Head of Social Media

Our client, a multi award winning and fast-growing Tour Operator based in the Chester area, are looking for a strategic, hands-on, and data-driven Head of Social Media to join their team at a pivotal moment of innovation and brand growth. Reporting directly to the Managing Director, you will own and lead their entire social media function across TikTok, Instagram, Facebook, and other relevant platforms. This is a unique opportunity to take full ownership of their organic and paid social strategy - driving reach, engagement, and brand growth through data-led decision-making and best-in-class content.

They’re seeking someone with proven experience in scaling brand presence through platform-native strategies, deep knowledge of social algorithms, and a strong understanding of how to combine content, community, paid media, and influencer partnerships to build an engaged and loyal audience. This is a hands-on role with strategic impact - you’ll shape the voice of the brand and create a lasting presence and is a fantastic opportunity to work within the travel industry.

Our client can offer a competitive salary up to £50k, plus excellent travel industry benefits. Please note this is a fully office-based role, Monday to Friday – 9am – 5.30pm.

Role of Head of Social Media:

• Own and manage the social media calendar, ensuring consistent, high-quality content across TikTok, Instagram, Facebook (and other platforms as needed).
• Plan, create, and publish platform-native content (short-form video, Reels, Stories, carousels, etc.) with a focus on entertainment, engagement, and brand alignment.
• Collaborate with internal designers and creatives to develop on-brand assets and use in-app editing tools - Canva/Illustrator for quick-turnaround visuals.
• Develop and implement a scalable organic and paid social strategy that drives brand awareness, follower growth, reach, and engagement.
• Work closely with the Paid Social agency to build aligned campaigns, optimise paid performance, and integrate creative strategies across channels.
• Build and lead an end-to-end influencer marketing strategy - from identification and outreach, to briefing, partnerships, and performance tracking.
• Source UGC and creator-led content to amplify reach, build trust, and diversify storytelling.
• Monitor influencer performance and ensure consistent delivery of value-aligned, high-impact collaborations.
• Line manage and mentor the Social Media Executives - supporting their development and aligning execution with strategy.
• Work cross-functionally with marketing, creative, PR, and digital teams to ensure social media is integrated across all brand and commercial efforts.
• Act as the internal voice of social - championing the channel’s value and educating stakeholders on performance, trends, and opportunities.

Skills required for the role:

• Significant experience in a senior social media role with direct experience growing brand channels (especially TikTok, Instagram, Facebook).
• Proven track record of building and scaling influencer and creator partnerships that drive brand reach, engagement, and authenticity.
• Expert-level understanding of social platforms, particularly TikTok and Instagram—including algorithm mechanics, content performance factors, and best practices.
• Strong grasp of paid social strategy and performance marketing; experience working with paid media agencies or managing budgets is a plus.
• Skilled in community building, content planning, storytelling, and writing engaging copy across channels.
• Confident in interpreting analytics and using data to guide content strategy and report on ROI.
• Experience managing social tools and dashboards such as Hootsuite, Sprout Social, Sendible, Meta Business Suite, and TikTok Ads Manager.
• A qualification in social media or digital marketing is preferred.

If you’re interested in learning more about this Head of Social Media opportunity, press the apply online button now!