Social Media Executive

Social Media Executive

Paisley Full-Time 28800 - 43200 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Create and edit engaging content for social media platforms like TikTok and Instagram.
  • Company: Join STV Group, Scotland’s leading source of news and entertainment with millions of viewers monthly.
  • Benefits: Enjoy 25 days leave, healthcare cash plans, and flexible benefits including gym discounts.
  • Why this job: Be part of a creative team that values innovation and storytelling in a fast-paced environment.
  • Qualifications: Experience with social media, video editing, and a passion for creative storytelling is essential.
  • Other info: STV promotes diversity and inclusion, welcoming applications from all backgrounds.

The predicted salary is between 28800 - 43200 £ per year.

Location: Glasgow/Hybrid

CLOSING DATE: Friday 13 June

ABOUT US

STV Group plc is Scotland’s home of news, entertainment and drama, providing audiences with top-quality programming on air, online and on demand. STV’s broadcast channel reaches 3 million viewers each month, with a packed schedule across the day. STV’s fast-growing streaming service, STV Player, offers viewers across the UK home-grown and international drama box sets and a vast array of factual entertainment series. Production company STV Studios has an impressive track record of success across a wide range of broadcasters and streamers.

THE ROLE

We currently have an exciting opportunity for a Social Media Executive to join our Marketing and Social Media team. The successful candidate must have demonstrable experience in a range of social media platforms and a passion for telling stories in creative and engaging ways. The Social Media Executive will have a keen eye for audience and content trends and play a lead role in creating and producing content that performs effectively on social platforms.

KEY RESPONSIBILITIES

  • Creating, producing and editing a variety of assets, suitable for distribution on platforms such as Facebook, Twitter, Instagram, TikTok and YouTube.
  • Generate ideas on how to promote STV content across multiple platforms.
  • Write copy/video descriptions and publish across platforms.
  • Using metrics to optimise output and improve performance.
  • Support all functions of the social media team.
  • Work collaboratively with other STV teams and external stakeholders as required.
  • Assist in any other aspect of the work of the Company as reasonably required.
  • Flexibility to travel when required.

SKILLS AND EXPERIENCE

  • Detailed knowledge and understanding of social platforms and what it takes to make content succeed on each.
  • A passion and aptitude for creative and innovative storytelling with a gift for connecting with people.
  • Demonstrable editing skills on leading video editing software systems.
  • Experience in using the full suite of Adobe products.
  • Proven experience in using video and audio recording equipment.
  • Ability to make sound editorial judgements quickly whilst working under pressure and adapt responsively to a changing agenda.
  • An eye for detail and a spirit of experimentation.
  • A confident team player in a fast-moving creative environment.
  • Excellent communication and interpersonal skills to work collaboratively and develop effective relationships with internal and external stakeholders.

BENEFITS

There are plenty of reasons why it’s great to work at STV, here are just a few of the perks for you:

  • 25 days leave and 9 public holidays per annum, with the option to buy more through our Holiday Extras scheme, and an extra day’s holiday on your birthday.
  • Healthcare cash plan providing Company contributions towards dental, optical, wellbeing or other healthcare costs.
  • Cycle to work scheme.
  • Season ticket travel loan.
  • Access to occupational health service.
  • Flexible benefits portal providing a range of retail and gym discounts.

JOIN US

If you have a demonstrable track record of delivery in a related role, we would love to hear from you. To apply, please send a CV and covering letter to hr@stv.tv by 13 June 2025.

STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role. Please let us know if you have any access requirements to support your application by emailing hr@stv.tv.

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Contact Detail:

STV Group plc Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Social Media Executive

✨Tip Number 1

Familiarise yourself with STV's content and social media presence. Engage with their posts, share your thoughts, and demonstrate your understanding of their brand voice. This will show your genuine interest in the company and its audience.

✨Tip Number 2

Stay updated on the latest trends in social media and content creation. Follow industry leaders and participate in relevant discussions online. This knowledge will help you bring fresh ideas to the table during interviews.

✨Tip Number 3

Prepare a portfolio showcasing your best social media campaigns or content pieces. Highlight your editing skills and creativity, as well as any metrics that demonstrate the success of your work. This tangible evidence can set you apart from other candidates.

✨Tip Number 4

Network with current or former employees of STV Group. Reach out on platforms like LinkedIn to gain insights about the company culture and the role. Personal connections can often provide valuable information and even referrals.

We think you need these skills to ace Social Media Executive

Social Media Management
Content Creation
Video Editing Skills
Adobe Creative Suite
Copywriting
Audience Engagement
Trend Analysis
Performance Metrics Analysis
Interpersonal Skills
Team Collaboration
Creative Storytelling
Adaptability
Attention to Detail
Time Management

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly read the job description for the Social Media Executive position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.

Craft a Compelling Cover Letter: In your cover letter, highlight your experience with social media platforms and your passion for storytelling. Use specific examples of past work that demonstrate your ability to create engaging content and connect with audiences.

Showcase Your Skills: When updating your CV, ensure it reflects your detailed knowledge of social media platforms and any relevant editing skills. Mention your experience with Adobe products and video/audio recording equipment, as these are crucial for the role.

Tailor Your Application: Make sure to customise your CV and cover letter for this specific role at STV Group. Use keywords from the job description to show that you meet their requirements and understand their needs.

How to prepare for a job interview at STV Group plc

✨Showcase Your Social Media Savvy

Make sure to highlight your experience with various social media platforms. Be prepared to discuss specific campaigns you've worked on and how you tailored content for each platform to engage audiences effectively.

✨Demonstrate Your Creative Storytelling Skills

Since the role requires a passion for storytelling, come prepared with examples of how you've creatively engaged audiences in the past. Share any unique ideas or projects that showcase your ability to connect with people through content.

✨Know Your Metrics

Familiarise yourself with key performance indicators (KPIs) relevant to social media. Be ready to discuss how you've used metrics to optimise content and improve performance in previous roles.

✨Be a Team Player

Collaboration is key in this role, so be prepared to talk about your experience working with different teams. Highlight instances where you've successfully collaborated with others to achieve a common goal, especially in a fast-paced environment.

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