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- Tasks: Lead a new department creating original digital-first shows and formats.
- Company: Award-winning digital-first studio with a focus on branded entertainment.
- Benefits: Impactful role, creative culture, fast-paced environment, and opportunities for rapid growth.
- Why this job: Join a visionary team shaping the future of digital storytelling for iconic brands.
- Qualifications: Expertise in YouTube, experience launching successful digital shows, and strong leadership skills.
- Other info: Collaborate with top creatives and work on projects seen by millions.
The predicted salary is between 43200 - 72000 £ per year.
Studio B are looking for a visionary Head of Formats to join our team full-time in London!
Studio B is an award-winning digital-first studio, creating branded entertainment for some of the world’s most iconic brands – including Disney, Lego, Netflix, Google, and many more. Founded by a creator, we have an instinctive understanding of digital platforms and what makes content truly resonate. Our social-first approach has propelled Studio B to extraordinary heights, generating over 15 billion views and cultivating an audience of more than 25 million followers across the globe.
What sets Studio B apart is our unmatched blend of creativity and cutting-edge technology. With significant investments in world-class infrastructure, including a leading VFX team and dedicated AI task force, we continually unlock advanced production capabilities. This powerful combination allows us not just to adapt to the evolving digital landscape – but to shape it. If you’re passionate about pushing creative boundaries and excited about impacting digital storytelling globally, Studio B offers an unrivalled opportunity to innovate and grow. Join us in building the future of entertainment and creating content loved by billions.
The Role:
We’re looking for a visionary Head of Formats to join our team and build a brand-new department focused on original digital-first shows. Reporting into the CEO and Founder, you’ll be responsible for developing a slate of IP – from simple, high-engagement formats to premium, large-scale productions, with the ambition of creating breakout digital franchises. You’ll lead a team to develop, produce and distribute this content, with access to Studio B’s world-class internal creative and production resources.
This is an exciting opportunity to lead your own creative division. team to build ideas, and have the full support of our production team.
Key Responsibilities:
- Develop and lead the vision for a slate of original, digital-first shows and formats.
- Build and manage a high-performing team spanning development, social and strategy.
- Oversee end-to-end execution – from ideation and pilot testing through to full production and distribution.
- Work alongside our in-house production team to bring ideas to life at speed and scale.
- Craft commercial viability for each format, ensuring brand fundability and audience growth.
- Proactively identify and reach out to potential partners, commissioners, networks and platforms to secure development opportunities, funding and distribution.
- Pitch shows to brands, broadcasters, platforms and investors to secure funding and partnerships.
- Collaborate with marketing and social teams to optimise content for platform performance and community engagement.
- Track performance and evolve the slate based on data, audience response, and commercial outcomes.
What Success Looks Like:
- Launch a slate of new shows, with a handful gaining significant viewership and/or commercial traction.
- Demonstrate a net positive return on investment for the formats department.
- Build a team that functions independently and delivers at a high standard of creative and operational excellence.
- Establish Studio B as a leader in digital-first entertainment formats.
Skills and Experience:
- Deep expertise with YouTube, understanding what makes content succeed creatively, culturally, and algorithmically.
- Have built or been part of a team that launched successful digital shows – especially on YouTube.
- Understand platform algorithms, viewer behaviour, and what makes content viral.
- Think in IP, not just content – you know how to build formats that can scale into franchises.
- Equally proficient creatively and operationally: an ideas machine who also knows how to execute.
- Confident pitching to clients, brands, and partners to secure and close branded partnerships.
- An inspiring leader who knows how to build, manage and motivate teams to deliver great work at pace.
- AI friendly with at least moderate experience using a range of tools.
Bonus Points (Non – Essential Experience):
- Experience in branded entertainment or working with brands to fund IP.
- A network of agency or platform contacts.
- Familiarity with talent, creators, or influencer-driven formats.
Perks:
- Impact – a chance to build and lead a new department from the ground up.
- Creative Culture – work with some of the boldest creatives in the game.
- Fun, Fast-Paced Vibes – we work hard, play harder, and love what we do.
- Big Brands, Big Projects – your work will be seen by millions.
- Room to Grow – ambitious and results driven individuals have the opportunity to progress quickly here.
If you\’re obsessed with creativity, thrive on winning, and want to be part of a team that’s genuinely changing the game — we’d love to talk…
Apply Now. Let’s build something phenomenal!
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Head of Formats employer: StudioB
Contact Detail:
StudioB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Formats
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or be looking for someone just like you.
✨Tip Number 2
Show off your creativity! When you get the chance to pitch your ideas, make sure to bring your A-game. Use visuals, examples, and even mock-ups to really sell your vision and demonstrate how you can lead innovative projects.
✨Tip Number 3
Research the company culture! Before any interviews, dive deep into Studio B’s work and values. Tailor your conversations to show how your vision aligns with theirs, and don’t forget to highlight your passion for digital storytelling.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Use it as an opportunity to reiterate your excitement about the role and remind them why you’re the perfect fit for leading their new formats department.
We think you need these skills to ace Head of Formats
Some tips for your application 🫡
Show Your Vision: When applying for the Head of Formats role, make sure to clearly articulate your vision for original digital-first shows. We want to see how you think creatively and strategically about content that resonates with audiences.
Highlight Your Experience: Don’t forget to showcase your past successes in launching digital shows, especially on platforms like YouTube. We’re looking for someone who understands what makes content tick, so share those wins with us!
Be Authentic: Let your personality shine through in your application. We value creativity and authenticity, so don’t be afraid to express your passion for digital storytelling and how you can contribute to our innovative culture.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at StudioB
✨Know Your Formats
Before the interview, dive deep into Studio B's existing formats and shows. Understand what makes them tick and be ready to discuss how you can contribute to their vision for original digital-first content.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and managed high-performing teams in the past. Highlight your ability to inspire creativity while ensuring operational excellence, as this role demands a balance of both.
✨Pitch Perfect
Practice your pitching skills! Be ready to present a few show ideas that align with Studio B's ethos. Think about how these concepts can scale into franchises and be prepared to discuss their commercial viability.
✨Data-Driven Mindset
Familiarise yourself with how data influences content performance. Be prepared to discuss how you would track audience engagement and adapt formats based on viewer behaviour and commercial outcomes.
