Sponsorship & Promotions Manager

2 days ago Be among the first 25 applicants

STV Group plc is Scotland’s home of news, entertainment and drama, providing audiences with top-quality programming on air, online and on demand.

STV’s broadcast channel reaches 3 million viewers each month, with a packed schedule across the day. STV’s fast-growing streaming service, STV Player, offersviewers across the UK home-grown and international drama box sets and a vast array of factual entertainment series.Production company STV Studios – one of the UK’s leading content businesses – has an impressive track-record of success across a wide range of broadcasters and streamers, with productionsincluding award-winning police drama, Blue Lights, for BBC One; crime thriller, Criminal Record,for Apple TV+; quiz format Bridge of Lies for BBC One; and much-loved returning series Celebrity Catchphrase (ITV1 and STV) and Antiques Road Trip(BBC One).

STV Commercial is proud to be part of the business community in Scotland and is committed to helping our clients grow through the powerful reach of STV and STV Player.We are focused on driving the Scottish economy through advertising and marketing solutions that deliver effective campaigns, return on investment and enable brands to realise their growth ambitions.

THE ROLE

This is a rare and unique opportunity to be part of the launch of Scotland’s newest radio station, as STV expands into audio to offer advertisers a unique multi-platform commercial package across Scotland.The Sponsorship & Promotions Manager will play a key role in building commercial partnerships; driving revenue; developing creative campaigns and implementing activity that delivers results for clients across Scotland.

This new role combines a strategic sales focus with creative thinking and precision delivery skills.It is ideal for an experienced sponsorship and promotions professional who is passionate about, and experienced in, radio sales, delivering stand out campaigns for clients.

KEY RESPONSIBILITIES

• Deliver the sales and implementation of sponsorship and promotional campaigns from concept to full execution.
• Design and develop compelling sponsorship packages and on-air promotions in collaboration with sales, partnerships, programming, marketing and creative teams to integrate seamlessly and with maximum effectiveness across on-air, online and event opportunities as relevant.
• Manage all timelines, production, talent coordination, legal compliance, and post-campaign reporting.
• Plan and manage promotional events, including the likes of station appearances and client activations, coordinating all logistics.
• Drive revenue across all sponsorship and promotions.
• Identify, pitch and secure commercial partnerships with new and existing advertisers.Working closely with the sales and partnerships teams to identify opportunities for existing clients ensuring that campaign objectives are met and exceeded.
• Manage multiple sponsorship deals, promotional campaigns, deadlines, analysis and budgets simultaneously.
• Develop and manage competitions and giveaways that will appeal to listeners; co-ordinate the entire process from concept development to prize fulfilment and ensure smooth execution and maximum audience engagement.
• Build and maintain long-term relationships with clients as a trusted brand ambassador for STV.
• Assist in any other aspect of the work of the Company as reasonably required.

SKILLS & EXPERIENCE

• Demonstrable depth of experience of developing, executing, and optimising sponsorship and promotions in a radio environment is essential.
• In depth understanding of Sponsorship & Promotions trading in the Scottish radio market.
• Experience of achieving and exceeding revenue targets.
• Proven track record of understanding client needs and building creative and innovative campaigns that deliver results and excite audiences.
• Strong communication and interpersonal skills and the ability to negotiate at all levels.
• Skilled at preparing, and pitching, compelling sales presentations and proposals.
• Excellent project management skills with strengths in multi-tasking and delivering to meet deadlines.
• Experienced in planning and executing radio promotional campaigns and events.
• A solid understanding of digital and social channels that compliment partnerships.
• Strong interpersonal skills to build trust and long-term partnerships with clients.
• Creative thinking and the ability to continuously innovate.

JOIN US

If you have a demonstrable track record of delivery in a related role, we would love to hear from you.

To apply please send a covering letter and full CV to hr@stv.tv .Due to the high volume of applications anticipated for this position, only those candidates shortlisted for interview will receive further contact.

Closing date: Wednesday 6 August 2025

STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role.

Please let us know if you have any access requirements to support your application by emailing hr@stv.tv.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Broadcast Media Production and Distribution

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