Brand Manager, Upper Extremities, Digital Portfolio, Europe
Brand Manager, Upper Extremities, Digital Portfolio, Europe

Brand Manager, Upper Extremities, Digital Portfolio, Europe

Belfast Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Stryker

At a Glance

  • Tasks: Drive brand strategy and manage product lifecycle for Upper Extremities in a digital portfolio.
  • Company: Join a leading MedTech company with a focus on innovation and collaboration.
  • Benefits: Flexible work options, competitive salary, and opportunities for international travel.
  • Why this job: Make a real impact in healthcare by shaping brand success across Europe.
  • Qualifications: Bachelor’s degree and 8+ years in marketing or product management, preferably in MedTech.
  • Other info: Dynamic role with strong growth potential and the chance to influence global initiatives.

The predicted salary is between 36000 - 60000 £ per year.

Work Flexibility: Remote or Hybrid or Onsite

Location: Flexible within Europe

We are looking for a passionate and strategic Brand Manager to join our European Marketing Team. In this role, you will drive brand strategy, positioning, and commercial success for Upper Extremities, with a strong focus on our digital portfolio. You will collaborate across functions and geographies to maximize product launches, strengthen customer relationships, and ensure that our solutions meet the evolving needs of healthcare professionals and patients.

What you will do

  • Take ownership of the European strategy for the Upper Extremities portfolio, with emphasis on the digital portfolio.
  • Lead product lifecycle management, including launches and phase-outs.
  • Develop progressive, value-led messaging based on customer insights and competitive analysis.
  • Represent the European business in global marketing initiatives and new product development.
  • Define and execute pricing strategies, including contract pricing.
  • Provide tools, campaigns, and assets to support sales force effectiveness.
  • Partner with Sales, Clinical, Education, Regulatory, and Supply Chain teams to drive growth.
  • Build and maintain relationships with KOLs and lead customer engagement activities (congresses, training events, hands-on workshops).
  • Deliver performance analysis of the Upper Extremities business and drive data-based decision-making.

What are we looking for?

Required

  • Bachelor’s degree (Marketing, Business, Life Sciences, Engineering, or related field).
  • 8+ years of professional experience, including significant exposure to orthopedics (ideally Upper Extremities) or digital solutions.
  • Proven track record in marketing, product management, or sales within the MedTech industry.
  • Strong analytical, strategic, and problem-solving skills with commercial acumen and the ability to transform clinical insights into value propositions.
  • Excellent presentation, communication, and stakeholder management skills.
  • Fluency in English.
  • Regular international travel required (~40%).

Preferred

  • Advanced degree – Master or MBA – is a plus.
  • Demonstrated success in product launches, portfolio strategy, and cross-functional projects.
  • Experience working effectively in a matrix organization and influencing without direct authority.
  • Additional European languages are an advantage.

Travel Percentage: 30%

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Brand Manager, Upper Extremities, Digital Portfolio, Europe employer: Stryker

Join a dynamic and innovative team as a Brand Manager for Upper Extremities, where you will have the opportunity to shape the future of our digital portfolio across Europe. Our company fosters a collaborative work culture that values creativity and strategic thinking, offering flexible working arrangements to suit your lifestyle. With a strong commitment to employee development and a focus on meaningful impact in the healthcare sector, we provide a rewarding environment for professionals eager to grow their careers while making a difference.
Stryker

Contact Detail:

Stryker Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Manager, Upper Extremities, Digital Portfolio, Europe

✨Tip Number 1

Network like a pro! Reach out to people in the industry, especially those who work in MedTech or have experience with Upper Extremities. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!

✨Tip Number 2

Prepare for interviews by researching the company and its products thoroughly. Understand their digital portfolio and be ready to discuss how your experience aligns with their brand strategy. Show them you’re not just another candidate – you’re the one they need!

✨Tip Number 3

Don’t underestimate the power of follow-ups! After an interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to reinforce your interest and keep you top of mind.

✨Tip Number 4

Apply through our website! We’ve got loads of resources to help you stand out. Plus, it shows you’re genuinely interested in joining our team. Let’s make this happen together!

We think you need these skills to ace Brand Manager, Upper Extremities, Digital Portfolio, Europe

Brand Strategy
Product Lifecycle Management
Digital Marketing
Customer Insights Analysis
Competitive Analysis
Pricing Strategy
Sales Force Effectiveness
Stakeholder Management
Performance Analysis
Data-Based Decision-Making
Communication Skills
Presentation Skills
Cross-Functional Collaboration
Commercial Acumen

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how passionate you are about brand management and the healthcare industry. Share specific examples of your experience that align with our mission at StudySmarter.

Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your relevant experience in marketing, product management, or sales within the MedTech industry. We love seeing how your background fits with our needs, so don’t hold back!

Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the Brand Manager role. Use it to elaborate on your strategic thinking and how you’ve successfully driven brand strategies in the past. Keep it engaging and relevant!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!

How to prepare for a job interview at Stryker

✨Know Your Brand Inside Out

Before the interview, dive deep into the company's brand strategy, especially for the Upper Extremities portfolio. Understand their digital solutions and how they position themselves in the market. This will help you speak confidently about how you can contribute to their goals.

✨Showcase Your Analytical Skills

Prepare examples that highlight your analytical and strategic thinking. Discuss how you've used data to drive decisions in past roles, particularly in product management or marketing within the MedTech industry. This will demonstrate your ability to transform insights into actionable strategies.

✨Engage with Stakeholders

Think of ways you've successfully collaborated with cross-functional teams in previous positions. Be ready to share specific instances where you influenced stakeholders without direct authority, as this is crucial for the role. It shows you can navigate complex organisational structures effectively.

✨Prepare for Global Perspectives

Since the role involves representing the European business in global initiatives, be prepared to discuss your experience with international markets. Highlight any travel experiences or projects that required a global mindset, showcasing your adaptability and understanding of diverse customer needs.

Brand Manager, Upper Extremities, Digital Portfolio, Europe
Stryker
Location: Belfast
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