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- Tasks: Manage and optimise paid social media campaigns for diverse clients.
- Company: Join Substance Global, a vibrant digital marketing agency with a passion for creativity and collaboration.
- Benefits: Enjoy flexible working arrangements, a supportive team culture, and various people-centric initiatives.
- Why this job: Be part of a dynamic team that values innovation, diversity, and personal growth.
- Qualifications: Experience in paid social roles, excellent communication skills, and a knack for data analysis required.
- Other info: This is a 3-month hybrid contract role based in London.
This range is provided by Substance Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Role: Paid Social Media Manager
Department: Social
Reporting to: Paid Social Lead
Type:3 month Contract 15th August to 15th November 2025
Location: Hybrid (will need to be in the London office on a regular basis, 1-2 times a week)
Who we are:
Substance Global is a digital marketing agency specialising in a range of services across different media and industries. We are proud of our work and our people in equal measure and our passion for what we do and the culture we have developed is what drives us in everything we do. We are striving to be a more diverse company, making positive action to grow our network. We’re an agency where our independent spirit drives our people, passion and purpose.
Founded in 2003, we have grown to over 70 people in London, Los Angeles, Singapore and Buenos Aires. Our work is insights-driven and innovation-led and our strategies are made up of a blend of creativity and collaboration, tailor-made for each of our client’s brands.
At Substance we enjoy, appreciate and recognise that everyone we employ has different needs and circumstances. We welcome applicants at all stages of their career and life journeys, working with the individuals we employ to provide flexibility and tailored support. Our aim is to provide fewer barriers and achieve positive balance, whatever life may have, hold or throw at you.
What we offer:
We are a growing friendly and diverse team who work and have fun together.
Our core values are: Agile, Collaborative, Courageous, Creative, Honest, Passionate, People First and Responsible and these define what we believe and how we behave.
Our working arrangements are very flexible and we encourage our people to find a suitable work-life balance. We have a number of people centric initiatives and benefits in place and are always working to improve ways of supporting our people.
What we are looking for:
We have a great opportunity to join our growing social team as a Paid Social Media Manager. Working on paid social campaigns for a range of our clients, you will have responsibility in all aspects of paid campaign delivery.
What you will be doing:
Role core responsibilities:
- Making strategic spend recommendations and helping to develop paid strategy for our clients across all social platforms
- Creating effective targeting, promoting posts on platforms. Monitoring post performance and budgets in real time, making adjustments as needed to ensure that campaigns are meeting performance goals and reporting internally/directly to clients
- Owning the end-to-end management and deliverables of specified paid social campaigns from implementation to optimisation, ensuring it delivers to time, budget & quality standards
- Adopting a continual ‘test and learn’ approach to all paid social activities
- Collaborating across all our teams to identify opportunities where paid social can and should support wider marketing and commercial initiatives
- Create compelling ad copy and targeting strategies to reach the desired audience
- Stay up-to-date with the latest paid social media trends and best practices, and implement these in campaigns
- Collaborate with other teams, such as design and content, to create cohesive and effective campaigns
- Provide regular reports on campaign performance and ROI to stakeholders
- Work with cross-functional teams to ensure a cohesive approach to customer acquisition and retention across all digital channels
What you can bring to Substance:
- Is an excellent communicator, both verbally and in writing
- Has prior experience in a client facing paid social role including management of at least one person
- Has excellent attention to detail when setting up social ad campaigns across multiple platforms and territories
- Has a strong understanding of social advertising, including Google Ad Words, Facebook Ad Network (including Instagram), Twitter Ads etc. based on recent experience
- Is constantly on the lookout for new and upcoming social ad opportunities
- Is a champion of and proficient in using insights to aid targeting, social strategy and social creative
- Has an understanding of how to effectively use tracking techniques including tracking pixels Strong understanding of website analytics and conversion tracking
- Is able to build and maintain relationships with third parties, including clients and ad platform contacts
- Is able to summarise potentially complex social ad results or large data sets into digestible insights for clients
- Has great knowledge of excel; comfortable in producing complex reports and formulas
- Feels comfortable working within a fast-paced team environment, work to deadlines and has proficient problem solving skills
Ready to join Team Substance?
Please send your cover letter and CV to jobs@substanceglobal.com
Our recruitment process seeks to eliminate aspects of unconscious bias. For this reason, all CVs received will have names and other personal identifiable information removed, so that those reviewing applications will do so on the basis of skill sets and aptitude alone. Selected candidates will next be appraised – either by set tasks or interview(s), or both – based on scoring criteria against the role’s required competencies.
Please also let us know if you require any reasonable adjustments to the recruitment process.
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Paid Social Media Manager employer: Substance Global
Contact Detail:
Substance Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Manager
✨Tip Number 1
Familiarise yourself with Substance Global's core values: Agile, Collaborative, Courageous, Creative, Honest, Passionate, People First, and Responsible. Tailor your conversations and interactions to reflect these values, as they are integral to the company culture.
✨Tip Number 2
Stay updated on the latest trends in paid social media advertising. Being knowledgeable about current best practices and emerging platforms will not only impress during discussions but also demonstrate your commitment to continuous learning.
✨Tip Number 3
Prepare to discuss specific examples of successful paid social campaigns you've managed. Highlight your strategic thinking, problem-solving skills, and how you’ve used insights to optimise performance, as this aligns with the role's responsibilities.
✨Tip Number 4
Network with current or former employees of Substance Global on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the recruitment process.
We think you need these skills to ace Paid Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social media management. Focus on specific campaigns you've worked on, the platforms you've used, and any measurable results you've achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media marketing and how your skills align with Substance Global's values. Mention your understanding of their culture and how you can contribute to their diverse team.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application reflects your ability to convey complex ideas clearly. Use concise language and structure your documents well to demonstrate your writing skills.
Highlight Your Analytical Skills: Given the importance of data in this role, include examples of how you've used analytics to inform your social media strategies. Mention any tools or techniques you're familiar with, such as tracking pixels or website analytics.
How to prepare for a job interview at Substance Global
✨Know Your Platforms
Familiarise yourself with the various social media platforms and their advertising features. Be prepared to discuss how you would leverage each platform for different client campaigns, showcasing your understanding of their unique audiences and ad formats.
✨Showcase Your Analytical Skills
Be ready to talk about your experience with tracking techniques and analytics tools. Highlight specific examples where you've used data to optimise campaigns and improve ROI, as this is crucial for the role.
✨Demonstrate Collaboration
Since the role involves working with cross-functional teams, prepare examples of how you've successfully collaborated with designers, content creators, or other departments in past roles. This will show your ability to work within a team environment.
✨Stay Current with Trends
Research the latest trends in paid social media advertising. Be ready to discuss recent changes in algorithms or new features on platforms like Facebook and Instagram, and how you would apply these insights to your strategies.
