Creative Shoot Producer (Mat Cover) in City of London

The Creative Shoot Producer plays a pivotal role in bringing the brand's visual identity to life across campaigns, lookbooks, e-commerce and marketing channels. Reporting to the Brand & Marketing Director, this role combines creative thinking with exceptional organisation to ensure every visual asset reflects the brand's positioning.

Working across creative production, image selection, casting and shoot planning, the Creative Shoot Producer is responsible for coordinating the operational delivery of the brand's imagery whilst contributing to its creative direction. This role focuses on strengthening the brand image, supporting styling and visual concepts, managing creative assets, and overseeing the end-to-end casting process for all campaigns and lookbooks while keeping timelines on track and staying within budget. You will collaborate closely with cross-functional teams including Brand, E-commerce, Wholesale, Buying, and Finance to ensure smooth and effective production workflows.

Responsibilities:

Creative Image + Video Production

• Manage the end-to-end delivery of all brand imagery and video across campaigns, lookbooks and ecommerce
• Own image selection, cropping, retouching feedback and final asset approval from the Creative Director
• Maintain consistency across all visual assets and brand guidelines
• Support creative direction and visual concept development for shoots
• Ensure smooth running of every shoot, solving ad hoc problems

Casting & Talent Management

• Own all model casting across campaigns, lookbooks and ecommerce.
• Build and maintain relationships with agencies and freelance talent.
• Develop and maintain relationships with photographers, hair and makeup artists, set designers, model agents and all assistants etc to ensure the highest level of talent
• Utilising international production contacts to smoothly manage large and small scale shoots outside of the UK
• Research new faces and casting trends that align with the brand aesthetic
• Organise castings, fittings and approvals
• Manage talent bookings, negotiations and contracts
• Research and approach new photographers to create editorial content

Creative Development & Shoot Planning

• Management of the whole shoot calendar and each element of the critical path of each specific shoot from beginning to end
• Work alongside external production partners to ensure assets meet brand expectations
• Support with moodboards and creative concepts, researching competitors and trends.
• Support styling preparation.
• Booking locations, catering, accommodation, permits, travel and sample/equipment logistics for each shoot
• Create call sheets and detailed shoot schedule to be shared with the whole shoot team
• Ensure creative briefs are executed successfully

Sample & Asset Coordination

• Align correct samples needed for the Ecom buy (while checking needs for the Retail buy)
• Manage sample movement for shoots, alongside PR team
• Organise styling days – liaising with stylists and assistant, booking location and preparing all samples.
• Work closely with Design, Merchandising and Production teams to ensure samples arrive on time
• Coordinate product lists and shot lists
• Track asset delivery and image libraries
• Filing and sharing of all post-production visual assets with all stakeholders including E-commerce, sales and PR

Creative Operations

• Build efficient workflows for creative asset production
• Manage multiple concurrent creative projects
• Manage and plan shoot budgets, striving for and identifying cost savings through planning and negotiation. Ensure imagery has the correct usage rights to be leveraged and maximised across the business
• Collating, filing and budget input for all invoices from suppliers and sharing them with the Finance Department
• Be resourceful and adaptable to changing budgets, timings and shifting priorities
• Identify opportunities to improve creative processes
• Management of production interns/assistants

Mat Cover Profile

This role would suit someone looking to develop their career within creative image and brand campaigns, combining strong operational skills with a genuine passion for luxury fashion imagery

• 5+ years of experience in photo production within the fashion industry, with a strong understanding of creative and operational workflows
• Demonstrated ability to manage end-to-end photo and video productions, from pre-production through to final asset delivery
• Well-established network of contacts across the creative production industry, including photographers, stylists, and agencies
• Strong eye for fashion imagery and composition
• Experience managing campaign, lookbook and e-commerce model castings
• Deep understanding of the global and local fashion and lifestyle landscape, with an eye for brand-aligned visual storytelling
• Solid budget management and financial tracking experience
• Knowledge of Capture.One and Adobe Creative Suite
• Fluent in spoken and written English
• Proactive and solution-oriented, with the ability to remain calm and effective under pressure in a fast-paced environment
• Highly organised with exceptional attention to detail
• Communicates clearly and transparently, keeping stakeholders informed throughout every stage of production
• A collaborative team player with a positive, can-do attitude and a hands-on approach
• Aligned with STUDIO NICHOLSON’s culture and values, and genuinely inspired by the brand’s vision and aesthetic

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