Social Media Manager – Paid & Organic in Carshalton

About the role

• Paid social leadership: Plan, build, manage and optimise campaigns across Meta, LinkedIn, YouTube and TikTok, focused on objectives including lead generation, brand visibility and website traffic.
• Campaign delivery: Take hands-on responsibility for campaign structure, audience targeting, budgets, bidding, testing, ad copy and creative briefs.
• Performance and insight: Monitor results, identify opportunities and turn campaign data into clear, practical recommendations for clients and colleagues.
• Client advice: Provide informed guidance on paid strategy, platform selection and best practice.
• Organic content: Develop platform-appropriate ideas and copy, create and edit mobile-first video, and schedule timely content aligned with each client’s brand.
• Community management: Help clients build stronger online communities by engaging with audiences and responding appropriately to comments and messages.
• Collaboration: Work with our full team to integrate paid and organic social into wider campaigns.
• Growth: Contribute ideas to pitches and proposals, and help identify new opportunities for clients and the agency.

What you’ll need

• At least two years’ hands-on experience planning, building and optimising paid social campaigns.
• Strong working knowledge of Meta, LinkedIn, YouTube and TikTok advertising platforms, including lead-generation campaigns.
• A sound understanding of campaign structure, audience building, segmentation, testing, budgets and funnel optimisation.
• The confidence to interpret data, improve performance and explain results clearly to clients, both via Teams meetings and in-person.
• Evidence that you can also create effective organic social content, including strong

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