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- Tasks: Analyse audience data and trends to provide insights for STV's media platforms.
- Company: Join STV, Scotland's leading media platform with a vibrant culture.
- Benefits: Enjoy 25 days leave, healthcare contributions, and flexible benefits.
- Other info: Opportunities for growth and learning in a supportive environment.
- Why this job: Be part of a dynamic team shaping the future of media in Scotland.
- Qualifications: Strong analytical skills and a passion for media research are essential.
The predicted salary is between 30000 - 42000 £ per year.
We are looking for a Research Executive to join STV's Audience Insights team in Glasgow. If you're curious, analytical, and keen to understand how Scottish audiences consume media, then this could be the job for you.
STV's exciting vision is to become Scotland's leading platform for audiences and advertisers and a global content powerhouse. On-air, STV reaches more than 70% of Scottish adults every month through its TV channel and streaming service, STV Player. STV has expanded its audience further by introducing an audio division, with STV Radio, a major new Scotland-focused commercial radio station.
Based in STV's Pacific Quay office in Glasgow, the Audience Insights team provides insights for various teams across the company, including Commercial, News, Marketing, STV Radio, STV Player, PR, and our Studios division. The team analyses viewing and listening trends and works closely with ScotPulse to create online surveys that gain a deeper understanding of consumer opinions.
THE ROLE
Reporting to the Insights Manager, the Research Executive will provide the company with insights around STV's audience across TV, online, and radio. Responsibilities include:
- Analysing TV viewing figures using Barb data.
- Interrogation of RAJAR data to support the performance and growth of STV Radio.
- Keeping up to date with the latest viewing and listening trends.
- Ensuring monthly reports are delivered on time and to a high standard.
- Supporting STV's Commercial team with information for advertising campaigns.
- Assisting in demonstrating how viewers consume content across platforms.
- Providing viewing figures and performance tracking for STV Studios' productions.
- Working alongside ScotPulse to create online surveys, analyse results, and present findings.
- Assisting in any other aspects of work as reasonably required.
SKILLS AND EXPERIENCE
- Analytically minded with strong numerical skills.
- Attention to detail and ability to work with accuracy.
- Strong written and verbal communication skills.
- Ability to interpret results and create insight-driven reports.
- Commercially minded with a passion for media, research, and advertising.
- Strong presentation skills.
- Pro-active approach to learning new skills.
- Strong IT skills, particularly in Excel and Office 365 suite.
- Demonstrable work experience in a research-related role.
- Experience using survey tools is advantageous.
- Knowledge of Barb and/or RAJAR is beneficial.
- Working knowledge of business intelligence tools such as Tableau is useful.
BENEFITS
There are plenty of reasons why it's great to work at STV, here are just a few of the perks:
- 25 days leave and 9 public holidays per annum.
- Healthcare cash plan providing contributions towards healthcare costs.
- Cycle to work scheme.
- Season ticket travel loan.
- Access to occupational health service.
- Flexible benefits portal providing a range of discounts.
JOIN US
If you have a demonstrable track record of delivery in a related role, we would love to hear from you. To apply, please send a CV and covering letter by 6 March 2026.
STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity, and inclusion. We encourage applications from candidates underrepresented in our industry.
Research Executive in Glasgow employer: STV Group plc
Contact Detail:
STV Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Executive in Glasgow
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at STV or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into STV's content and audience insights. Show us you know your stuff and can discuss trends confidently. It’ll make you stand out as a candidate who’s genuinely interested.
✨Tip Number 3
Practice your presentation skills! As a Research Executive, you'll need to communicate complex data simply. Grab a friend and present your findings on a topic you're passionate about – it’ll boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Research Executive in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Research Executive role. Highlight any analytical work or media-related projects you've been involved in, as this will show us you're a great fit for our Audience Insights team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your curiosity about Scottish audiences and your passion for media research. Let us know why you want to join STV and how you can contribute to our exciting vision.
Show Off Your Analytical Skills: Since the role involves analysing viewing figures and trends, be sure to mention any relevant experience with data analysis tools or techniques. If you've worked with Barb or RAJAR data before, definitely include that!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at STV Group plc
✨Know Your Numbers
As a Research Executive, you'll be dealing with data like Barb and RAJAR. Brush up on these metrics before your interview. Familiarise yourself with how to interpret viewing figures and audience trends, as this will show your analytical skills and readiness for the role.
✨Showcase Your Communication Skills
You'll need to explain complex information simply, so practice articulating your thoughts clearly. Prepare examples of how you've communicated insights in previous roles, especially to stakeholders who may not have a research background.
✨Be Curious About STV
Demonstrate your interest in STV's content and audience. Research their recent projects and understand their audience demographics. This will help you ask insightful questions during the interview and show that you're genuinely interested in contributing to their vision.
✨Prepare Engaging Presentations
Since strong presentation skills are key for this role, consider preparing a mini-presentation on a relevant topic. This could be an analysis of a recent media trend or audience behaviour. It’ll not only showcase your skills but also give you confidence during the interview.