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- Tasks: Manage and grow YouTube channels, ensuring high engagement and audience reach.
- Company: Join STV, Scotland's leading content powerhouse with a vibrant media presence.
- Benefits: Competitive salary, hybrid work options, and opportunities for professional growth.
- Why this job: Be part of an exciting team shaping the future of digital content in Scotland.
- Qualifications: Experience in YouTube management and strong editorial judgement required.
- Other info: Dynamic environment with a focus on creativity and collaboration.
The predicted salary is between 27000 - 35000 £ per year.
Location: Glasgow/Hybrid
Salary range: £27k - £35k (depending on relevant skills, knowledge and experience)
ABOUT US
STV’s exciting vision is to become Scotland’s leading platform for audiences and advertisers and a global content powerhouse. On-air, STV reaches more than two in three Scottish adults every month through its TV channel - the largest commercial channel in Scotland - and streaming service, STV Player, which is also available across the rest of the UK. In 2025, STV expanded its audience even further by introducing an audio division, with STV Radio - a major new Scotland-focused commercial radio station – which launched in early 2026. From bases across the UK, STV’s content production arm, STV Studios, creates world-class entertainment for UK and international networks and streamers, including Apple TV+ drama Criminal Record, global phenomenon LEGO Masters and BBC police drama Blue Lights.
THE ROLE
We currently have an exciting opportunity for experienced YouTube Channel Managers (x2) to help grow and manage a portfolio of existing and newly launched YouTube channels aligned to STV’s content strategy. The role is responsible for maximising audience reach and engagement and revenue opportunities generated by STV’s content on YouTube. The successful candidate will demonstrate strong editorial judgement coupled with proven experience in data-led optimisation, ensuring video content consistently performs at its highest potential. You will work closely with producers, editors, and digital teams across STV, STV Radio and STV Studios to package content effectively, grow audiences, and build engaged communities around channels.
KEY RESPONSIBILITIES
- Manage day-to-day operations across multiple YouTube channels.
- Upload, schedule, and publish content across STV’s YouTube portfolio of channels.
- Maintain high editorial standards and ensure brand consistency.
YouTube Channel Manager employer: STV Group plc
Contact Detail:
STV Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land YouTube Channel Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best YouTube projects. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings. Reach out to STV directly through our website and express your interest in working with us. We love hearing from passionate candidates!
✨Tip Number 4
Stay updated on trends! Keep an eye on what's hot in the YouTube world. Being knowledgeable about current trends shows you're serious about the role and ready to make an impact.
We think you need these skills to ace YouTube Channel Manager
Some tips for your application 🫡
Show Your Passion for YouTube: When you're writing your application, let us see your enthusiasm for YouTube! Share any personal projects or channels you've managed, and highlight what excites you about the platform. We love candidates who are genuinely passionate about content creation.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Use keywords from the job description and demonstrate how your skills align with what we're looking for. This shows us that you’ve done your homework and are serious about joining our team.
Highlight Data-Driven Successes: Since we’re all about maximising audience reach, don’t forget to mention any data-led successes in your application. Whether it’s increasing views, engagement, or revenue, we want to know how you’ve used analytics to drive results in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at STV Group plc
✨Know Your YouTube Inside Out
Before the interview, dive deep into STV's YouTube channels. Familiarise yourself with their content style, audience engagement strategies, and recent uploads. This will not only show your genuine interest but also help you discuss how you can contribute to their growth.
✨Showcase Your Data Skills
Since the role requires data-led optimisation, be prepared to discuss specific metrics you've used in previous roles. Bring examples of how you've analysed performance data to improve video content and audience engagement. Numbers speak volumes!
✨Demonstrate Your Editorial Judgement
Think about past experiences where your editorial decisions made a significant impact. Be ready to share these stories during the interview, highlighting your ability to maintain high standards and brand consistency across various platforms.
✨Collaborative Spirit is Key
This role involves working closely with various teams. Prepare to discuss how you've successfully collaborated with producers, editors, or digital teams in the past. Share examples that showcase your teamwork skills and how you can contribute to building engaged communities around channels.