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- Tasks: Lead marketing strategies to promote Study Group products and drive student recruitment.
- Company: Join a leading international education provider passionate about student success.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in the education sector while working with global teams.
- Qualifications: Proven experience in international marketing and strong communication skills.
- Other info: Dynamic role with significant interaction across global stakeholders.
The predicted salary is between 36000 - 60000 £ per year.
Contract Type: Full time, Permanent
Location: London Corporate
JOB OVERVIEW
Lead on the positioning and promotion of Study Group products that meet the needs of international students, help differentiate SG from competitors, grow awareness of the Study Group brand in market and drive student recruitment. Develop a profound understanding of the agents - their needs and wants - to further build highly engaging and regional touchpoints, as well as monitor overall agent satisfaction globally. Further building business cases on the business opportunities and driving them. The role will achieve revenue and profit goals by leading and directing the marketing and communication of the Study Group product portfolio to agents and direct customers in ONS/ LATAM region. This role will be a key member of the Customer Marketing team and contribute to the building of solutions to achieve student recruitment targets and growth plans. It will require autonomous decision-making in partnership with key stakeholders (e.g. Area Directors), empowering the role holder to become a crucial asset for the company.
ABOUT THE ROLE
- Lead on developing the regional strategy to promote a portfolio of products to drive student recruitment and revenue.
- Leverage local opportunities and turn them into business growth.
- Working in partnership with other marketing teams to develop a deep understanding of the value proposition, pricing and messaging strategy for Study Group products and brands to be promoted across the market.
- Leveraging local market and customer insight, ensure the selected strategy utilises the most effective channels and campaigns to effectively connect and engage with prospective students and best promote the value proposition, creating a compelling and engaging customer experience, all resulting in building strong demand for the Study Group products.
- Partnership and collaboration with Sales to ensure alignment on key field marketing initiatives to drive student recruitment.
- Develop quality relationships and feedback loops with all stakeholders in the business.
- Monitor, measure and report on performance for marketing, ensuring budgets are optimised to maximise impact and effect.
- Develop a culture which is underpinned by individual accountability, customer focus, collaboration and inclusion.
- Engage team in collaborative problem-solving to develop plans or resolve issues.
- Ensure all necessary management skills, frameworks, processes, and tools are in place and properly used to develop people capability and run the business effectively.
- Reward and recognise employees who contribute to the achievement of Study Group’s business goals both formally and informally.
Geographical Scope: The role will include significant interaction with both internal and external stakeholders globally.
ABOUT YOU
- Experienced international marketing professional, with demonstrable success working with teams across an organization.
- A strong commercially savvy professional with a successful track record in leading the marketing and communication of high value products or services with a long sales cycle into a global marketplace.
- Knowledge and understanding of the international student marketplace and the challenges within the education sector.
- An understanding of the international business environment and the challenges of working across multiple territories.
- Experience of working in a multi-channel and matrix organisation.
- Excellent oral communications, personal credibility and gravitas to be able to operate amongst senior stakeholders both internally and externally.
ABOUT US
Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.
ORGANISATIONAL COMPLIANCE
Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification. We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely.
Senior Marketing Manager / Head of Marketing ONS and LATAM employer: Study Group
Contact Detail:
Study Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager / Head of Marketing ONS and LATAM
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to stand out from the crowd and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and think about how your experience aligns with their goals. Practice common interview questions and come armed with examples of how you’ve driven results in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining Study Group. Plus, it shows you’re genuinely interested in being part of our mission to help students succeed.
We think you need these skills to ace Senior Marketing Manager / Head of Marketing ONS and LATAM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior Marketing Manager. Highlight your experience in international marketing and any successes you've had in driving student recruitment. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about education and how your skills align with our mission at Study Group. Be sure to mention specific examples of your past achievements that relate to the job.
Showcase Your Understanding of the Market: Demonstrate your knowledge of the international student marketplace in your application. We’re looking for someone who understands the challenges and opportunities within this sector, so share your insights and ideas on how to tackle them!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Study Group
✨Know Your Market
Before the interview, dive deep into the international student marketplace. Understand the challenges and opportunities within ONS and LATAM regions. This knowledge will help you demonstrate your expertise and show how you can leverage local insights to drive student recruitment.
✨Showcase Your Strategy Skills
Be prepared to discuss your approach to developing regional marketing strategies. Think about specific examples where you've successfully promoted products or services in a competitive market. Highlight how you’ve used data to inform your decisions and measure success.
✨Build Relationships
Emphasise your experience in building quality relationships with stakeholders. Share examples of how you've collaborated with sales teams or other departments to align marketing initiatives. This will showcase your ability to work in a matrix organisation and your commitment to teamwork.
✨Demonstrate Accountability
Talk about how you foster a culture of accountability and customer focus in your previous roles. Provide examples of how you've engaged teams in problem-solving and developed plans that led to successful outcomes. This will resonate well with our values at Study Group.
