Head of Marketing & Growth Operations in Birmingham

We have a brand new, fabulous opportunity for an experienced Marketing professional to join an award winning, specialist travel company. The Head of Marketing & Growth Operations will oversee the operational planning, delivery and optimisation of marketing activity across acquisition, product marketing and lifecycle engagement.

The role combines commercial performance management, team leadership, marketing technology governance and cross-channel integration to ensure marketing investment drives measurable revenue growth. You will establish clear marketing performance frameworks, improve attribution and reporting visibility, strengthen forecasting and planning processes, and ensure marketing channels operate cohesively to support both short-term performance and long-term growth.

The successful candidate will be a commercially minded marketing operations or growth leader who combines analytical rigour with strong leadership capability. They will be comfortable operating in a performance-driven environment, building structure in complex marketing ecosystems and working closely with senior leadership to translate marketing activity into measurable commercial outcomes. Experience should include managing multi-channel acquisition strategies, lifecycle marketing programmes and digital performance channels within a B2C environment.

On offer is a competitive salary up to £70k plus excellent benefits. This is a hybrid/remote role and at least one day in every two weeks will be spent at our client's head office in the West Midlands, so candidates should be comfortable with this.

• Own total marketing performance across UK and US markets.
• Identify optimisation opportunities and underperforming investment.
• Lead the operational delivery of marketing campaigns across acquisition, product marketing and lifecycle channels.
• Line manage two marketing managers, creating clear accountability for performance delivery across channels.
• Own the marketing campaign calendar and ensure coordinated delivery across all channels.
• Govern product portfolio launch intensity, ensuring marketing resource aligns to commercially viable, demand-led product strategy.
• Build a commercially focused, performance-driven marketing culture with strong operational discipline.
• Track and manage marketing investment across channels and markets.
• Oversee the operational performance and optimisation of key digital marketing channels.
• Oversee marketing attribution modelling across digital and call-centre sales channels.
• Govern marketing automation performance in partnership with the Engagement & Retention Manager.
• Strengthen feedback loops between Marketing and Sales/Call Centre leadership to improve lead quality and conversion.
• Collaborate with Product and Commercial teams to support margin and yield performance.
• Support UK and US growth initiatives while maintaining alignment between brand ambition and commercial performance.
• Work in partnership with the Marketing Director and Brand & Content Marketing Manager to ensure short-term performance optimisation decisions do not undermine long-term brand equity or positioning strategy.

• Significant experience in marketing operations, growth or performance leadership roles.
• Proven experience leading multi-channel marketing teams.
• Strong commercial understanding of acquisition and retention economics.
• Experience aligning digital marketing performance with sales or call‐centre conversion environments.
• Strong knowledge of CRM and marketing automation platforms.
• Experience managing paid media, digital performance channels and marketing reporting frameworks.
• Experience within travel, ecommerce or high‐consideration purchase environments desirable.