YouTube Channel Growth Lead (Editorial & SEO) in Glasgow

Salary range: £27k - £35k (depending on relevant skills, knowledge and experience)

ABOUT US

STV’s exciting vision is to become Scotland’s leading platform for audiences and advertisers and a global content powerhouse. On-air, STV reaches more than two in three Scottish adults every month through its TV channel - the largest commercial channel in Scotland - and streaming service, STV Player, which is also available across the rest of the UK. In 2025, STV expanded its audience even further by introducing an audio division, with STV Radio - a major new Scotland-focused commercial radio station – which launched in early 2026. From bases across the UK, STV’s content production arm, STV Studios, creates world-class entertainment for UK and international networks and streamers, including Apple TV+ drama Criminal Record, global phenomenon LEGO Masters and BBC police drama Blue Lights.

THE ROLE

We currently have an exciting opportunity for experienced YouTube Channel Managers (x2) to help grow and manage a portfolio of existing and newly launched YouTube channels aligned to STV’s content strategy. The role is responsible for maximising audience reach and engagement and revenue opportunities generated by STV’s content on YouTube. The successful candidate will demonstrate strong editorial judgement coupled with proven experience in data-led optimisation, ensuring video content consistently performs at its highest potential. You will work closely with producers, editors, and digital teams across STV, STV Radio and STV Studios to package content effectively, grow audiences, and build engaged communities around channels.

KEY RESPONSIBILITIES

• Manage day-to-day operations across multiple YouTube channels.
• Upload, schedule, and publish content across STV’s YouTube portfolio of channels.
• Maintain high editorial standards and ensure brand consistency.
• Source content in line with channels strategy and in consideration of rights availability.
• Edit YouTube videos and clips to maximise retention and performance.
• Create and optimise titles, descriptions, thumbnails, end screens, and playlists.
• Apply best practice packaging strategies to improve click-through rates and watch time.

YouTube Growth & SEO

• Implement YouTube SEO best practices to drive discoverability and audience growth.
• Conduct keyword research and optimise metadata for search and recommendation performance.
• Support channel growth through strategic publishing and content planning.
• Analyse channel and video performance using YouTube Studio and analytics tools, take appropriate actions based on findings.
• Identify trends, insights, and opportunities for optimisation, see through to their execution and measurement.
• Contribute learnings to ongoing channel strategy and editorial planning.

Community Management

• Monitor comments and audience engagement, address as required.
• Foster positive fan interaction and build engaged communities around STV content.
• Identify audience trends and feedback to inform content development.

SKILLS AND EXPERIENCE

• Proven experience managing YouTube channels for brands, publishers, or broadcasters.
• Demonstrable advanced editing skills on leading video editing software systems and basic motion graphics skills.
• Solid understanding of YouTube Studio and channel analytics.
• Knowledge of YouTube SEO and audience growth strategies.
• Experience packaging content for YouTube (thumbnails, titles, optimisation).
• Strong attention to detail and editorial judgement.
• Experience working with YouTube CMS.
• Content ID experience and knowledge of rights management workflows.
• Experience working with archive or broadcast content.
• Familiarity with social video trends and digital-first storytelling.

Personal Attributes

• Highly organised and ability to manage multiple channels and deadlines.
• Curious and data-driven, with a strong interest in audience behaviour.
• Collaborative, able to work across editorial, production, and commercial teams.
• Confident in communicating findings and results, positive or not, to inform decision making.
• Passionate about digital media and the evolving creator economy, with a keen interest in learning by experimenting, doing and measuring.

JOIN US

If you have a demonstrable track record of delivery in a related role, we would love to hear from you. To apply, please send a CV and covering letter to hr@stv.tv by Wednesday 8 April. Early applications are encouraged. Please note due to the anticipated high volume of applications, only shortlisted applicants will be contacted.

STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role.