At a Glance
- Tasks: Analyse audience data and trends to provide insights for STV's media platforms.
- Company: Join STV, Scotland's leading media platform with a vibrant culture.
- Benefits: Enjoy 25 days leave, healthcare contributions, and flexible benefits.
- Other info: Opportunities for growth and learning in a supportive environment.
- Why this job: Be part of a dynamic team shaping the future of media in Scotland.
- Qualifications: Strong analytical skills and a passion for media research are essential.
The predicted salary is between 30000 - 42000 £ per year.
We are looking for a Research Executive to join STV's Audience Insights team in Glasgow. If you're curious, analytical, and keen to understand how Scottish audiences consume media, then this could be the job for you.
STV's exciting vision is to become Scotland's leading platform for audiences and advertisers and a global content powerhouse. On-air, STV reaches more than 70% of Scottish adults every month through its TV channel and streaming service, STV Player. STV has expanded its audience further by introducing an audio division, with STV Radio, a major new Scotland-focused commercial radio station.
Based in STV's Pacific Quay office in Glasgow, the Audience Insights team provides insights for various teams across the company, including Commercial, News, Marketing, STV Radio, STV Player, PR, and our Studios division. The team analyses viewing and listening trends and works closely with ScotPulse to create online surveys that gain a deeper understanding of consumer opinions.
THE ROLE
Reporting to the Insights Manager, the Research Executive will provide the company with insights around STV's audience across TV, online, and radio. Responsibilities include:
- Analysing TV viewing figures using Barb data.
- Interrogation of RAJAR data to support the performance and growth of STV Radio.
- Keeping up to date with the latest viewing and listening trends.
- Ensuring monthly reports are delivered on time and to a high standard.
- Supporting STV's Commercial team with information for advertising campaigns.
- Assisting in demonstrating how viewers consume content across platforms.
- Providing viewing figures and performance tracking for STV Studios' productions.
- Working alongside ScotPulse to create online surveys, analyse results, and present findings.
- Assisting in any other aspects of work as reasonably required.
SKILLS AND EXPERIENCE
- Analytically minded with strong numerical skills.
- Attention to detail and ability to work with accuracy.
- Strong written and verbal communication skills.
- Ability to interpret results and create insight-driven reports.
- Commercially minded with a passion for media, research, and advertising.
- Strong presentation skills.
- Pro-active approach to learning new skills.
- Strong IT skills, particularly in Excel and Office 365 suite.
- Demonstrable work experience in a research-related role.
- Experience using survey tools is advantageous.
- Knowledge of Barb and/or RAJAR is beneficial.
- Working knowledge of business intelligence tools such as Tableau is useful.
BENEFITS
There are plenty of reasons why it's great to work at STV, here are just a few of the perks:
- 25 days leave and 9 public holidays per annum.
- Healthcare cash plan providing contributions towards healthcare costs.
- Cycle to work scheme.
- Season ticket travel loan.
- Access to occupational health service.
- Flexible benefits portal providing a range of discounts.
JOIN US
If you have a demonstrable track record of delivery in a related role, we would love to hear from you. To apply, please send a CV and covering letter by 6 March 2026.
STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity, and inclusion. We encourage applications from candidates underrepresented in our industry.
Research Executive in Glasgow employer: STV Group plc
STV is an exceptional employer, offering a vibrant work culture that fosters curiosity and analytical thinking within the dynamic media landscape of Glasgow. With generous benefits such as 25 days of leave, a healthcare cash plan, and opportunities for professional growth, employees are empowered to thrive while contributing to Scotland's leading platform for audiences and advertisers. Join us at STV, where your insights will shape the future of media consumption in Scotland.
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