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For Companies At a Glance
- Tasks: Lead content strategy for a new radio station and coach on-air talent.
- Company: Join STV, Scotland's emerging media powerhouse with a focus on innovative content.
- Benefits: Enjoy 25 days leave, healthcare contributions, and flexible benefits like gym discounts.
- Why this job: Be part of an exciting launch, shaping Scotland's audio landscape and engaging audiences.
- Qualifications: 3+ years in commercial radio, strong editorial skills, and experience in audience growth.
- Other info: STV values diversity and encourages applications from underrepresented groups.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
ABOUT US
Do you want to be part of Scotland’s brand-new radio station? STV’s exciting vision is to become Scotland’s leading platform for audiences and advertisers and a global content powerhouse. On-air, STV reaches more than two in three Scottish adults every month through its TV channel and streaming service, STV Player. It will soon expand its audience even further by launching an audio division and a major new Scotland-focused commercial radio station.
From bases across the UK, STV’s content production arm, STV Studios, creates world-class entertainment for UK and international networks and streamers, including Apple TV+ drama Criminal Record, global phenomenon LEGO Masters, and reality juggernaut The Fortune Hotel.
THE ROLE
We're looking for a Deputy Programme Director to join our team during the launch of an exciting new commercial radio station, presented and produced from Scotland for Scottish Audiences.
This role will support the Programme Director in leading the station’s content strategy, ensuring high-quality, engaging, and compliant output across all platforms. The Deputy Programme Director will play a key role in coaching talent, driving audience growth, and integrating commercial and promotional content effectively.
KEY RESPONSIBILITIES
- Support and coach on air talent through weekly aircheck sessions to deliver excellent content.
- Monitor station output to ensure editorial excellence and regulatory compliance.
- Support the Programme Director to grow the audience, implementing agreed strategic programming initiatives and digital targeting elements, with a concentration on monetising both audience and revenue opportunities.
- Work with presenters to prep content for shows, support the delivery of on-air content, and produce programmes as required (be the PD in the studio).
- Schedule weekly one-to-one meetings with breakfast show Producer to discuss and agree monthly/90 day forward planning and maintain programming promotional calendar.
- Work closely with STV Commercial to optimize airtime, brand and/or sponsorship integration and maximise all available incoming budgets.
- Attend and contribute to sponsorship & promotions meetings and respond to sponsorship briefs.
- Oversee Outside Broadcasts and attend station events.
- Use the Style Guide to monitor/track and benchmark the performance of your on-air team.
- Track competitor activity and market trends to inform programming decisions.
- Oversee compiling of radio awards through archiving and collating of content pieces both live and recorded across the year.
- Assist with writing imaging and any promotional promo on-air content for on-air or on-line and digital.
- Attend and contribute to all meetings regarding STV Radio’s social and digital strategy.
- Provide weekly update reports on progress in delivering KPIs (RAJAR/audience engagement etc).
SKILLS AND EXPERIENCE
- Minimum of 3 years’ experience in commercial radio production, ideally with a breakfast / flagship show.
- Strong editorial judgement and knowledge of legal and regulatory frameworks (Ofcom).
- Confident organisational skills and a detailed understanding of editorial planning.
- Effective communicator with a collaborative approach to content development
- Proven track record of coaching and supporting on air talent, including experience of aircheck feedback.
- Proficient in music scheduling and playout systems (e.g GSelector).
- High attention to detail in monitoring and maintaining content quality and compliance.
- Experience in audience growth strategies and ability to create engaging, audience- focused programming.
- Experience working with commercial teams regarding sponsorship and promotions.
- Understanding of digital platforms and social media strategies.
- Experience with audience analytics and feedback tools.
BENEFITS
There are plenty of reasons why it’s great to work at STV, here are just a few of the perks for you:
- 25 days leave and 9 public holidays per annum, with the option to buy more through our Holiday Extras scheme, and an extra day’s holiday on your birthday.
- Healthcare cash plan providing Company contributions towards dental, optical, wellbeing or other healthcare costs.
- Cycle to work scheme.
- Season ticket travel loan.
- Access to occupational health service.
- Flexible benefits portal providing a range of retail and gym discounts.
JOIN US
If you have a demonstrable track record of delivery in a related role, we would love to hear from you.
To apply, please send a CV and covering letter to hr@stv.tv by 12 September 2025.
STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role.
Please let us know if you have any access requirements to support your application by emailing hr@stv.tv.
Deputy Programme Director employer: STV Group plc
Contact Detail:
STV Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Deputy Programme Director
✨Tip Number 1
Familiarise yourself with STV's current programming and content strategy. Understanding their existing shows and audience engagement tactics will help you demonstrate how your experience aligns with their vision during interviews.
✨Tip Number 2
Network with professionals in the radio industry, especially those connected to STV or similar organisations. Attend industry events or engage on social media platforms to build relationships that could lead to valuable insights or referrals.
✨Tip Number 3
Stay updated on the latest trends in commercial radio and digital content. Being knowledgeable about emerging technologies and audience preferences will position you as a forward-thinking candidate who can contribute to STV's growth.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully coached on-air talent or implemented audience growth strategies in your previous roles. Concrete examples will showcase your expertise and make you stand out in the selection process.
We think you need these skills to ace Deputy Programme Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in commercial radio production, especially if you have worked on breakfast or flagship shows. Emphasise your skills in coaching talent and your understanding of editorial planning.
Craft a Compelling Cover Letter: In your cover letter, express your passion for radio and how your experience aligns with STV's vision. Mention specific examples of how you've contributed to audience growth and content quality in previous roles.
Showcase Your Knowledge: Demonstrate your understanding of the legal and regulatory frameworks in radio broadcasting, such as Ofcom regulations. This will show that you are well-prepared for the responsibilities of the Deputy Programme Director role.
Highlight Collaborative Skills: Since the role involves working closely with presenters and commercial teams, emphasise your collaborative approach to content development. Provide examples of successful projects where teamwork played a key role.
How to prepare for a job interview at STV Group plc
✨Showcase Your Experience
Make sure to highlight your minimum of 3 years’ experience in commercial radio production. Be prepared to discuss specific projects or shows you've worked on, especially if they relate to breakfast or flagship formats.
✨Demonstrate Editorial Judgement
Familiarise yourself with the legal and regulatory frameworks relevant to broadcasting, particularly Ofcom regulations. Be ready to provide examples of how you've ensured compliance in past roles.
✨Prepare for Coaching Scenarios
Since the role involves coaching on-air talent, think of examples where you've successfully provided feedback or support to presenters. Prepare to discuss your approach to aircheck sessions and how you foster talent development.
✨Understand Audience Growth Strategies
Research audience analytics and feedback tools that are commonly used in the industry. Be prepared to discuss strategies you've implemented in the past to grow audiences and engage listeners effectively.
