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For Companies At a Glance
- Tasks: Drive sales performance and develop strong dealer relationships across the Southern Region.
- Company: Join Subaru (UK) Ltd, a leader in the automotive industry with a collaborative culture.
- Benefits: Enjoy 25 days holiday, a company car scheme, private healthcare, and a competitive salary.
- Why this job: Make a real impact by leading dealer development and enhancing customer experiences.
- Qualifications: Experience in the automotive sector with strong commercial acumen and communication skills.
- Other info: Be part of a high-performing team focused on continuous improvement and shared success.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking an experienced, commercially focused Regional Sales & Development Manager to drive performance and growth across Subaru’s Southern Region dealer network. This role carries full responsibility for regional sales results, dealer development, and long-term network success. Acting as both a strategic leader and trusted partner to franchised retailers, you will combine commercial leadership, performance management, coaching, and relationship development to deliver sustainable growth.
You will operate with an “MD mindset” for your region — leveraging market insight, creativity, and sound commercial judgement to maximise opportunities, strengthen partnerships, and champion the Subaru brand. At the heart of the role is a clear objective: building a high-performing, profitable, and customer-focused dealer network that is Better Where It Matters.
There may also be the requirement to support the introduction and ongoing development of additional new and existing brands within the IM Group portfolio, as required.
What Success Looks Like
Success in this role means contributing directly to Subaru’s wider business priorities, including:
- Employee satisfaction
- Dealer partner satisfaction
- Outstanding customer experience
- Network growth and optimisation
- Strong commercial performance and profitability
Key Responsibilities
Regional Sales & Network Performance
- Drive and deliver vehicle sales performance across the regional dealer network
- Monitor performance against wholesale and registration targets, identifying risks and opportunities
- Establish clear, measurable objectives and actively manage dealer performance
- Ensure sales leads and opportunities are handled to the highest standard
- Develop and implement action plans to optimise regional results
Dealer Development & Franchising
- Build strong, credible, and long-term relationships with dealer principals and senior stakeholders
- Support, coach, and challenge retailers to improve performance and operational effectiveness
- Identify underperformance and implement structured improvement strategies
- Lead dealer appointments and network development initiatives within the region
- Act as the primary contact for franchise-related operational matters
Customer Experience & Brand Representation
- Support retailers in delivering exceptional customer experience and brand standards
- Oversee and assist with the resolution of customer satisfaction concerns where required
- Ensure compliance with Subaru sales, marketing, and customer journey expectations
- Act as a visible and authentic ambassador of Subaru values
Collaboration & Engagement
- Conduct regular business reviews and performance meetings with retailer partners
- Drive alignment and execution of national sales and marketing initiatives
- Support regional and national events, launches, and brand activities
- Work cross-functionally with Sales, Marketing, Aftersales, and Parts teams
Skills, Experience & Knowledge
Essential
- Proven experience within the automotive sector, ideally in a regional, field-based, or dealer-facing role
- Strong commercial acumen and confidence interpreting sales performance data
- Excellent communication, negotiation, and stakeholder management skills
- Ability to influence senior decision-makers with credibility and professionalism
- Proficiency with CRM systems, Microsoft Office, and digital sales tools
- Confidence operating within digital and social channels in a business context
Desirable
- Experience in dealer network development or franchising
- Exposure to customer experience, CSI, or retailer performance management
Personal Attributes
- Self-motivated, resilient, and highly organised
- Commercially curious with a proactive, solutions-driven mindset
- Comfortable working autonomously while contributing positively to team culture
- Confident managing competing priorities and operating under pressure
- Professional, credible, and relationship-oriented
Travel
- Regular regional travel required
- Occasional UK and international travel may be necessary
Working at Subaru (UK) Ltd
You will join a collaborative, high-performing team committed to shared success, strong partnerships, and continuous improvement. Our culture is built around accountability, mutual support, and being Better Where It Matters — for our customers, retailers, and colleagues.
Regional Sales & Development Manager in Liverpool employer: Subaru UK
Contact Detail:
Subaru UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales & Development Manager in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Subaru’s values and recent developments. Show that you’re not just another candidate; demonstrate your passion for the brand and how you can contribute to their success. Tailor your answers to reflect their goals and culture.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Regional Sales & Development Manager. Highlight your commercial acumen and ability to drive performance, making it clear why you’re the perfect fit for the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining Subaru and being part of our collaborative culture.
We think you need these skills to ace Regional Sales & Development Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Sales & Development Manager role. Highlight your experience in the automotive sector and any relevant achievements that showcase your commercial acumen and stakeholder management skills.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Subaru. Use it to express your passion for the brand and how your skills align with our goals. Don’t forget to mention your experience in dealer development and customer experience!
Showcase Your Achievements: When detailing your work history, focus on quantifiable achievements. Whether it's sales targets you've smashed or successful dealer partnerships you've built, we want to see how you've driven performance and growth in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Subaru!
How to prepare for a job interview at Subaru UK
✨Know Your Numbers
As a Regional Sales & Development Manager, you'll need to demonstrate your understanding of sales performance data. Brush up on key metrics and be ready to discuss how you've used data to drive results in previous roles. This shows you’re not just a people person but also a numbers whiz!
✨Showcase Your Relationship Skills
This role is all about building strong relationships with dealer principals and stakeholders. Prepare examples of how you've successfully developed partnerships in the past. Highlight your communication and negotiation skills, as these will be crucial in influencing senior decision-makers.
✨Demonstrate Your Commercial Acumen
Be prepared to discuss your approach to identifying risks and opportunities within a dealer network. Think of specific strategies you've implemented to optimise performance and growth. This will show that you have the 'MD mindset' Subaru is looking for.
✨Emphasise Customer Experience
Since customer satisfaction is key, come armed with examples of how you've improved customer experiences in previous roles. Discuss any initiatives you've led that enhanced brand standards or resolved customer concerns, showcasing your commitment to delivering exceptional service.