Social Strategy Manager in London

Studio B is a fast-growing Creative Studio with a global audience of 25 million+ followers and more than 15 billion views. We make high-impact digital content for some of the world’s biggest brands, combining social-first storytelling, world-class creative, production craft and VFX. Now we're looking for a Social Strategy Manager to help shape what we make next.

This is a role for someone who is obsessed with the internet — someone who can spot a format before it blows up, understand why a video makes people stop scrolling, and turn those insights into ideas that our creative and production teams can actually make.

You'll own the strategy across our social channels, working closely with our Head of Brand, creatives, producers and editors to decide what we should be making, how we should package it and how we can keep growing our audience. This isn't a reporting role. You'll have a point of view. You'll be expected to bring ideas to the table, challenge creative thinking, spot opportunities and use data to make our work better.

Where You'll Make An Impact

• Own our social strategy: Develop and own the strategy for Studio B's social channels across TikTok, YouTube and Instagram. You'll understand our audiences, our content and our goals — and turn that understanding into a clear view of what we should be making more of, less of and experimenting with next.
• Turn culture into creative opportunities: Stay relentlessly close to what's happening across the internet. Spot emerging formats, creators, sounds, memes, behaviours and cultural moments — and work out how Studio B could put its own creative spin on them.
• Work with our creative and production teams: You'll sit at the heart of the creative process. You'll work with creatives, producers and editors to develop ideas, shape briefs and make content designed to work on social from the start.
• Understand why content works: Dive deep into the data behind our content. You'll use retention, watch time, CTR, shares, saves, follows and other platform signals to understand what is resonating with our audience — and, crucially, why.
• Build a constant learning loop: Every piece of content should teach us something. You'll analyse performance, identify patterns and turn those learnings into clear recommendations for our next ideas, formats and productions.
• Experiment and grow: Test hooks, formats, edits, titles, thumbnails, posting strategies and packaging. You'll constantly look for ways to make our content more watchable, shareable and discoverable — and use the results to inform the wider channel strategy.

What You'll Bring

• You're someone who understands that great social content sits at the intersection of culture, creativity and distribution.
• You might have come from a social strategy, creator, agency, publisher, media or content background.
• Has hands-on experience growing social accounts, with the results to prove it.
• Understands how TikTok, YouTube and Instagram actually distribute content.
• Is comfortable deep-diving into platform analytics and turning numbers into decisions.
• Has a strong instinct for what makes people stop, watch, share and follow.
• Can work confidently with creatives and producers and knows how to bring data into a creative conversation without killing the creativity.
• Is curious, commercially minded and genuinely excited by the idea of figuring out why something worked — and what we can do with that knowledge next.

What You'll Need

• Proven experience in social strategy, channel management, social growth, content strategy or a similar role.
• A strong understanding of short-form and long-form content distribution.
• Deep familiarity with TikTok, YouTube and Instagram analytics and platform mechanics.
• Experience using data to influence creative or content decisions.
• Strong understanding of metrics including retention, watch time, CTR, engagement, shares and audience growth.
• Excellent communication skills and the ability to turn insight into clear action.
• A genuine obsession with social media, internet culture and great content.

Why Studio B?

You'll have the opportunity to work with a genuinely world-class creative team and influence content that reaches millions of people around the world. You'll have a seat at the table — not just reporting on what happened, but helping decide what we make next.

The Work & Impact

You will have the trust to run our day-to-day data tracking, drive insights, and make recommendations that directly impact millions of viewers. You will have a direct hand in shaping our processes, our growth roadmap, and our future. Your voice actually matters here.

The Growth & Support

Learn directly from our Head of Social and work alongside industry-leading creators, VFX artists, and producers in a highly collaborative environment.

The Perks & Community

Offsites & Creative Away Days: Step away from the desk. We host regular team offsites, creative brainstorming sessions, and social days to keep the team aligned and inspired. Celebrating Every Win: From minor milestones to massive project wrap-ups, we always make time to pause, recognise great work, and celebrate what we achieve together.

A Lively, Fun-First Office: Work should not feel like a chore. We have built a vibrant office space filled with people who are passionate about what they do.

Before you get started, a quick heads up! At Studio B, we actively use AI tools to move faster and work smarter, and we are excited about candidates who do the same. However, for this application, we would love to hear your own voice and thinking. Please avoid using AI to generate your answers as applications that appear heavily AI-generated may not be progressed.