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For Companies At a Glance
- Tasks: Lead national sales strategy for innovative bed technologies and drive market growth.
- Company: Join Stryker, a global leader in medical technology dedicated to improving healthcare.
- Benefits: Enjoy competitive salary, private healthcare, and opportunities for career development.
- Why this job: Make a meaningful impact on patient outcomes while shaping market strategies.
- Qualifications: Proven track record in sales and experience in hospital environments required.
- Other info: Home-based role with national travel and excellent career growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
UK & Ireland | Home-based with National Travel
At Stryker, we are driven to make healthcare better. We are looking for high-performing, purpose-driven leaders who take ownership, deliver results, and thrive in a collaborative environment. You will define and execute the national strategy, accelerate profitable growth across NHS and Private markets, and lead the successful introduction of new and innovative bed technologies. This role offers a unique opportunity to shape market strategy, influence senior stakeholders, and make a meaningful impact on patient outcomes at scale.
The Role
As National Sales Manager – Beds, you will have end-to-end responsibility for national performance, acting as the strategic and clinical-commercial expert within the organisation.
- Own the national sales number and growth strategy for the Beds portfolio
- Lead new product introductions and lifecycle management
- Serve as the UK & Ireland subject-matter expert for Beds
- Influence and align senior internal and external stakeholders
- Partner closely with Sales, Marketing, Clinical, and European leadership teams
This is a home-based role requiring regular national travel, overnight stays, routine visits to the Newbury head office, and occasional international travel.
Key Responsibilities
- Strategic & Commercial Leadership
- Deliver national sales targets and expand market share across NHS and Private sectors
- Define and execute a clear, segmented short-, medium-, and long-term growth strategy for the UK & Ireland Beds business
- Lead forecasting, demand planning, and revenue projections
- Develop and execute competitive strategies against key market players
- Build contingency plans to mitigate supply chain and operational risk
- Lead strategy, segmentation, and execution of new product launches, including Proceed Drive framework inclusion and tender success in collaboration with regional sales teams
- Oversee local go-to-market processes and loan kit optimisation
- Create, monitor, and evolve lead-generation and pipeline strategies (NEXUS)
- Build, develop, and sustain senior Key Opinion Leader partnerships in collaboration with Clinical teams
- Represent Stryker at national congresses, educational events, and industry forums
- Act as a trusted advisor to customers, procurement stakeholders, and clinical leaders
- Upskill and enable the sales organisation through structured education and coaching programmes
- Act as a Stryker product advocate, strengthening collaboration across divisions where appropriate
- Partner with UK and European Marketing to shape strategy and high-impact marketing collateral
- Gather and translate market intelligence into actionable insights
- Identify emerging trends, unmet needs, and future growth opportunities
- Champion innovative engagement models, including virtual education and modern communication platforms
What You Will Bring
- Experience
- Proven track record of delivering national or regional growth targets
- Experience in capital equipment or hospital environments
- Demonstrated success influencing senior clinical, procurement, and executive stakeholders
- Strategic, analytical, and commercially astute
- Strong executive-level communication and presentation skills
- Effective negotiator with the ability to influence without authority
- Highly organised, resilient, and comfortable managing complexity
- Able to lead through ambiguity and drive change
2026 Key Objectives
- Define and deliver a segmented UK growth plan for the Beds portfolio
- Design and implement a national education programme to elevate sales capability
- Identify and develop medium and large strategic opportunities by territory
- Deliver a successful national launch of Proceed
- Achieve and exceed defined national sales targets
What We Offer
At Stryker, you’ll find more than a job — you’ll find a career with purpose. We offer:
- Competitive base salary with performance-based bonus and incentives
- Private healthcare, wellbeing initiatives, and family-friendly benefits
- Recognition and performance awards
- Company car or car allowance
- Mobile phone, iPad, and laptop
- Opportunities for career development within a global organisation
About Stryker
Stryker is one of the world’s leading medical technology companies. Together with our customers, we are driven to make healthcare better by delivering innovative solutions that improve patient care and healthcare outcomes. Our products and services are available in over 100 countries, supporting clinicians and patients every day.
National Specialist - Beds in Bristol employer: Stryker
Contact Detail:
Stryker Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Specialist - Beds in Bristol
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend relevant events, and engage with professionals on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching Stryker's products and recent innovations in the Beds portfolio. Show us you’re not just interested in the role but also passionate about making healthcare better.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with the national strategy and growth goals. We want to see your strategic thinking in action.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Stryker team.
We think you need these skills to ace National Specialist - Beds in Bristol
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the National Specialist - Beds role. Highlight your experience in capital equipment and how it aligns with Stryker's mission to improve healthcare outcomes.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you’ve delivered national growth targets or influenced senior stakeholders in previous roles.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key skills and experiences that match the job description.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Stryker!
How to prepare for a job interview at Stryker
✨Know Your Market Inside Out
Before the interview, dive deep into the UK & Ireland healthcare market, especially focusing on NHS and private sectors. Understand the current trends, challenges, and opportunities in bed technologies. This knowledge will not only impress your interviewers but also help you articulate how you can drive growth effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in previous roles that led to significant growth or market share expansion. Be ready to outline how you would define and execute a segmented growth strategy for the Beds portfolio, as this is crucial for the role.
✨Engage with Stakeholders
Highlight your experience in building relationships with senior stakeholders, especially in clinical and procurement settings. Prepare examples of how you've influenced decision-making processes and collaborated with cross-functional teams to achieve common goals.
✨Demonstrate Your Leadership Skills
As a National Sales Manager, you'll need to lead and enable your team. Share instances where you've successfully upskilled others or driven change within an organisation. Emphasise your ability to manage complexity and lead through ambiguity, as these are key traits for success in this role.
