Head of Formats in City of London

Overview

Join to apply for the Head of Formats role at StudioB. Studio B are looking for a visionary Head of Formats to join our team full-time in London. Studio B is an award-winning digital-first studio, creating branded entertainment for some of the world’s most iconic brands. Our social-first approach has generated over 15 billion views and an audience of more than 25 million followers globally. We combine creativity with cutting-edge technology, including a leading VFX team and an AI task force, to shape the future of digital storytelling. This is an opportunity to lead a new creative division and build franchises for digital platforms.

Reporting into the CEO and Founder, you’ll be responsible for developing a slate of IP—from simple, high-engagement formats to premium, large-scale productions—and leading a team to develop, produce and distribute content with access to Studio B’s production resources.

Key Responsibilities

• Develop and lead the vision for a slate of original, digital-first shows and formats.
• Build and manage a high-performing team spanning development, social and strategy.
• Oversee end-to-end execution—from ideation and pilot testing through to full production and distribution.
• Work alongside the in-house production team to bring ideas to life at speed and scale.
• Craft commercial viability for each format, ensuring brand fundability and audience growth.
• Proactively identify and reach out to potential partners, commissioners, networks and platforms to secure development opportunities, funding and distribution.
• Pitch shows to brands, broadcasters, platforms and investors to secure funding and partnerships.
• Collaborate with marketing and social teams to optimise content for platform performance and community engagement.
• Track performance and evolve the slate based on data, audience response, and commercial outcomes.

What Success Looks Like

• Launch a slate of new shows, with a handful gaining significant viewership and/or commercial traction.
• Demonstrate a net positive return on investment for the formats department.
• Build a team that functions independently and delivers at a high standard of creative and operational excellence.
• Establish Studio B as a leader in digital-first entertainment formats.

Skills and Experience

• Deep expertise with YouTube, understanding what makes content succeed creatively, culturally, and algorithmically.
• Experience building or leading a team that launched successful digital shows—especially on YouTube.
• Understanding platform algorithms, viewer behavior, and what makes content viral.
• Think in IP, not just content—ability to build formats that scale into franchises.
• Creatively and operationally proficient: an ideas machine who can also execute.
• Confident pitching to clients, brands, and partners to secure branded partnerships.
• An inspiring leader who can build, manage and motivate teams to deliver great work at pace.
• AI friendly with at least moderate experience using a range of tools.

Bonus Points (Non-Essential Experience)

• Experience in branded entertainment or working with brands to fund IP.
• A network of agency or platform contacts.
• Familiarity with talent, creators, or influencer-driven formats.

Perks

• ⭐️ Impact – a chance to build and lead a new department from the ground up.
• ✨ Creative Culture – work with bold creatives in the game.
• 🥂 Fun, Fast-Paced Vibes – we work hard, play harder, and love what we do.
• 🚀 Big Brands, Big Projects – your work will be seen by millions.
• 📈 Room to Grow – ambitious and results-driven individuals can progress quickly here.