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For Companies At a Glance
- Tasks: Lead marketing strategies to boost student recruitment and optimise campaigns for the UK market.
- Company: Join StudyIn, a global leader in student recruitment, helping international students achieve their study dreams.
- Benefits: Enjoy an attractive salary package and the chance to work in a dynamic, international environment.
- Why this job: Make a real impact in education while collaborating with diverse teams and driving measurable results.
- Qualifications: Bachelor’s degree in Marketing or Business; experience in lead generation and data analysis required.
- Other info: Opportunity to thrive in a fast-paced setting and develop your marketing skills.
The predicted salary is between 36000 - 60000 £ per year.
About the company
Founded in Japan in 2006 and formally known as SI-UK, StudyIn is the world’s leading student recruitment agency, providing free, independent advice and support to international students seeking to study not only in the UK and Ireland, but also other major study destinations. With 100 offices across 40 countries, StudyIn continues to expand its global presence. We’re seeking a data-driven Marketing Manager with a relentless focus on lead acquisition, pipeline growth, and measurable ROI. The ideal candidate will leverage market insights, optimise multi-channel campaigns, and drive continuous improvements in conversion rates. You will collaborate with regional and global teams to localise global strategies for the UK market, ensuring all initiatives deliver maximum impact on our business goals. Based in London, the ideal candidate will collaborate closely with the UK-based counselling and commercial teams and oversee the development of the marketing team. You will thrive in a fast-paced, international setting, possess excellent communication skills, and have a strong drive for success. An attractive remuneration package is available for the right candidate.
Duties and Responsibilities
- Market Research & Localisation: Conduct in-depth market research to identify growth opportunities and refine targeting strategies that resonate with the local audience. Collaborate with the central marketing team to adapt and localise global performance campaigns for UK, ensuring both brand alignment and maximum ROI.
- Lead Generation & Pipeline Management: Develop and execute content and communication strategies specifically designed to generate high-quality leads and accelerate pipeline growth. Own the marketing lead funnel from top to bottom—optimising lead capture, nurturing, and qualification to ensure consistent conversion rates from lead to MQL, resulting in sales-qualified leads (SQLs).
- Performance Tracking & Reporting: Measure and report on the effectiveness of all marketing campaigns, including cost-per-lead (CPL), cost-per-acquisition (CPA), and return on ad spend (ROAS). Use data and analytics to pinpoint underperforming areas, rapidly pivot tactics, and drive continual improvement across channels.
- Campaign Optimisation: Conduct ongoing A/B testing and audience segmentation to refine messaging, creative assets, and targeting parameters. Manage budgets effectively, allocating spend based on real-time performance metrics to maximize ROI.
- Event Marketing: Increase event registrations and attendance by creating targeted promotional campaigns, focusing on lead capture and conversion opportunities. Plan, coordinate, and manage educational fairs in UK—ensuring an optimal number of exhibitors and participants, while seeking opportunities to strengthen the lead pipeline.
- Continuous Improvement & Strategy: Evaluate the impact of marketing strategies, identifying and recommending data-driven optimisations. Collaborate cross-functionally to leverage digital marketing best practices that enhance brand presence and drive measurable growth in market share.
Knowledge and Experience
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: or a growth-focused marketing role, with proven success in lead generation and driving measurable results.
- Analytics & Insight: Skilled in quantitative analysis, funnel optimisation, and data interpretation. Proficiency with marketing analytics tools (e.g., Google Analytics, marketing automation platforms).
If you are passionate about marketing and eager to make a significant impact within our organisation, we encourage you to apply for this exciting opportunity.
Marketing Manager-UK employer: StudyIn
Contact Detail:
StudyIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager-UK
✨Tip Number 1
Familiarise yourself with the UK education market and current trends in student recruitment. Understanding the unique challenges and opportunities in this sector will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the marketing and education sectors, especially those who have experience in lead generation and pipeline management. Attend relevant events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes that highlight your ability to optimise campaigns for better ROI.
✨Tip Number 4
Research StudyIn's existing marketing strategies and campaigns. Being able to discuss what you admire about their approach and how you would enhance it can set you apart as a candidate who is genuinely interested in contributing to their success.
We think you need these skills to ace Marketing Manager-UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in lead generation and campaign optimisation. Use specific metrics to demonstrate your success in previous roles, as this aligns with the data-driven focus of the position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills can contribute to StudyIn's goals. Mention your experience with market research and localising campaigns, as these are key responsibilities for the role.
Showcase Analytical Skills: Emphasise your proficiency with marketing analytics tools and your ability to interpret data. Provide examples of how you've used data to drive decisions and improve campaign performance in past roles.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any experience you have in cross-functional collaboration. Discuss how you've successfully worked with different departments to achieve marketing objectives.
How to prepare for a job interview at StudyIn
✨Showcase Your Data-Driven Mindset
As a Marketing Manager, you'll need to demonstrate your ability to leverage data for decision-making. Be prepared to discuss specific examples of how you've used analytics to optimise campaigns and improve conversion rates in previous roles.
✨Understand the UK Market
Familiarise yourself with the current trends and challenges in the UK education sector. Showing that you have done your homework on local market dynamics will impress the interviewers and highlight your commitment to localisation strategies.
✨Prepare for Performance Metrics Discussion
Be ready to talk about key performance indicators (KPIs) you've worked with, such as cost-per-lead (CPL) and return on ad spend (ROAS). Discuss how you tracked these metrics and what actions you took based on the results to drive improvements.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, prepare examples that showcase your ability to collaborate effectively. Highlight any cross-functional projects you've been part of and how you contributed to achieving shared goals.
