At a Glance
- Tasks: Engage with local businesses to drive advertising revenue and support their marketing efforts.
- Company: STV Group plc, Scotland’s leading platform for news and entertainment.
- Benefits: Competitive salary, hybrid work options, and a vibrant company culture.
- Other info: Equal opportunities employer committed to diversity and inclusion.
- Why this job: Join a dynamic team making a real impact in the Scottish market.
- Qualifications: Field sales experience and strong relationship-building skills required.
The predicted salary is between 32000 - 35000 £ per year.
- Business Activation Executive, STV Commercial
- Salary range : £32,000 - £35,000 (dependent on experience)
ABOUT US
STV Group plc is Scotland’s home of news, entertainment and drama, providing audiences with top-quality programming on air, online and on demand.
STV is Scotland’s leading platform for audiences and advertisers and a global content powerhouse.
On‑air, STV reaches more than 70% of Scottish adults every month through its TV channel – the largest commercial channel in Scotland – and streaming service, STV Player, which is also available across the rest of the UK.
STV has expanded its audience even further by introducing an audio division, with STV Radio – a major new Scotland‑focused commercial radio station – which launched at the start of 2026.
From bases across the UK, STV’s content production arm, STV Studios, creates world‑class entertainment for UK and international networks and streamers, including Apple TV+ drama Criminal Record, BBC police drama Blue Lights and Sky’s Amadeus, as well as entertainment formats like Catchphrase and Bridge of Lies.
STV Commercial is proud to be part of the business community in Scotland and is committed to helping our clients grow through the powerful reach of STV, STV Player and STV Radio.
We are focused on driving the Scottish economy through advertising and marketing solutions that deliver effective campaigns, return on investment and enable brands to realise their growth ambitions.
THE ROLE
As Business Activation Executive you will be responsible for discovering relevant new businesses and generating advertising revenue through an SME self‑service approach.
The successful candidate will excel at building relationships with clients and businesses to maximise the effectiveness of their marketing.
You will have experience of working autonomously with a high call rate and field sales approach, reaching out to relevant hyper‑local businesses and presenting product demonstrations to support customer onboarding, including creative explorations and AI tool management.
KEY RESPONSIBILITIES
- Identifying, engaging with and securing advertising revenue within the Scottish SME market.
- Understanding STV’s products and platforms and communicating marketing effectiveness benefits to SME businesses.
- Promoting, explaining and communicating product benefits including self‑service functionality and product demonstrations.
- Business development, lead generation, pipeline management and daily CRM usage with strong analytical insights across forecasting.
- Relationship maintenance, growth and customer support across the likes of campaign setup and troubleshooting.
- Billing and account query management including escalation of issues to relevant help centres.
- Account retention and growth.
- Acting as a positive brand ambassador for STV at all times.
- Assist in any other aspect of the work of the Company as reasonably required.
SKILLS AND EXPERIENCE
- Demonstrable field sales experience is essential including managing high volumes of outbound calls and client meetings.
- Strong pitching and presentation skills with special attention to product demonstrations.
- Highly motivated with a proven track record of engaging with local businesses within the Scottish market.
- Experienced consultative sales approach to account and stakeholder management.
- Commercial understanding and awareness of the local Scottish marketplace including a knowledge of creative and marketing effectiveness.
- Experienced in managing operational systems such as CRM.
- An understanding of social media advertising would be advantageous.
- Attention to detail and high level of accuracy in all aspects of work output including administration.
- Excellent listening, presentation and communication skills.
- Strong relationship building and communication skills.
- A full clean driving licence is essential.
STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion.
We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent.
As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role.
Please let us know if you have any access requirements to support your application by emailing
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Business Activation Executive in Glasgow employer: STV Group plc
STV is an exceptional employer, offering a dynamic work environment in Glasgow that fosters creativity and collaboration. With a strong commitment to employee growth, STV provides comprehensive benefits including generous annual leave, healthcare contributions, and a flexible benefits portal, ensuring a supportive atmosphere for all staff. Join a leading media company where your contributions are valued, and you can thrive in a fast-paced, high-profile setting while making a meaningful impact on audiences across Scotland and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Business Activation Executive in Glasgow
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Activation Executive at STV Group plc, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including STV Group plc. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Activation Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Activation Executive in Glasgow
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for STV Group plc:When writing your cover letter, make sure to tailor your message specifically for STV Group plc. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at STV Group plc
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show STV Group plc that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show STV Group plc that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with STV Group plc’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
