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- Tasks: Drive new business and generate advertising revenue across STV platforms.
- Company: Join STV, Scotland’s leading platform for audiences and advertisers.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to equality and inclusion.
- Why this job: Make a real impact in the media industry while building strong client relationships.
- Qualifications: 3+ years in sales, with a knack for innovative campaign planning.
The predicted salary is between 40000 - 50000 £ per year.
Location: North of Scotland (Aberdeen/Dundee/Inverness)
ABOUT US
STV is Scotland’s leading platform for audiences and advertisers and a global content powerhouse. On-air, STV reaches more than 70% of Scottish adults every month through its TV channel - the largest commercial channel in Scotland - and streaming service, STV Player, which is also available across the rest of the UK. STV has expanded its audience even further by introducing an audio division, with STV Radio - a major new Scotland-focused commercial radio station – which launched at the start of 2026.
From bases across the UK, STV’s content production arm, STV Studios, creates world-class entertainment for UK and international networks and streamers, including Apple TV+ drama Criminal Record, BBC police drama Blue Lights and Sky’s Amadeus, as well entertainment formats like Catchphrase and Bridge of Lies. STV Commercial is proud to be part of the business community in Scotland and is committed to helping our clients grow through the powerful reach of STV, STV Player and STV Radio. We are focused on driving the Scottish economy through advertising and marketing solutions that deliver effective campaigns, return on investment and enable brands to realise their growth ambitions.
THE ROLE
As Business Development Manager you will be adept at building relationships with clients and businesses to maximise the effectiveness of their marketing. You will be responsible for driving a new business portfolio and generating advertising revenue across all platforms including STV, STV Player and STV Radio. This role is ideal for an experienced sales professional based in the North of Scotland and within commuting distance of either Aberdeen, Inverness or Dundee.
KEY RESPONSIBILITIES
- Develop and execute sales strategies to exceed revenue targets.
- Work with businesses to identify, understand and build solutions based on their marketing objectives.
- Identify and secure new business, ensuring a high level of client retention.
- Efficiently manage workload, displaying a high degree of collaboration and initiative specifically in relation to individual portfolio management.
- Provide exceptional service to clients by understanding their business needs and recommending stand-out media campaigns.
- Negotiate deals, campaign terms and annual contracts.
- Prepare and build multi-platform innovative solutions for clients across TV, Online and Radio.
- Work with creative and marketing teams to design effective campaigns.
- Understand the unique strengths of STV’s platforms and how they deliver results.
- Maintain long term client relationships built on trust and understanding client needs.
- Confidently develop and grow a portfolio of clients through strategic outreach and relationship building.
- Maintain up to date knowledge of media industry trends and audience insights.
- Manage and update CRM system daily, providing accurate timely data for forecasting purposes.
- Accurately forecast revenue for reporting purposes.
- Act as a positive brand ambassador for STV at all times.
- Assist in any other aspect of the work of the Company as reasonably required.
SKILLS AND EXPERIENCE
- A minimum of 3 years working as a senior sales professional in a direct sales environment is essential.
- A detailed knowledge and understanding of advertising trading within the Scottish marketplace.
- Highly motivated with a proven track record of winning new business and developing long term commercial relationships with key clients and businesses.
- Demonstrable experience in planning and executing innovative campaigns that deliver results for clients.
- Proven track record of understanding client needs and building campaigns that are commercially viable.
- Highly motivated with a proven track record of generating revenue and exceeding targets.
- Attention to detail and a high level of accuracy in all aspects of work output.
- Excellent listening, presentation and communication skills.
- A full clean driving license is essential.
JOIN US
If you have a demonstrable track record of delivery in a related role, we would love to hear from you. To apply please send a covering letter and full CV to hr@stv.tv. Due to the high volume of applications anticipated for this position, only those candidates shortlisted for interview will receive further contact.
Closing date: Wednesday 20 May 2026 (early applications are encouraged)
STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role. Please let us know if you have any access requirements to support your application by emailing hr@stv.tv.
Business Development Manager in Aberdeen employer: STV Group plc
Contact Detail:
STV Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager in Aberdeen
✨Tip Number 1
Networking is key! Get out there and connect with people in the industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that Business Development Manager role!
✨Tip Number 2
Showcase your expertise! When you meet someone, share your insights on the latest trends in advertising and marketing. This not only positions you as knowledgeable but also sparks conversations that could lead to job opportunities. Remember, confidence is attractive!
✨Tip Number 3
Follow up! After meeting someone or having a chat, drop them a quick message to say thanks and keep the conversation going. It shows you're proactive and genuinely interested in building relationships, which is crucial for a Business Development Manager.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are excited about joining STV. Make sure to highlight your sales achievements and how you can contribute to our goals in your application. Let’s make it happen!
We think you need these skills to ace Business Development Manager in Aberdeen
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your sales experience and any relevant achievements that align with STV's goals. We want to see how you can drive revenue and build client relationships!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for STV. Share specific examples of how you've exceeded targets or developed successful campaigns in the past. We love a good story!
Showcase Your Knowledge of the Industry: Demonstrate your understanding of the media landscape, especially within Scotland. Mention any trends or insights you've noticed and how they could impact STV's advertising strategies. We appreciate candidates who are in the know!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join the STV family!
How to prepare for a job interview at STV Group plc
✨Know Your Stuff
Before the interview, dive deep into STV's platforms and recent campaigns. Understand how they operate in the Scottish marketplace and be ready to discuss how your experience aligns with their goals. This shows you're genuinely interested and prepared.
✨Showcase Your Sales Success
Prepare specific examples of how you've successfully driven revenue and built client relationships in previous roles. Use metrics to back up your claims, like percentage increases in sales or successful campaigns you've led. Numbers speak volumes!
✨Be a Problem Solver
Think about potential challenges STV might face in the market and come up with innovative solutions. During the interview, share these ideas to demonstrate your proactive approach and understanding of their business needs.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Ask about their future plans for STV Player or how they measure the success of their advertising campaigns. This not only shows your enthusiasm but also helps you gauge if it's the right fit for you.