Producer Director in London

Studia is bringing the creator economy to education. Students subscribe to the tutors they love for £19.99/month and get livestreamed lessons, AI support trained on that tutor's material, and a growing library of recorded classes. Think Twitch meets Patreon, for GCSE and A-Level. Studia opens in beta from mid-June, with the full launch in September. Through the summer, we’ll also be streaming with our launch cohort on TikTok and YouTube to bring new students in.

About the role

You’ll own the on-screen quality of our launch cohort end to end — the show format, the production craft, the live direction, and the short-form cuts that pull new students in. In TV terms, you’ll be doing the work of three people: a format producer, a talent producer, and a PD. We need a senior practitioner who can wear all three hats.

Our students live on Twitch, TikTok Live and YouTube. They want relatable, native, human content — not a high-gloss TV aesthetic imposed on top. The brief is to bring TV-grade craft to a creator-economy format, not to make a creator-economy product look like ITV. The right person knows the difference and can hold both.

What success looks like

• Every stream goes to air on time, on format, and with a consistent house style.
• Our launch cohort grow visibly in confidence and on-screen craft from week to week.
• Short-form cuts from livestreams drive measurable new subscriber sign-ups.
• We have backup content on the shelf so a single point of failure never takes a stream off air.
• This role becomes the foundation of Studia's in-house production capability as the cohort scales.

Responsibilities

• Build the Studia show format: structure of a one-hour live lesson plus 30-minute Q&A, including cold-opens, hooks, segments, polls, quizzes, chat-handling beats, and sign-offs. Make it strong enough that any new tutor can step into it within a week.
• Define and maintain the Studia house style: on-screen graphics, lower thirds, intros, outros, the visual and tonal signature of a Studia stream.
• Partner with each tutor in the launch cohort on their on-screen craft. Run a 90-minute baseline session in week one, then a weekly 1:1 reviewing replays, metrics, and chat logs.
• Run group workshops on the craft of live teaching: pacing, eye contact, reading chat, handling silence, energy management, building personal story, driving engagement.
• Audit and uplift each tutor's home setup — camera, framing, lighting, background, audio, internet — to a consistent, premium-but-relatable standard. Source kit where needed.
• Direct streams live: attend every show in the launch cohort, give in-ear direction where useful, and take structured notes on what worked and what to test next.
• Brief or directly cut short-form edits for TikTok and YouTube, shaped for each platform, and track which clips drive followers and sign-ups.
• Pre-record four to five backup lectures per subject early in the engagement so we always have something on the shelf.
• Prepare each tutor for failure states before they happen — a troll in chat, a hard question they can’t answer live, a mid-stream technical failure, a low-viewer session.
• Act as a casting sense-check on final tutor selection alongside our talent recruiter.
• Monitor cohort morale, especially in the first four weeks. When a stream goes badly, you’re the person who calls that tutor that evening.

Qualifications

• Seven-plus years in TV, factual entertainment, live entertainment, or a comparable creator-led environment. You’ve been on shoots, in galleries, and in edit suites.
• Credits as a Producer / Director or Format Producer on live or near-live shows where talent had to perform in real time.
• Built a show format from scratch — segments, runs of show, talent prompts, recovery beats — and made it repeatable across a roster of presenters.
• Coached non-professional talent into camera-ready presenters. You can give difficult feedback in a way that leaves someone better, not smaller.
• Hands-on technical fluency: cameras, lighting, audio, OBS or vMix, encoders, green screen and live keying, talkback.
• Short-form editing chops: Riverside, Descript, CapCut, Premiere or equivalent, with a feel for the difference between a TikTok hook and a YouTube Shorts hook.
• A working understanding of creator-economy live — Twitch, TikTok Live, YouTube Live. You can articulate why a streamer is sticky and why a TV format would feel cringe to a 14-year-old.
• Calm in a crisis. When a stream is wobbling 90 seconds before going live, you’re the person who fixes it.
• Care about education. You don’t need a teaching background, but you need to believe this matters.

Nice to have

• Credits on factual entertainment, live entertainment, or competition formats.
• Experience launching a creator from zero to an active community.
• Familiarity with chat moderation, community building, and Discord-style audience tools.
• Comfort with analytics: watch time, retention curves, click-through, conversion to subscription.
• Background in EdTech, edutainment, or formal teaching.

Logistics

• Full-time freelance, starting ASAP — latest early June — through to our September launch and beyond. £2,000 per week, inclusive of holiday.
• Hybrid London. Tuesdays and Thursdays in office at Venture X, Wood Lane. Most livestreams run in late afternoons, evenings, and weekends, around the school day.
• Reports to COO Eleanor Bird, working closely with CPO Ben Lavender.

To apply

Send a short note explaining why this role and what you’d bring, plus links or examples of live or short-form content you’ve produced or directed. Showreels, broadcast credits, channel links, Twitch VODs, TikTok handles — whatever shows the work. Email ben@studia.io and eleanor@studia.io with the subject line Producer / Director. Please mention who referred you if applicable.