Performance Marketing Manager

StubHub International (SHI) is a marketplace that provides fans a safe, transparent, and trusted environment to buy and sell tickets for sport and music events all over the world. It allows fans with tickets they can no longer use to recoup part of the money they’ve spent and fans that didn’t have the chance to buy tickets during the on-sale, to access them at any time.

Our Purpose: To bring the joy of live to fans globally. StubHub International shares a set of values that define and drive our culture:

• We are fans first: We earn preference and trust by putting fans at the heart of everything we do.
• We Innovate: We deliver by challenging the status quo and finding faster, smarter and better ways of doing things.
• We are one team with a purpose: We believe and operate under the premise that we are better together than we are as individuals.
• We are diverse & inclusive: We value and learn from a range of perspectives and give all viewpoints credence.

The Opportunity

StubHub International is seeking a highly skilled Performance Marketing Manager to lead our paid search strategy and execution within a fast-moving ticketing marketplace environment. We’re looking for a marketer who is a true paid search expert first, with deep experience managing complex, event-driven search programs — and who can also contribute meaningfully across other acquisition channels such as affiliate, SEO, and/or paid social. As a member of the marketing team, you will drive efficient customer acquisition, scale intent-based demand, and strengthen the overall marketplace flywheel. This role is ideal for someone who thrives in a dynamic environment with large inventories, constantly shifting demand, and high-velocity search behaviour.

Responsibilities

• Own end-to-end paid search strategy and execution across Google and Bing, including branded, category, and event-level campaigns.
• Build and optimize search and event-based keyword structures, ensuring broad, mid-tail, and long-tail coverage appropriate for a live event marketplace.
• Develop and manage Dynamic Search Ads (DSAs) and structured page feeds to capture emerging and long-tail event traffic at scale.
• Use advanced levers such as audience segmentation, query sculpting, bid strategies, and market/event-level optimization to maximize efficiency and volume.
• Manage daily pacing, forecasting, and budget allocation to meet CAC, ROI, and marketplace GMV goals.
• Analyze performance data to uncover trends, opportunities, and insights related to event cycles, marketplace dynamics, and consumer search behaviour.
• Partner cross-functionally with merchandising, brand, product, and analytics teams to align search strategy with priority events, promotions, and market trends.
• Support and eventually own broader acquisition efforts across channels such as Affiliate, SEO and Paid Search.
• Ensure cohesive cross-channel acquisition funnels, working to strengthen retargeting paths, attribution visibility, and customer journey efficiency.
• Stay current with platform updates, emerging search trends, and marketplace-specific acquisition strategies, bringing innovative ideas to the team.

Requirements

• 5+ years of hands‑on paid search experience, ideally in in-house e‑commerce or a high‑volume marketplace (ticketing experience is a plus but not required).
• Deep expertise with Google Ads and Bing Ads, particularly in large‑scale, high‑intent search environments.
• Experience managing DSAs, page feeds, event‑based structures, or other dynamic formats common in marketplaces.
• Strong analytical skills with the ability to translate complex data into actionable insights and strategic recommendations.
• Experience contributing to or directly managing additional acquisition channels (affiliate, SEO, or paid social).
• Proven track record driving efficient customer acquisition and scaling spend profitably.
• Highly organized, detail‑oriented, and able to manage fast‑moving priorities tied to event cycles.
• Excellent written and verbal communication skills.
• Experience with YouTube or other video‑based acquisition channels is a plus but not required.

What we offer

• Flexible work that fits into your life.
• Competitive salary.
• Permanent contract.
• Good work environment is very important for us.
• Cultural diversity and international teams.
• Other perks: private medical insurance, life insurance, pension plan, meal tickets, time off and other benefits.

Are you interested in joining an ambitious, close‑knit team dedicated to creating unforgettable experiences for fans at live events? Your work will have a meaningful impact on the business and help spread the joy of concerts, theatre, and sports around the world. We love creating opportunities for others by connecting people from diverse backgrounds, perspectives, and geographies. Diversity and inclusion aren’t just goals we strive for—they are who we are and an integral part of what we do every single day. We want to ensure that, as an employee, you feel StubHub International is a place where, no matter who you are, you feel safe, included, and empowered to bring your unique self to work.