At a Glance
- Tasks: Lead licensing and merchandising for iconic kids' brands, focusing on fashion and Gen Z.
- Company: Join STUDIOCANAL KIDS & FAMILY, a vibrant part of a larger media family.
- Benefits: Flexible work environment with opportunities for growth and international exposure.
- Other info: Collaborative culture with a focus on creativity and innovation.
- Why this job: Shape the future of beloved brands while making impactful partnerships.
- Qualifications: Experience in licensing, strong negotiation skills, and fluency in English; French is a plus.
The predicted salary is between 59400 - 72600 £ per year.
Location: London, GB
Company: STUDIOCANAL KIDS & FAMILY
STUDIOCANAL KIDS & FAMILY LTD is part of STUDIOCANAL, a CANAL+ company. STUDIOCANAL KIDS & FAMILY owns and manages the Paddington™ IP and operates as a full-service global licensor, providing strategic worldwide IP development, licensing and retail expertise. The Paddington brand continues to increase its international visibility particularly in the US through global partnerships and strategic collaborations bestowing Paddington's values of kindness, politeness, inclusion and a strong sense of belonging. STUDIOCANAL KIDS & FAMILY continues to honour Paddington's legacy while embracing new opportunities for growth and global expansion.
Culture: We are a friendly close-knit team operating within a family of European media companies, offering the flexibility of a small company whilst being supported by a larger group.
About the role: This role is the commercial lynchpin between the brand, the creative team and our partners; the aim being to forge financially solid licensing & merchandising deals that reflect our values and vision and to lead a network of agents in Europe, Middle East, AUS/NZ. Lead softline categories with a specific focus on fashion and Gen Z. Additionally manage our partnerships across all categories including publishing, toys, games, stationery, apparel, FMCG and much more. This role will manage all aspects of licensing including deal generation through to successful product launches and go-to market strategies including retail initiatives.
Reporting line: Head of Global Sales Licensing & Retail (London)
Note on title: we're flexible to adapt the title of this role depending on candidate's seniority and taking into account operational side of the job description but also potential for growth.
Missions:
- Negotiate added-value deals and support the licensing strategy directly for markets where we don’t have agents e.g. France, Germany, Italy etc.
- Manage agent network for other territories.
- Your approach should focus on growing the value of existing deals, as well as closing new strategic deals that add significant value to the business.
- Implementing the sales strategy for each of the brands and each of the territories, in collaboration with the Kids & Family sales department.
- Participating in licensing trade shows (BLE, Paris Licensing Show, etc.).
- Supervising retail operations to optimize licensee revenues.
- Managing a network of licensees and securing strategic partnerships in identified key areas.
Budgets:
- Working with management to set and monitor overall financial targets, breaking them down into targets for each category and partner.
- Monitoring the market, analyzing market performance and contributing to defining Studiocanal's licensing strategy and partnerships.
Internal collaboration:
- Establish fruitful working relationships with other VPs Licensing especially in the UK to create value, address challenges, create a collaborative mindset between territories and the company.
- Collaborate with the creative/marketing team on certain product development decisions, provide insights on your market trends and business opportunities, and help resolve any product approval and development issues.
- Monitoring business plans, contracts, financial flows and analyzing licensees' results with a view to optimizing them with the sales administrator.
- Coordination with the financial and legal departments and the operational departments of the various territories concerned (cinemas, video, VOD, TV).
- Coordination of agents' activities with all internal commercial, creative, legal and financial departments.
Profile:
- Fluent in English, French language proficiency is a strong plus (C1).
- In-depth knowledge of the French & European licensing environment, main partners and distribution networks (minimum two years).
- Multicultural interpersonal skills, curiosity and team spirit. Agility in creating smooth information flows.
- Ability to see the big picture and make the link between product categories, retailers and consumers in order to develop a clear brand proposition and support the business growth driven by Management.
- Excellent communication and negotiation skills with a persuasive entrepreneurial spirit in presenting arguments while balancing the views of others.
- A keen eye for detail and financial (P&L management) and legal awareness, as this role requires a global understanding of contracts and financial issues.
- Regular travels and availability to attend European, French and international trade fairs.
Manager/VP Sales Licensing & Merchandising Kids Brands employer: Studiocanal
STUDIOCANAL KIDS & FAMILY is an exceptional employer, offering a dynamic and supportive work environment in the heart of London. With a strong focus on employee growth and collaboration, team members enjoy the flexibility of a small company while benefiting from the resources of a larger group. The culture promotes creativity and inclusivity, making it an ideal place for those passionate about licensing and merchandising in the vibrant kids' entertainment sector.
StudySmarter Expert Advice🤫
We think this is how you could land Manager/VP Sales Licensing & Merchandising Kids Brands
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Studiocanal and show them what you can bring to the table.
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We think you need these skills to ace Manager/VP Sales Licensing & Merchandising Kids Brands
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Studiocanal. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Studiocanal:Show us that you’ve done your homework! In your application, briefly mention what you admire about Studiocanal’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Studiocanal
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Studiocanal will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
