for professionals looking to make a meaningful impact in the travel industry.
Contact Details:
Succeed Recruitment Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Group SEO & Discoverability Specialist in Horsham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Succeed Recruitment Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Succeed Recruitment Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Succeed Recruitment Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Succeed Recruitment Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group SEO & Discoverability Specialist in Horsham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Succeed Recruitment Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Succeed Recruitment Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Succeed Recruitment Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Succeed Recruitment Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Succeed Recruitment Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Succeed Recruitment Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
