At a Glance
- Tasks: Lead product marketing strategies and manage market positioning for innovative travel solutions.
- Company: Join Flight Centre Travel Group, a global leader in travel with over 12,000 passionate employees.
- Benefits: Enjoy exclusive travel discounts, career development, vibrant culture, and comprehensive health plans.
- Why this job: Be part of a fun, inclusive team that values your growth and wellbeing while making travel dreams come true.
- Qualifications: 7+ years in product marketing, preferably in tech or travel; strong analytical skills required.
- Other info: Flexible work environment with a focus on employee wellbeing and community support.
The predicted salary is between 48000 - 84000 £ per year.
The role helps to guide insight-led product strategy and communicates effectively the market positioning, product messaging and competitive differentiation of our solutions to our target audiences. A key focus of the role is to manage the process of bringing solutions to market, which includes crafting the product positioning and messaging, GTM planning with associated activities, and ensuring all relevant prospects and existing clients fully understand the offerings. This role also aims to drive the demand and usage of solutions, and to ensure that the voice of the customer is being utilized within the full product lifecycle.
Accountabilities
- Customer Product Lifecycle 20%
- Go to Market Planning 20%
- Product Team Relationship 20%
- Internal Competitive Enablement for customer-facing teams 20%
- Team Development 20%
Qualifications
- 7+ years experience in mid-senior product marketing or FCTG product/technology - It is preferred for the candidate to have worked for innovative technology organization, SaaS background. A strong understanding of the FCTG business model, including product and/or technology areas is highly valued.
- Experience in product lifecycle/customer lifecycle management and new product development methodologies.
- Experience working with and preparing pitches for industry analysts.
- Experience in analytics and insight.
About Flight Centre Travel Group
Flight Centre Travel Group is one of the world’s largest travel companies with over 12,000 employees globally. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. When we say we’re a great place to work, we have the proof to back it up. Over the past 12 years we’ve been voted a ‘Great Place to Work’ including one of the Best Workplaces for Wellbeing and Best Workplaces for Women. Together, we live and breathe our number one philosophy, our people, and turn up each day driven by our purpose to open up the world for those who want to see.
What’s in it for you
- Exclusive Travel Discounts: Access to exclusive industry rates and discounts through our in-house travel team.
- Career Development: Clear career pathways and resources to achieve your professional goals, including training and support.
- Vibrant Culture & industry-renowned social events: Experience our fun culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
- Active Hour: An hour dedicated each week to focus on your fitness or personal wellness.
- Comprehensive Health Cash Plan: Reimbursement for a variety of medical services, including dental, optical, and chiropractic care.
- Health & Wellbeing Challenges: Monthly health and wellbeing challenges designed to keep you motivated and healthy.
- Financial Wellbeing Support: Access to expert financial services, including mortgage advice, regulated financial guidance, and money coaching.
- And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.
Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.
We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team.
Senior Brand Product Marketing Manager employer: StudentUniverse
Contact Detail:
StudentUniverse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the Flight Centre Travel Group's brands and their unique offerings. Understanding their market positioning will help you articulate how your experience aligns with their product marketing strategies.
✨Tip Number 2
Network with current or former employees of Flight Centre Travel Group on platforms like LinkedIn. Engaging in conversations can provide insights into the company culture and expectations for the Senior Brand Product Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples from your past experiences that demonstrate your ability to manage product lifecycles and go-to-market strategies. Tailoring your anecdotes to reflect the FCTG business model will make a strong impression.
✨Tip Number 4
Stay updated on industry trends and competitive analysis within the travel technology sector. Being knowledgeable about current market dynamics will enable you to contribute valuable insights during interviews.
We think you need these skills to ace Senior Brand Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly in the FCTG sector or similar innovative technology organisations. Use specific examples that demonstrate your understanding of product lifecycle management and GTM planning.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how it aligns with the company's values. Highlight your 7+ years of experience and how it has prepared you for this role, focusing on your skills in analytics, insight, and competitive differentiation.
Showcase Your Achievements: Include quantifiable achievements in your application that reflect your ability to drive demand and usage of solutions. This could be through successful product launches or effective market positioning strategies you've implemented in previous roles.
Research the Company Culture: Familiarise yourself with Flight Centre Travel Group's culture and values. Mention in your application how you can contribute to their vibrant culture and commitment to employee wellbeing, as this will show your genuine interest in being part of their team.
How to prepare for a job interview at StudentUniverse
✨Understand the Product Lifecycle
Make sure you have a solid grasp of product lifecycle management. Be prepared to discuss your experience in managing products from conception to market launch, and how you've used customer insights to inform your strategies.
✨Showcase Your GTM Planning Skills
Highlight your experience with go-to-market (GTM) strategies. Discuss specific examples where you've successfully crafted product positioning and messaging that resonated with target audiences.
✨Demonstrate Analytical Thinking
Since analytics play a crucial role in this position, be ready to share how you've used data to drive marketing decisions. Prepare to discuss any tools or methodologies you've employed to gather insights.
✨Familiarise Yourself with the Company Culture
Research Flight Centre Travel Group's values and culture. Be ready to explain why you want to work there and how your personal values align with theirs, especially their focus on people and inclusivity.