Area Sales Manager

Company Description

STS Storage Systems Ltd has provided warehouse storage solutions for over 40 years, specializing in pallet storage, racking, shelving systems, and mezzanine floors. The company serves a diverse client base in a rapidly evolving warehouse and logistics market, offering flexible, tailored solutions. STS Storage Systems focuses on maximizing customers’ storage and picking potential while respecting budget constraints to achieve strong ROI. Through full on-site surveys and computer-aided design, the company turns concepts into practical, efficient installations. Established in 1981, STS maintains a loyal customer base and gains a significant proportion of new business through recommendations, reflecting its commitment to quality products and service.

Role Description

The Area Sales Manager is a full-time, on-site role based in Farnham Common, responsible for driving sales of warehouse storage and handling solutions within an assigned territory. Day-to-day activities include identifying and qualifying new business opportunities, managing existing accounts, and conducting site visits to understand client requirements. The role involves presenting tailored solutions, preparing quotes and proposals, and following up to close opportunities while maintaining strong, long-term customer relationships. The Area Sales Manager collaborates with design and operations teams to ensure proposed systems meet client needs and budget, and stays informed about market trends and competitor activity. Regular reporting on sales performance, pipeline, and forecasts is required, along with participation in internal meetings and occasional industry events.

Qualifications

• Demonstrated experience in B2B field sales, ideally within warehouse storage, materials handling, logistics, or a related industrial sector.
• Strong skills in prospecting, lead generation, and account management, with the ability to build and maintain long-term client relationships.
• Ability to understand technical solutions, interpret warehouse layouts, and communicate storage and racking concepts clearly to customers.
• Solid negotiation, presentation, and communication skills, with confidence in preparing and delivering proposals to decision-makers.
• Competence in using CRM systems and standard office software for tracking opportunities, preparing quotations, and reporting on sales activity.
• Strong organizational and time-management skills, with the ability to manage a territory, prioritize opportunities, and work independently.
• Valid driving license and willingness to travel within the assigned area for client meetings and site surveys.
• Previous experience in warehousing, logistics, or industrial equipment sales and a good understanding of ROI-driven customer solutions is highly beneficial.
• Relevant education in business, sales, engineering, or a related field is advantageous, though equivalent professional experience is also valued.