At a Glance
- Tasks: Lead global marketing strategies to drive demand and revenue across multiple brands.
- Company: Join Flight Centre Travel Group, a top-rated workplace with a vibrant culture.
- Benefits: Enjoy exclusive travel discounts, career development, and comprehensive health plans.
- Other info: Embrace a culture of innovation and continuous improvement with excellent growth opportunities.
- Why this job: Make an impact in a dynamic environment while collaborating with passionate travel lovers.
- Qualifications: 10+ years in demand generation and strong leadership skills required.
The predicted salary is between 60000 - 75000 € per year.
About Flight Centre Travel Group
Flight Centre Travel Group is one of the world’s largest travel companies with over 12,000 employees globally – who we call ‘Flighties’. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. Over the past 12 years we’ve been voted a ‘Great Place to Work’ including one of the Best Workplaces for Wellbeing and Best Workplaces for Women.
About the Role
The Manager, Global Growth & Demand Generation plays a pivotal role in driving full-funnel marketing programs that directly contribute to qualified pipeline and revenue across a global B2B portfolio. Sitting within a global marketing team, you will lead both global and local demand generation initiatives—partnering with Brand Marketing, Sales, and regional teams to shape strategy, execution, and performance across multiple markets and brands. This is a highly collaborative and commercially focused role, ensuring strategic consistency while enabling localisation and agility to meet regional market needs. You will act as a key connector across teams, translating growth strategy into measurable business outcomes. You will lead and influence a network of digital specialists (directly and indirectly) across automation, paid media, SEO, CRO, and broader digital channels—driving day-to-day campaign excellence, optimisation, and technical delivery aligned to ambitious growth targets.
Key Responsibilities
- Develop and execute scalable global demand generation strategies aligned to revenue goals
- Lead multi-channel digital campaigns across paid media, email, web, and programmatic channels
- Drive pipeline acceleration and ROI through performance marketing and continuous optimisation
- Own website strategy and CRO initiatives, improving conversion through testing and personalisation
- Build and scale marketing automation and lead nurture programs aligned to buyer journeys
- Partner with Sales and Marketing to define lead scoring, lifecycle management, and handoff processes
- Deliver data-driven insights, owning dashboards, attribution models, and performance reporting
- Oversee SEO and organic growth strategies to complement paid acquisition efforts
- Act as a centre of excellence, sharing best practices, frameworks, and performance benchmarks globally
About you
You are a commercially driven, data‑led marketing leader with a passion for building high‑performing demand generation strategies at scale. You thrive in complex, global environments and are confident leading across multiple brands, regions, and stakeholder groups.
Requirements & Experience
- 10+ years’ experience in demand generation or digital marketing within B2B or hybrid tech‑enabled services
- 5+ years in a leadership role, ideally within a multi‑brand or shared services environment
- Proven expertise across paid media, marketing automation, lead nurturing, and performance analytics
- Strong understanding of B2B buyer journeys, lead scoring, lifecycle management, and sales alignment
- Demonstrated success in owning pipeline contribution, campaign ROI, and revenue impact
- Experience working globally across regions, cultures, and time zones
- Proven ability to lead, coach, and influence teams (directly and indirectly) across digital marketing disciplines
- Track record of delivering high‑quality campaign execution and operational excellence
Skills & Attributes
- Strategic thinker with strong commercial acumen and results focus
- Excellent communication, collaboration, and stakeholder management skills
- Highly data‑driven, with a strong analytical and problem‑solving mindset
- Comfortable operating in fast‑paced, matrixed organisations
- Passionate about innovation, optimisation, and continuous improvement
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- Certifications in platforms such as Google, LinkedIn, or Meta preferred
What’s in it for you
- Exclusive Travel Discounts: Access to exclusive industry rates and discounts through our in‑house travel team.
- Career Development: Clear career pathways and resources to achieve your professional goals, including training and support.
- Vibrant Culture & industry‑renowned social events: Experience our fun culture with exciting social events.
- Active Hour: An hour dedicated each week to focus on your fitness or personal wellness.
- Comprehensive Health Cash Plan: Reimbursement for a variety of medical services.
- Health & Wellbeing Challenges: Monthly health and wellbeing challenges designed to keep you motivated.
- Financial Wellbeing Support: Access expert financial services to help manage your finances.
- And Much More: Additional benefits including company‑matched charitable donations, an excellent pension scheme, share options, and more.
Our number one philosophy is our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.
Manager, Growth & Demand Generation (EMEA) employer: StudentUniverse
Flight Centre Travel Group is an exceptional employer, renowned for its vibrant culture and commitment to employee wellbeing, making it a top choice for those seeking a fulfilling career in marketing. With exclusive travel discounts, comprehensive health plans, and clear pathways for career development across its global network, employees are empowered to thrive both personally and professionally. The company's dedication to inclusivity and support ensures that every 'Flightie' feels valued and motivated to contribute to the collective passion for travel.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Growth & Demand Generation (EMEA)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you show that you're not just a fit for the role, but also for the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience and skills make you the perfect candidate for the Manager, Growth & Demand Generation role. Keep it concise and focus on your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our Flighties family!
We think you need these skills to ace Manager, Growth & Demand Generation (EMEA)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Manager, Growth & Demand Generation role. Highlight your experience in demand generation and digital marketing, especially in B2B environments, to show us you’re the perfect fit!
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've driven pipeline contribution and campaign ROI in your previous roles.
Be Authentic:Let your personality shine through in your application. We’re a bunch of travel lovers looking for like-minded individuals, so share your passion for travel and marketing in a way that feels true to you!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at StudentUniverse
✨Know Your Numbers
As a Manager in Growth & Demand Generation, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of pipeline contribution, campaign ROI, and performance analytics. Be ready to discuss specific examples where you've driven results through data-driven strategies.
✨Showcase Your Leadership Skills
This role requires strong leadership abilities. Prepare to share experiences where you've led teams or influenced stakeholders across different regions. Highlight your coaching style and how you’ve fostered collaboration among diverse groups to achieve common goals.
✨Understand the Buyer Journey
Familiarise yourself with B2B buyer journeys and lead scoring. Be prepared to discuss how you've tailored marketing strategies to align with these journeys. This will show that you can effectively drive demand generation initiatives that resonate with potential clients.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in fast-paced environments. Think about challenges you've faced in previous roles and how you overcame them, especially in multi-channel digital campaigns. This will demonstrate your ability to adapt and optimise strategies on the fly.
