Digital Marketing Executive (12 month fixed term contract) in Glasgow

STV’s exciting vision is to become Scotland’s leading platform for audiences and advertisers and a global content powerhouse. On-air, STV reaches more than two in three Scottish adults every month through its TV channel - the largest commercial channel in Scotland - and streaming service, STV Player, which is also available across the rest of the UK. In 2025, STV expanded its audience even further by introducing an audio division, with STV Radio - a major new Scotland-focused commercial radio station – which launched in early 2026. From bases across the UK, STV’s content production arm, STV Studios, creates world-class entertainment for UK and international networks and streamers.

THE ROLE

We currently have an exciting opportunity for a Digital Marketing Executive to join STV’s marketing team on a 12 month fixed term contract to cover a period of maternity leave. This role will primarily cover the successful management of paid digital campaigns across social media and search platforms, getting the STV brand in front of more people and driving new and existing audiences to our platforms.

KEY RESPONSIBILITIES:

• Paid campaign management: Drive customer acquisition and retention by planning, creating and managing paid digital campaigns for Meta platforms, Google and YouTube Ads and TikTok Ads primarily, across awareness, engagement and conversion cycles. Manage ad-hoc and smaller campaigns on other platforms. Conduct experiments to uncover new insights and help make data led decisions.
• Performance analysis: Regularly analyse performance; monitor, optimise, report and make data-driven decisions on campaign effectiveness. Regularly report on campaign performance and provide detail to be included in wider marketing reports and plans. Ensure budgets are efficiently used and allocated, delivering maximum ROI.
• Collaboration: Work with the Engagement Team to tie together targeting and cross promotion as well as utilising CRM system to retarget. Advise the Creative Team on assets required and approaches to paid assets for content campaigns. Work with wider marketing team to implement cohesive campaigns, develop new ideas and approaches and be the expert paid digital voice to input into the wider planning. Work with the wider Digital and Audience teams to take advantage of and implement new features. Assist in any other aspect of the work of the Company as reasonably required.

SKILLS AND EXPERIENCE:

• Demonstrable related experience of managing paid digital campaigns across social and search platforms (PPC, paid social and display) is essential.
• Proficiency in Meta Ads Manager, YouTube Ads, TikTok Ads and Google Ads.
• Demonstrable experience and understanding of digital marketing principles and techniques.
• Detailed understanding of IOS and Android platforms.
• Data driven with strong analytical skills and the ability to interpret data and optimise performance with demonstrable experience working with digital and social analytics platforms and other relevant reporting tools.
• Excellent communication and collaboration skills for working with a range of stakeholders.
• A positive, proactive, detail-oriented approach with a passion for digital marketing.
• Strong writing skills.
• Excellent IT skills, including proficiency in all MS Office applications.
• Self-motivated with the ability to work on own initiative and as part of a team.

If you have a demonstrable track record of delivery in a related role, we would love to hear from you. To apply, please send a CV and covering letter to hr@stv.tv by Wednesday 11 February 2026. Early applications are encouraged.

Please note that due to the anticipated high volume of applications, only shortlisted applicants will be contacted. STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role. Please let us know if you have any access requirements to support your application by emailing hr@stv.tv.