At a Glance
- Tasks: Own and optimise PPC and Paid Social campaigns for diverse clients.
- Company: Join Studioworx, a dynamic agency driving online growth since 2004.
- Benefits: Enjoy hybrid working, 25 days leave, gym contributions, and free Friday breakfasts.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact in digital marketing with hands-on campaign management.
- Qualifications: 2-3 years of PPC and Paid Social experience in an agency setting.
The predicted salary is between 36000 - 60000 £ per year.
Location: Norwich, NR3 (hybrid)
Salary: Dependent on experience
Contract: Full Time, Permanent
Reports to: Managing Director
Benefits:
- Hybrid working (up to 3 days working from home)
- 25 days annual leave + Bank Holidays
- Gym Membership contribution scheme
- Discounted drinks at the Weavers Arms
- Free breakfast in the office on Fridays
- Early finish every Friday at 3pm
- Free parking at our office (offered on a priority system)
About Studioworx
Founded in 2004, Studioworx has been helping businesses grow their revenue online across website design and development, marketplaces, and marketing. As we continue to grow, onboard new clients and further develop our marketing expertise, now is a great time to join the agency and be an integral part of this development.
About the Role
We’re looking for a highly driven, enthusiastic and detail-oriented Paid Marketing Specialist to take full ownership of our PPC and Paid Social client accounts. This is a hands-on, execution-focused role centred exclusively around paid advertising performance across Google Ads, Microsoft Ads, Meta Ads, and Pinterest Ads. You’ll be responsible for planning, building, optimising, and scaling paid media campaigns that directly drive measurable client growth. This role is ideal for someone with strong agency experience who thrives on data analysis, performance optimisation, and delivering tangible ROI for clients. While our agency offers broader marketing services, this role is dedicated solely to paid advertising. Experience in other marketing channels such as SEO or email marketing is considered a bonus, but is not required.
Key Responsibilities:
- Take full ownership of client PPC and Paid Social accounts, including planning, launching, and managing campaigns across Google Ads, Microsoft Ads, Meta Ads, and Pinterest Ads
- Monitor and analyse campaign performance daily to identify trends, diagnose shifts, and implement data-led optimisation strategies that maximise efficiency and ROAS
- Managing budgets, bid strategies, audience targeting, and creative testing to maximise campaign results
- Produce clear, insight-driven performance reports and presenting results, recommendations, and growth strategies to clients
- Working alongside the Digital Marketing Manager, maintain strong client relationships through regular communication and strategic consultation
- Stay up-to-date with platform changes, new advertising features, and industry best practices to continuously improve campaign performance
- Collaborate with internal teams when needed to support overall client performance, while maintaining paid media as the primary focus of the role
About You:
- Proven experience managing PPC and Paid Social campaigns within an agency or multi-client environment for the last 2-3 years
- Strong platform expertise across Google Ads and Meta Ads (experience with Microsoft Ads and Pinterest Ads is highly desirable)
- Strong understanding of global audiences, with the ability to adapt paid media strategies based on regional and cultural audience behaviour
- Strong experience using Google Tag Manager to implement and maintain accurate conversion tracking across paid media platforms
- Confident setting up, troubleshooting, and validating conversion events
- Confident working with performance data and attribution models
- Strong commercial awareness and ability to align campaign strategy with client business objectives
- Excellent communication and client-facing skills
- Highly organised with strong attention to detail and ability to manage multiple accounts simultaneously
Bonus Experience (Not Required):
- Experience managing eCommerce paid media campaigns
- Familiarity with SEO, email marketing, or broader digital marketing channels
- Experience working with feed management platforms and shopping campaign optimisation tools (Google Merchant Centre or WooCommerce for example)
Paid Marketing Specialist (PPC & Paid Social) in Norwich employer: Studioworx
Studioworx is an exceptional employer that fosters a dynamic and supportive work culture, offering hybrid working options and a range of benefits including generous annual leave, gym membership contributions, and early finishes every Friday. As a Paid Marketing Specialist, you will have the opportunity to take ownership of impactful PPC and Paid Social campaigns, while benefiting from a collaborative environment that prioritises employee growth and development in the thriving city of Norwich.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Marketing Specialist (PPC & Paid Social) in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Studioworx and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Studioworx are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Studioworx on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Studioworx. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Marketing Specialist (PPC & Paid Social) in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Studioworx. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Studioworx:Show us that you’ve done your homework! In your application, briefly mention what you admire about Studioworx’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Studioworx
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Studioworx will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Studioworx, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
