At a Glance
- Tasks: Create and execute engaging social media campaigns for a leading travel brand.
- Company: Join a top travel industry specialist based in Chester.
- Benefits: Competitive salary up to £37.5k, remote work options, and excellent perks.
- Other info: Dynamic role with opportunities for growth and collaboration with a passionate team.
- Why this job: Be at the forefront of social media trends and storytelling in the travel sector.
- Qualifications: 3+ years in social media, strong analytical skills, and creative content experience.
The predicted salary is between 45000 - 55000 £ per year.
We're looking for a highly creative, trend led Senior Social Media Executive to join our client, a leading travel industry specialist based in Chester. Working closely with the Head of Social, the successful candidate will work across our client's socials, planning and executing their growing social channels, taking ownership of content strategy via organic and paid channels through Meta and TikTok, whilst working closely with the wider social media team to promote commercial offers.
You'll have a strong understanding of content that performs, having a sharp eye for social trends, and the ability to turn brand messaging into engaging, platform native storytelling. The role is carried out in support of the overall marketing strategy and goals. This involves closely liaising with the communications and product managers to ensure content is social first and in keeping with their brand identity, along with KPIs for driving traffic to the website and increasing sales.
Previous experience in a Social Media role on socials, at a PR / Content / Media agency or brand is essential for the role, ideally along with a good understanding of the travel sector/travel industry experience. In return, our client can offer a competitive salary up to £37.5k plus excellent benefits. This is a Mon - Fri 9am - 5.30pm role with one day per week from home.
Role of Senior Social Media Executive:
- Work closely with the Head of Social to implement the social strategy
- Plan, build, schedule and approve social campaigns across multiple brands
- Design, build and optimise complex paid social campaigns across multiple brands and channels
- Take ownership of weekly/monthly performance reporting and ad-hoc business reports for paid activity
- Support the management of the monthly Social Media campaign calendar, ensuring activity aligns with trading priorities
- Ensure all communications follow brand tone of voice and guidelines
- Monitor and report on content performance, identifying optimisation opportunities
- Use reporting tools such as Google Analytics, Meta and TikTok platform analytics to analyse performance metrics and consumer behaviour
- Produce regular performance reports, comparing results against competitors and sharing insights with relevant stakeholders
- Oversee social styling, and creative social direction where needed
- Work with the Head of Brand on the Influencer campaigns across the business
- Test and iterate content formats based on previous learnings
- Build and help strategize a YouTube content plan for key performing brands across the group
Skills required for the role:
- Minimum of 3 years of experience in a Social Media role on socials, at a PR / Content / Media agency or brand
- Comfortable engaging with stakeholders at varying levels of seniority
- Good analytical understanding to organise and interpret data
- Proficient in Microsoft Office and basic understanding of Google Analytics as well as Hootsuite, Meta Business Suite, Meta Ad Centre and TikTok Business Suite
- Confident presenting and featuring in content where appropriate, acting as a credible and authentic face of the brand
- Experience in creating social media proposals across BAU and campaigns
- Strong organisational and project management skills
- Creative thinker with demonstrable examples of high performing content
- Understanding of core social media trends
- Strong eye for visual detail and styling
- Managerial experience
Senior Social Media Executive in Chester employer: Succeed Recruitment Solutions Limited
Succeed Recruitment Solutions Limited is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. With a focus on employee growth, you will have access to professional development opportunities while working in a hybrid model that promotes work-life balance. Join us in either London or Manchester, where you can make a meaningful impact in the thriving SME travel sector.
Contact Details:
Succeed Recruitment Solutions Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Executive in Chester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Succeed Recruitment Solutions Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Succeed Recruitment Solutions Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Succeed Recruitment Solutions Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Succeed Recruitment Solutions Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Media Executive in Chester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Succeed Recruitment Solutions Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Succeed Recruitment Solutions Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Succeed Recruitment Solutions Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Succeed Recruitment Solutions Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Succeed Recruitment Solutions Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Succeed Recruitment Solutions Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
