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For Companies At a Glance
- Tasks: Lead marketing strategies to promote Study Group products and drive student recruitment.
- Company: Join a leading international education provider passionate about student success.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Why this job: Make a real impact in the education sector while working with global teams.
- Qualifications: Proven experience in international marketing and strong communication skills.
- Other info: Be part of a diverse and inclusive workplace focused on innovation.
The predicted salary is between 43200 - 72000 £ per year.
Contract Type: Full time, Permanent
Location: London
JOB OVERVIEW
Lead on the positioning and promotion of Study Group products that meet the needs of international students, help differentiate SG from competitors, grow awareness of the Study Group brand in market and drive student recruitment. Develop a profound understanding of the agents - their needs and wants - to further build highly engaging and regional touchpoints, as well as monitor overall agent satisfaction globally. Further building business cases on the business opportunities and driving them. The role will achieve revenue and profit goals by leading directing the marketing and communication the Study Group product portfolio to agents and direct customers in ONS/ LATAM region. This role will be a key member of the Customer Marketing team and contribute to the building of solutions to achieve student recruitment targets and growth plans. It will require autonomous decision-making in partnership with key stakeholders (e.g. Area Directors), empowering the role holder to become a crucial asset for the company.
ABOUT THE ROLE
Lead on developing the regional strategy to promote a portfolio of products to drive student recruitment and revenue. Leverage on local opportunities and turn them into business growth. Working in partnership with other marketing teams to develop a deep understanding of the value proposition, pricing and messaging strategy for Study Group products and brands to be promoted across the market. Leveraging local market and customer insight, ensure the selected strategy utilises the most effective channels and campaigns to effectively connect and engage with prospective students and best promote the value proposition, creating a compelling and engaging customer experience, all resulting in building strong demand for the Study Group products. Partnership and collaboration with Sales to ensure alignment on key field marketing initiatives to drive student recruitment. Develop quality relationships and feedback loops with all stakeholders in the business. Monitor, measure and report on performance for marketing, ensuring budgets are optimised to maximise impact and effect. Develop a culture which is underpinned by individual accountability, customer focus, collaboration and inclusion. Engage team in collaborative problem-solving to develop plans or resolve issues. Ensure all necessary management skills, frameworks, processes, and tools are in place and properly used to develop people capability and run the business effectively. Reward and recognise employees who contribute to the achievement of Study Group’s business goals both formally and informally.
Geographical Scope
The role will include significant interaction with both internal and external stakeholders globally.
ABOUT YOU
Experienced international marketing professional, with demonstrable success working with teams across an organization. A strong commercially savvy professional with a successful record in leading the marketing and communication of high value products or services with a long sales cycle into a global marketplace. Knowledge and understanding of the international student marketplace and the within the education sector. An understanding of the international business environment and the challenges of working across multiple territories. Experience of working in a multi-channel and matrix organisation. Excellent oral communications, personal credibility and gravitas to be able to operate amongst senior stakeholders both internally and externally.
ABOUT US
Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face‑to‑face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.
ORGANISATIONAL COMPLIANCE
Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted - Criminal Background Check (country‑specific), 2 References, ID and Right to Work checks as well as Education Verification. We are proud to be an equal‑opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see Privacy Policy.
Head of Marketing ONS and LATAM employer: Study Group
Contact Detail:
Study Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing ONS and LATAM
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to stand out from the crowd and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their products and marketing strategies, especially in the ONS and LATAM regions. This will help you tailor your responses and show that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Study Group team and contributing to our mission of helping students succeed.
We think you need these skills to ace Head of Marketing ONS and LATAM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in international marketing and any successes you've had in driving student recruitment. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for education and how your skills align with our mission at Study Group. Be genuine and let your personality shine through!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully led marketing initiatives in the past. We love seeing results that speak for themselves.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Study Group family!
How to prepare for a job interview at Study Group
✨Know Your Market
Before the interview, dive deep into the international student marketplace and the specific needs of the ONS and LATAM regions. Familiarise yourself with current trends, challenges, and opportunities in these markets to demonstrate your understanding and strategic thinking.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading marketing teams and driving successful campaigns. Be ready to discuss how you've empowered team members and collaborated with stakeholders to achieve business goals, as this role requires strong leadership and partnership skills.
✨Understand the Value Proposition
Make sure you can articulate the value proposition of Study Group products clearly. Think about how you would position these products to different audiences, including agents and prospective students, and be prepared to discuss your approach during the interview.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and decision-making skills. Think of past experiences where you had to develop strategies or resolve issues collaboratively, and be ready to share those stories to illustrate your capabilities.
